Firas Ayash

Experience

• 

  Babylon Telecommunications, Inc.

  Jun 2005 - Feb 2007

  Technical & Sales Coordinator

  starting an office and running business

• 

  Babylon Telecommunications, Inc.

  Mar 2008 - May 2009

  Sales Manager

  Assisted in building a Wireless ISP from scratch in to service 50,000 subscribers in the largest base in Iraq. The core deliverable of the project was VOIP service carried over BABTEL own network. The project was jointly executed with IDMI.

• 

  Somfy

  May 2009 - Jun 2016

  • Prepared a full market mapping study that resulted in new pricing structure.• Planned and executed new pricing strategy that grew Y.O.Y sales by 42%, and profitability by 28% Started as a Sales & Technical coordinator in 2009, then moved to business development. Held charge of two activities. Conducted market mapping and segmentation• Elevated 2 business lines’ weight from 30% of overall business in 2009 to 70% in 2014.• Built solid relationship with customers and started customer loyalty program.• Directed training programs: internal within the company, and external for customers at commercial and technical levels

  • Senior Business Developer

    Jun 2014 - Jun 2016

  • Business Developer

    May 2009 - Jun 2014
• 

  SOMFY Group

  Jun 2016 - now

  Managing and Developing 2 major lines of business (Lebanon and Iraq), managing a team and leading cross-functional roles with marketing and finance departments. Enhancing sales profitability. Training staff and clients on new technology trends and digitalization. Expanding distribution channels, consulting on projects. Building and executing strategic plans at sales level and assisting at marketing level

  • Pro channel manager - Lebanon / Iraq

    Jan 2023 - now

  • Regional Business Development Manager at Somfy

    Jun 2017 - Jan 2023

  • Business Development Manager

    Jun 2016 - Jun 2017