Salma Shasha'a

Experience

• 

  TAJ Lifestyle Center

  Dec 2009 - Apr 2012

  • Asst. Leasing Manager

    Jan 2012 - Apr 2012

  • Leasing & Marketing Executive

    Dec 2009 - Jan 2012
• 

  The Boulevard

  Apr 2012 - Mar 2016

  Head of Leasing & Marketing

  - Managed the complex's leasing (for both, retail, and offices) as well as tenant relations with 50+ tenants.- Developed revenue forecasts through short and long term leases, as well as seasonal events.- Led a team of 5 executives and helped managed the operations to ensure a pleasant experience for visitors.- Organised and created first time seasonal events increasing foot traffic and dwell time.

• 

  Detail Company Limited

  Sept 2016 - now

  Managing Partner

  - Consulted numerous clients on Retail Real Estate.- Provided clients with a pricing strategy and incentive scheme, and proposed ways to capitalize on the entertainment aspects of the projects.

• 

  Al Eqbal Real Estate Development Company PSC

  Jan 2017 - Jun 2022

  Director of Sales & Marketing

  - Led a team of 5 sales representatives and marketing executives on The Ritz-Carlton Residences, Amman, project, focusing on accelerating revenue from residences sales.- Oversaw 50+ sales contracts and procedures, bylaws, and service agreements- Managed collections, budgeting, and revenue projections, pre and post opening- Overlooked all marketing activities including CRM, advertising, social media, and SEOs