
Md. Mosleh Uddin
Executive, Marketing

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About me
General Manager, Growth Operations, Merchant Products at bKash Limited I Ex-Robi I Ex-TAP I Ex-MGH I
Education

BRAC University
2021 - 2023Master of Business Administration (M.B.A.) Marketing
Chartered Institute of Marketing
2012 - 2013Professional Diploma in Marketing - Level 6 Marketing
University of Dhaka
1993 - 2000M.Com Marketing
Dhaka College
1991 - 1993H.S.C Commerce
A.K. High School & College
1981 - 1991S.S.C Science
Experience

UTL, sister concern of UDDL
Feb 2001 - Feb 2002Executive, Marketing1. Attend those students & guardians who came for query for the APTECH Course.2. Monitor the Student attendance & follow up.3. Try to retain the drop students.4. Survey the market monthly basis & try to find out how collect more students.5. Assist the senior marketing manager to develop the marketing policy.6. Assist the Accounts manager to collect the student tuition fees on time and contact with the guardians about the payment if there is long outstanding.7. Search the job from our home (Bangladesh) job market to place our students who have successfully completed the course. (I have placed our students in ANANDA Restaurent- IT support executive, as a IT trainer in Grameen star education, Pentasoft, and local IT farms as software developer. 8. Arrange & monitor the part time job for our poor & needy students. This may be the library assistant, teacher’s assistant or Lab assistant.9. Old Dhaka Branch procurement In-charge. Here I have to maintain the students Course books, Tutorial CDs, Student Exam papers send to Head Office (Dhanmondi), Library Books, Staff daily work related office stationeries.10. Arrange the fortnightly teachers meeting & monthly management meeting and report to the head of Marketing & Branch in charge. Show less

MGH Group
Apr 2002 - Jan 2004Executives, Finance & Accountsa. Principal reporting of NORASIA Container Lines Ltd.(Hong Kong)b. Documents process for Remittancec. Disbursement submit to Local Bankd. Tax Prepare & Tax Return submit to Tax office & Bangladesh Banke. Collection & Payment follow up.f. Daily, Weekly & Monthly Statement submits to the principal.g. Handling NORASIA on-line software- FLS, FLR, FLF, CSAV Link-5.0h. Working with MGH Group on line software e-biz.i. Fortnightly, Monthly, Half Yearly & yearly local Bank Account & payment reconciliation.j. Cheque issue to pay the vendor bills.k. Follow up the principals payment receive.l. Day to day monitor the NORASIA containers where it stays at present & update the principal as well as the customers through using the NORASIA software CSAV link 5.0 Show less

