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Sakshi Pruthi Singh

Sakshi Pruthi Singh

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location of Sakshi Pruthi SinghMumbai, Maharaştra, Hindistan

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  • Timeline

  • About me

    Senior Manager at L’Oréal | NMIMS Mumbai | Ex - Swiggy, Flipkart, HT Media, Exponential

  • Education

    • YMCA University of Science and Technology

      2010 - 2014
      Bachelor of Technology (B.Tech.) Information Technology A+, 8.8 CGPA

      • Co-Coordinator, Elements Culmyca, the inter-college cultural cum Technical Fest of YMCA Faridabad (2013)• Runner-up in the Fox Hunt Challenge in Elements Culmyca, the Cultural Fest ofYMCAUST, Faridabad• Digital Marketing Certified by the All India IT Association• Object Oriented Programming Using C++ Certified by NIIT• Member, Art of Living Foundation, after completing the Youth Empowerment and Skills Workshop • Completed a course on Wireless Control organised by… Show more • Co-Coordinator, Elements Culmyca, the inter-college cultural cum Technical Fest of YMCA Faridabad (2013)• Runner-up in the Fox Hunt Challenge in Elements Culmyca, the Cultural Fest ofYMCAUST, Faridabad• Digital Marketing Certified by the All India IT Association• Object Oriented Programming Using C++ Certified by NIIT• Member, Art of Living Foundation, after completing the Youth Empowerment and Skills Workshop • Completed a course on Wireless Control organised by EMTECH Foundation Show less

    • Modern Vidya Niketan ,Faridabad

      2008 - 2010
      HSC Science 89.3 %

      • Completed the Digital Marketing Certification by the All India IT Association

    • St. Joseph's Convent School

      2007 - 2008
      SSC 93.4 %

      • Presented with “General Proficiency” Award for Excellent Academic Performance along with Extra Curriculars• Runner-up, Inter-School Science Quiz

    • Narsee Monjee Institute of Management Studies

      2016 - 2018
      Master's degree Marketing/Marketing Management, General 3.04/4

      • Secured a position in Dean’s List for Excellent Academic Performance in MBA, NMIMS (2018) • Runners Up at a Marketing competition named ‘The Ultimate Sale’ after beating 607 Participants from IITs, NITs and various other colleges at SPJIMR (2017)• Published an article on ‘Personalised Marketing’ in Zeitgeist, Magazine by MarClan of IIM Raipur (2017)• Finalists in case study competitions – Marksense, Marcase, Siemens Digital Transformation etc. organized at various colleges… Show more • Secured a position in Dean’s List for Excellent Academic Performance in MBA, NMIMS (2018) • Runners Up at a Marketing competition named ‘The Ultimate Sale’ after beating 607 Participants from IITs, NITs and various other colleges at SPJIMR (2017)• Published an article on ‘Personalised Marketing’ in Zeitgeist, Magazine by MarClan of IIM Raipur (2017)• Finalists in case study competitions – Marksense, Marcase, Siemens Digital Transformation etc. organized at various colleges (2017-2018) Show less

  • Experience

    • Exponential

      Jan 2014 - May 2016

      Negotiated deals & strategic tie-ups with brands & advertisers for their performance marketing campaigns on Exponential's premium Publisher Inventory. • Partnered with Brands and ad networks to device solutions for their Digital Marketing needs• Account management for high value direct response advertisers to hit maximum feasible ROI • Optimized Performance campaigns across multiple vertical and geographies

      • Business Development Associate

        Jun 2014 - May 2016

      • Business Development Intern

        Jan 2014 - Jun 2014

    • Fever FM (HT Media Ltd.)

      Apr 2017 - May 2017
      Marketing Intern

      Understanding of listener’s perception of Fever104 FM in the backdrop of rapid changes in the Market Landscape by adopting various methodologies such as KYCs, Focused Group Discussions, Listener’s Audit Bureau (LAB) Analysis

    • GoQLES

      Jun 2017 - Jul 2017
      Sales And Marketing Specialist

      Built a Presales & Lead Conversion offline and online model to achieve 5 school conversions in a month.

    • Jio

      Sept 2017 - Nov 2017
      Marketing Strategist

      Built a Go-to-Market Strategy for Reliance Jio phones in the student community preceded by a Market research in various colleges in Mumbai

    • HT Media Ltd

      Jun 2018 - Sept 2020
      New Initiatives and Client Solutions Manager

      Created incremental revenue opportunities for HT Group through new initiatives and disruptive market offerings

    • Flipkart

      Sept 2020 - Apr 2022
      Category Manager

      Key account management for top Brands & Aggregators for the Automobile Category (1000Cr+) while managing Pricing, Inventory Management & Delivery Experience.

    • Swiggy

      Apr 2022 - Jul 2023
      Senior Manager

      Own P&L of 2000 Cr+ categories while driving Category Marketing, Demand Generation & Growth

    • L'Oréal

      Aug 2023 - now
      Senior Manager

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Sakshi Pruthi Singh
      Winner - Humourous Speech Contest Toastmasters International Eyl 2020
    • Awarded to Sakshi Pruthi Singh
      Runner Up - Evaluation Contest Toastmasters International Ağu 2020
    • Awarded to Sakshi Pruthi Singh
      Runner Up - Table Topics Contest Toastmasters International Şub 2020
    • Awarded to Sakshi Pruthi Singh
      Dean's list Award NMIMS Mumbai Mar 2018
    • Awarded to Sakshi Pruthi Singh
      Finalist, Siemens Digital Transformation Challenge NITIE Mumbai NITIE Mumbai May 2017 Case Study Competition, Marketing
    • Awarded to Sakshi Pruthi Singh
      Finalist, Marcase, IIM Ranchi IIM Ranchi Mar 2017 Case Study Competition, Marketing
    • Awarded to Sakshi Pruthi Singh
      Finalist, Marksense NITIE Mumbai NITIE Mumbai Mar 2017 Case study Competition, Marketing
    • Awarded to Sakshi Pruthi Singh
      Runners Up, The Ultimate Sale, SPJIMR SPJIMR Şub 2017 Case study competition, Marketing
    • Awarded to Sakshi Pruthi Singh
      9th National IT Aptitude Test, NIIT NIIT Mar 2013 Scored in the top five percentage in the 9th National IT Aptitude Test, NIIT
    • Awarded to Sakshi Pruthi Singh
      Pre Placement Offer HT Media Ltd

  • Volunteer Experience

    • Academic Mentor

      Issued by Roshni Educational Society on Jan 2017
      Roshni Educational SocietyAssociated with Sakshi Pruthi Singh

    • Academic Mentor

      Issued by Robin Hood Army on Jan 2020
      Robin Hood ArmyAssociated with Sakshi Pruthi Singh

    • Student Volunteer

      Issued by Indian Red Cross Society (IRCS) on Mar 2014
      Indian Red Cross Society (IRCS)Associated with Sakshi Pruthi Singh