Bernardo Peret

Experience

• 

  Red Bull

  Mar 2014 - Mar 2024

  Responsible for implementing and developing the business plan, marketing strategy and budget allocation in the On Premise Channel in Sao Paulo. 10 direct reports. Responsible for implementing and developing the business plan, marketing strategy and budget allocation in the On Premise Channel for all southern region of Brazil (Rio Grande do Sul, Santa Catarina,Paraná, Mato Grosso e Mato Grosso do Sul). 8 direct reports. Responsible for the development and management of 2 Red Bull Distribution Partners in Brasilia. 76 sales personal / 9 supervisors. Local on premise manager responsible for relationship, sales and marketing in the on premise. Responsible for the development of other musketeers (2), budget alignment with key distributors in Brasilia and Goiânia. Red Bull consultant responsible for relationship, sales and marketing in the on premise. Also responsible for brand activations in outlets/events in my region.

  • Head of Field Sales Brazil

    Jan 2021 - Mar 2024

  • Regional On Premise Manager - Sao Paulo

    Jan 2020 - Jan 2021

  • Regional On Premise Manager - South

    Jan 2017 - Jan 2020

  • Distribution Partner Manager - Distrito Federal

    Jan 2016 - Jan 2017

  • Local On Premise Manager

    Jan 2015 - Jan 2016

  • Musketeer - DF, MT and MS

    Mar 2014 - Jan 2015
• 

  Ingresse

  Mar 2024 - now

  National Manager