Robi Axiata Limited
Feb 2004 - Jan 2020Partner management, Integration & Strategic Operation Role: Key member of Digital Services strategic projects which is contributing 67% of DS revenue. Customizing and deploying m-utility solution of RobiCash for utility business platform which is now biggest in telecom and MFS. Develop, Implement & operation Agent Banking system with Bank Asia. Maintain relationship with utility companies & partner organizations/ stakeholders to ensure end to end seamless operation. Quality and completeness of integration tasks, design, development, bug fixing & ensure quality engineering by vendor, documentation and general product maintenance to meet the target time. Design and business architecture of RobiCash System solution as per customer and market demand. Negotiates & manages the vendor contracts with close work with supply chain management to ensure best deal for Robi Digital Services Always measure performance of related stakeholders along with vendors to ensure best in class service. Analytical and report building skill and ensuring achievement of Service Quality Management target. Show less Key AccountabilitiesStrategy Development and Implementation : - Design, develop and finalize new product integration.- Review product specification and define customer pricing.- Ensure smooth integration of synergies at various levels (product, processes, and systems) between utility companies & MFS along with strategic partners.- Deliver DS m-money business goals set by head of m-money accordance with overall DS strategy.- Ensure smooth and successful launch on time of all new products and enhancements.- Innovate, structure and execute new partnerships that will drive commercial value (market average expansion, increased revenue, brand association. etc).- Participate in the drafting of Business Processes for New Products in coordination with all actors (MFS team. Legal, Compliance. IS, Operations, Marketing, communication, Customer Care, Technical, Finances, Back office, etc.)Operational Delivery: - Expand and manage the agent distribution and merchant network- Develop financial and mobile money ecosystem.- Conduct market analysis and develop value proposition.- Evaluate operational processes for the Financial Services business area and improve opportunities to promote a customer focused culture.- Ensure that SLAs agreed to RobiCash & MFS Go-To-Market regarding agent creation, agent modification and commission payments reports. - Liaise and support the technical team to manage the platform performance, upgrades and other modifications.- Ensure the RobiCash subscriber acquisition through m-money platform to support channel operation of launching attractive commercial offers.- Ensure daily, weekly and monthly reports exist for all relevant activities, trends, revenues and costs in the mobile money structure. Show less Key Responsibilities: Identify new utility business & integrate with system. Ensure service quality of channel & customer. Building correlation with core to support the DS business. Maintain the sales force to ensure the MFS & utility business visibility to customer. Focus on process development to ensure soundless business operation.Platform development part:As a Mobile money platform System integration expert, I am functioning to develop Robi M_Money which Integrates with mobile financial systems and financial gateways and utility business platform.Develop the “Use case” (user experience part) for M-Money platform of Robi Digital Services and business logic.Modular design to enable & deploy new services of third-party applications.Develop new product and enhance configurability of platform rules, fee management and agent commissions, settlement reporting, analytics, account holder authentication, fraud management, etc., which provides the flexibility to extension as per consumer, demands and regulatory requirements vary. Provision for multiple user interfaces and experience. M-money Platform can customize connectors with m-commerce & e-commerce platform along with multiple mobile money platforms. Run the Commercial UAT/PAT of m_money platform.Platform operation part: Drive the platform operation which is one of the strategic projects of Digital Services that generate 93% of DS revenue. Quality and completeness of investigation tasks, design, development, bug fixing. Design and business architecture of Robicash System solution. Negotiates & manages the vendor contracts to ensure best deal for Robi Digital Services. End to end management of vendors. Analytical and report building ability. Design and manage processes to monitor progress and to maximize customer resolution. Analyze and report data focusing on problematic areas and/or trends recommendations for control mechanism. Ensure Service Quality Management target. Show less Major Duties and Responsibilities# Project Manager:1. WIC Renovation2. Experience Center Renovation3. WIC Mordernization4. RSD Automation5. Auto Queue Management6. Paperless office7. SMAP8. Single screen# Strategy Development:a) Work closely with service development head to ensure strategic planning is carried out in a consistent manner across the business.b) Currently Project leader of WIC & Experience Center renovation (First time on Robi & BD Telecom industry)c) Lead the strategic planning process to ensure it is capable of supporting Robi’s ambitiouslong term strategy.d) Ensure all deliverables required from the team are met in an efficient and timely manner.# Product Development:e) Project leader of m-money service – Introduce bKash, e-Traffic, BIMA to introduce WIC &increase walk in center’s revenue.f) Introduce customer engagement program under specific product to increase thecustomer satisfaction along with generate more revenue.g) Project leader of 2600 RSD (Robi Service Desk) automation to ensure quality customer service from Urban, Semi-urban & Rural area.h) One of the Strategic members of RSD (Robi Service Desk) Automation web interface in order to reduce multiple screens of front desk service executives.# Service Channel Development: i) Develop & Implement the service channel development process.j) Arrange frequent training for service channel executive development. k) Identify & develop different process to ensure quality & faster service.# Operational & Administrative Duties: l) Closely monitor & ensure administering operational needs of service operation of WIC (Walk in Center).m) Presenting a monthly achievement’s summery report to Head of WIC. n) Identify new business development area, process development.o) Closely work with different projects. p) Involve WIC workforce in cSAT in order to collect the true voice of customer.q) Assist my head ensure the WIC renovation project complete on-time. Show less Major Duties and Responsibilities:a) Identify the new service channel in different zone (demographical or new places)c) WIC workforces assign & monitor to ensure smooth service operation from Channels.d) Daily operational management report.e) Arrange frequent training for development service channels. f) Identify new service development & process development to ensue faster service.g) Closely monitor & ensure administering operational needs for smooth operation of WIC (Walk in Center).h) Daily operational management report.i) Presenting a monthly achievement’s summery report to Head of WIC. j) Administering CMS to ensure WIC executives Performance measurement systematically and highlighting any improvement required for any Executives / particular center.k) Identifying best performer & poor performer of WIC and sit one to one session to diagnosis his/her problem to break through the quality. l) Data record, retention, Risk assessment & quality assurance.m) Frequently visit different WIC & meet with executives to better understanding the KPI & inspire them to identify the scope of work.n) Administering total training process with the help HR competency team and ensuring right training is offered to the right peopleo) Communicate WIC center manager’s to conduct training for RSP to improve their service & medicate the problems which are identified from the session. p) Preparing the different operational module which is helpful for executives to ensure smooth operation from front desk.q) Administering WIC service complaint process and providing regular input to HoB for any pending complaints and regular follow up.r) Regular monitor the complaint status to pull down the qty into zero level. Show less Roles and Responsibilities:a) WIC workforces assign & monitor to ensure smooth service operation from Channels.b) Daily operational management report.c) Arrange frequent training for development Robi sheba points (RSP) service channels . d) Performance monitor & process development for RSPs to ensue faster service.e) Closely monitor & ensure administering operational needs for smooth operation of WIC (Walk in Center).f) Daily operational report to management.g) Weekly & monthly performance & achievement summery report to Head of WIC. h) Identifying best performer & poor performer of RSPs and train poor perform to upgrade their service quality. i) regular visit in different RSPs & health check of their services.j) Administering training process with the help of HR competency team and ensuring right training for RSP service executives.k) prepare RSP service complaint process and monitor regularly to ensure the zero pending.l) monitor the compliance of RSP services. Show less Operational Responsibilities:a) Ensure walk in customers service from front desk. b) WIC workforces lead & monitor to ensure smooth service operation from Channels.c) Daily operational report to center manager.d) Perform administrating job to ensure WIC smooth operational.e) Daily, Weekly & monthly service & sales performance & achievement report to Head of WIC. f) Regular visit in different corporate to ensure quality services.g) Ensure complaint lock and monitor to solve on time. Show less
Incharge, Platform Development & Operations, Digital Services
Apr 2018 - Jan 2020Manager, Product Development
Jan 2016 - Apr 2018Manager, m-money Platform Development & Operation, Digital Services
Feb 2014 - Apr 2018Manager, Strategic Operation & Service Development, Customer Experience Department
Jan 2012 - Jan 2014Specialist, Strategic Operation, Customer Experience Department
Feb 2010 - Dec 2011Senior Executive, Sales & Service, Marketing Department
Jun 2008 - Jan 2010Executive, Sales & Service, Marketing Department
Feb 2004 - May 2008

