Maraea Cardner

Maraea Cardner

Cast Member

Followers of Maraea Cardner685 followers
location of Maraea CardnerNew York, New York, United States

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  • Timeline

  • About me

    Lifecycle Marketing

  • Education

    • University of Mississippi

      2015 - 2019
      B.S. Integrated Marketing and Communications & B.A. Classical Studies Public Relations, Advertising, and Applied Communication

      Activities and Societies: Alpha Delta Pi Sorority, National Panhellenic Council Delegate, Order of Omega, Eta Sigma Phi

  • Experience

    • Walt Disney World

      May 2019 - Dec 2020
      Cast Member

      I helped create magic for millions of guests. Following the four keys: Safety, Courtesy, Show, and Efficiency, I made sure that every guest was having a great experience, while still remaining safe. I had the amazing opportunity to work with Parades and Entertainment at Magic Kingdom, and help with special events such as Mickey's Not So Scary Halloween Party and Mickey's Very Merry Christmas Party.

    • Vitafive

      Mar 2021 - Jun 2021
      Marketing Assistant

      I worked with my team to create and develop marketing strategies to promote our line of eco-friendly gummy vitamins! I implemented digital marketing campaigns and track the success of these campaigns. I also managed various social media channels and tracked the growth of the accounts.

    • Superpowers

      Mar 2021 - Nov 2021
      Creative Operations Manager

      I help empower entrepreneurs to reach new levels of success. Through marketing strategy and project management, I develop new ways to reach consumers and recruit through social media.

    • Tinybeans

      Nov 2021 - now

      I execute highly targeted, multi-channel campaigns through multiple ESPs, encouraging engagement throughout the customer lifecycle, and utilizing marketing automation tools to streamline and personalize communication. I also track metrics for email performance including delivery rate, open rate, and CTO to inform marketing strategy through data-driven storytelling. I worked with both Sales and Growth teams ensuring brand excellence while developing partnerships that expanded brand reach and awareness for both clients and Tinybeans. This includes market research to identify trends, competitive insights, and opportunities to drive subscriptions. I also conducted A/B tests on multi-channel marketing campaigns to optimize performance and increase engagement by 45%. I ensure the success of our clients’ email marketing campaigns. This includes, but is not limited to, creating and implementing both national and local marketing emails, reporting daily and monthly KPI’s, and managing multiple CRM platforms and marketable databases.

      • Lifecycle Marketing Manager

        Aug 2023 - now
      • Manager, Creative & Brand Strategy

        Jan 2023 - Sept 2023
      • Partnership Marketing Email Operations Strategist

        Nov 2021 - Jan 2023
  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Maraea Cardner
      Sally McDonnell Barksdale Honors College Student - May 2019 I was chosen to be a part of a very small group of students to represent the University of Mississippi in academics and outstanding leadership.
    • Awarded to Maraea Cardner
      Eta Sigma Phi Honor Society - Apr 2016 This is an honor society for the Classics department.
    • Awarded to Maraea Cardner
      Gamma Beta Phi Honor Society - Feb 2016
  • Volunteer Experience

    • Volunteer

      Issued by Ronald McDonald House Charities of Memphis on Oct 2015
      Ronald McDonald House Charities of MemphisAssociated with Maraea Cardner
    • Volunteer

      Issued by Oxford Lafayette Humane Society on May 2016
      Oxford Lafayette Humane SocietyAssociated with Maraea Cardner