Robin Ramey Boyce

Experience

• 

  First Security Bank

  May 2018 - Jan 2020

  Bank Teller
• 

  Vines/Brookshire

  May 2020 - Aug 2020

  Marketing Intern
• 

  Dillard's Inc.

  Feb 2021 - Nov 2024

  Responsibilities:• Collaborate with design and merchandising teams to develop private label sportswear collections aligning with brand identity and sales goals• Analyze sales data and consumer trends to determine ideal product assortment and key items for upcoming seasons • Partner with vendors and design teams to source high-quality materials for garment production while ensuring cost-effectiveness• Initiate creation of packaging components such as hangtags and labels that reinforce brand identity• Produce comprehensive visual merchandising directives and planograms to guide consistent and impactful product presentation across all store locations• Monitor product performance metrics and provide feedback to cross-functional teams to refine merchandising and design strategies​​​​​​​​​​​​​​​​ Show less Responsibilities:• Crafted compelling ad copy for paid advertising campaigns across Google and Microsoft ad platforms• Monitored and adjusted campaign metrics including bids, budgets, targeting, and other settings to maintain desired return on investment (ROI)• Produced comprehensive weekly reports analyzing key performance indicators such as sales revenue, spend, conversion rates, and other target metrics• Independently optimized and refined ad campaigns through continuous testing, data analysis, and strategic adjustments to maximize effectiveness and efficiency• Stayed up-to-date on advertising platform features, capabilities, and best practices to ensure cutting-edge paid media strategies• Collaborated with marketing and analytics teams to align paid advertising initiatives with overarching business goals and objectives​​​​​​​​​​​​​​​​ Show less Responsibilities:• Crafted compelling and informative product descriptions and copy for merchandise featured on Dillard's e-commerce website• Reviewed and edited existing product copy to ensure consistent brand voice, accuracy, and optimization for search engines• Categorized and merchandised products appropriately across site navigation and taxonomy to maximize visibility and discoverability • Developed strategic product titles incorporating relevant keywords to support search engine optimization (SEO) efforts• Collaborated with e-commerce, marketing, and merchandising teams to align product content with broader digital strategies• Conducted quality assurance checks on product listings to identify and resolve any errors or inconsistencies​​​​​​​​​​​​​​​​ Show less

  • Assistant Product Coordinator

    Jun 2022 - Nov 2024

  • Search Engine Marketing Analyst

    Apr 2021 - Jun 2022

  • Digital Production Associate

    Feb 2021 - Apr 2021
• 

  CJRW

  Nov 2024 - now

  Digital Strategist