EDoctor
Nov 2018 - Dec 2019Co-Founder & Operations HeadeDoctor is a digital platform to serve those customers who travel overseas for medical treatment and consultation.

Konita Trade International
Mar 2020 - Jun 2020Head of Business Development & OperationsAttend business growth and sales. Achieving gross sales of about $120,00MPA in the Paper Pulp and Board segment by enhancing mixes margin EBITDA. Designing strategies to increase the sales of the company within and outside its jurisdiction. Establish new business development goals and implement plans for the sales team. Collaborating with team members to create new business globally among large clients. Creating revenue objectives and monitoring progress towards them in co-operation with sales and business development management. Represent the interests of a company at international conferences and meetings. Ensure to establish efficient inside communications between go in relations with external functions, Allowing for improving user relationships constantly by providing proper communication means that support management and product development. Show less

Trust Axiata Digital Limited
Jun 2020 - Jul 2021Project Lead - Sales, e-money Generation and DistributionIn my role as project lead, I oversee the team during the whole project, inspire team members to complete tasks, and hold them accountable for project deliverables. Collaborating with project team members to create progress plans and schedules for every project. Preparing and releasing new product/services items in addition to relaunching current T-Cash products under the tap brand. In charge of cross-functional management, external C-level engagement, and product life cycle management. Aid the Divisional Head in creating the road map for the MFS project. Helping the CEO with the deployment schedule to expedite the completion of important projects. Monitor all project deliverables that have been decided upon at management meetings. Assisting the CEO in creating the Business Development start strategy in accordance with the long-term goals of the company. Prepare scope and contracts, get different permits, create, and evaluate project schedules, estimate, and confirm change order requests, reply to requests for information (RFIs), and answer inquiries about the project from consultants and subcontractors. Finalize the Business Development cycle plan in accordance with the business plan that reflects the current market trend. Show less

BKash Limited
Jul 2021 - nowLead the Growth Operations unit and ensuring merchant growth initiatives within the bKash Business Dashboard. Supervise the Growth Operations unit to achieve Acquisition target 250k and MAU 80k. bKash Business Dashboard Merchants are carrying out their campaigns. Assist in organizing and preparing to submit an NFA for approval. Moreover, handles the PO and PR. Aligning stakeholders with the strategy for product growth. Assure that Agency Management carries out Campaign & Growth Initiatives without a hitch. Work together and coordinate with the marketing communication team to guarantee timely messages. Proactive, thorough data analysis that aids in locating a new market niche for product expansion. Assure Incentive Payment for ongoing and future initiatives. Manage the team's market visit and feedback gathering to make sure that any unidentified areas fall into the purview of product development. Manage the department's important projects. Oversee the budget management of the department. Show less • lead the product delivery unit.• Coordinate, support to prepare to raise NFA to process for approval. Also Looks after the PR, PO.• Stakeholder Alignment to product growth strategy.• Coordinate department’s Budget Management.• Ensure the smooth execution of Campaign by Agency Management.• Collaborate with Marketing Communication team and Co-ordination with them to ensure the on time communications.• Initiative comprehensive data analysis which helps to identify the new market segment for product growth.• Ensure Incentive Disbursement of running/ upcoming campaigns.• Conduct & monitor team’s Market Visit & Feedback Collection to ensure unidentified areas to scope of product development.• Coordinate department’s Critical Projects. Show less
General Manager, Growth Operations, Merchant Products
Jan 2023 - nowGM, Product Delivery, Merchant Products.
Mar 2022 - Dec 2022GM, Product Delivery, Payment Products.
Jul 2021 - Feb 2022
Licenses & Certifications
- View certificate

Content Marketing: Newsletters
LinkedInAug 2019 - View certificate

Creating Your Personal Brand
LinkedInAug 2019 - View certificate

Content Marketing: Videos
LinkedInAug 2019 - View certificate

Listening to Customers
LinkedInAug 2019 - View certificate

Managing Your Time
LinkedInAug 2019 - View certificate

Product Management: Building a Product Roadmap
LinkedInAug 2019 - View certificate

Social Media Marketing Foundations
LinkedInAug 2019 - View certificate

Nir Eyal on Creating Habit-Forming Products
LinkedInAug 2019 - View certificate

Sales: Closing Strategies
LinkedInAug 2019 - View certificate

Strategic Thinking
LinkedInAug 2019
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