Maraea Cardner

Experience

• 

  Walt Disney World

  May 2019 - Dec 2020

  Cast Member

  I helped create magic for millions of guests. Following the four keys: Safety, Courtesy, Show, and Efficiency, I made sure that every guest was having a great experience, while still remaining safe. I had the amazing opportunity to work with Parades and Entertainment at Magic Kingdom, and help with special events such as Mickey's Not So Scary Halloween Party and Mickey's Very Merry Christmas Party.

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  Vitafive

  Mar 2021 - Jun 2021

  Marketing Assistant

  I worked with my team to create and develop marketing strategies to promote our line of eco-friendly gummy vitamins! I implemented digital marketing campaigns and track the success of these campaigns. I also managed various social media channels and tracked the growth of the accounts.

• 

  Superpowers

  Mar 2021 - Nov 2021

  Creative Operations Manager

  I help empower entrepreneurs to reach new levels of success. Through marketing strategy and project management, I develop new ways to reach consumers and recruit through social media.

• 

  Tinybeans

  Nov 2021 - now

  I execute highly targeted, multi-channel campaigns through multiple ESPs, encouraging engagement throughout the customer lifecycle, and utilizing marketing automation tools to streamline and personalize communication. I also track metrics for email performance including delivery rate, open rate, and CTO to inform marketing strategy through data-driven storytelling. I worked with both Sales and Growth teams ensuring brand excellence while developing partnerships that expanded brand reach and awareness for both clients and Tinybeans. This includes market research to identify trends, competitive insights, and opportunities to drive subscriptions. I also conducted A/B tests on multi-channel marketing campaigns to optimize performance and increase engagement by 45%. I ensure the success of our clients’ email marketing campaigns. This includes, but is not limited to, creating and implementing both national and local marketing emails, reporting daily and monthly KPI’s, and managing multiple CRM platforms and marketable databases.

  • Lifecycle Marketing Manager

    Aug 2023 - now

  • Manager, Creative & Brand Strategy

    Jan 2023 - Sept 2023

  • Partnership Marketing Email Operations Strategist

    Nov 2021 - Jan 2023