Maha Ashraf Ali

Experience

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  Rotterdam School of Management, Erasmus University

  Aug 2016 - Jun 2017

  International Student Ambassador

  In this role, I was an International Student Ambassador for my faculty, the Rotterdam School of Management, and for my program, International Business Administration. Key responsibilities: • Responding to queries of international students via Facebook and email; • Contact admitted prospective students and aid them in their decision process; • Represent and portray a balanced and honest perception of the program and faculty to interested students.

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  AIESEC in the Netherlands

  Jul 2017 - Jun 2018

  Nour Manager

  As a part-time board member of AIESEC Rotterdam, I was the manager for the Nour Project. As such, I was charged with the marketing, selection, and recruitment of volunteers for volunteer projects in the Middle East. Key responsibilities: • Marketing the Nour project throughout Rotterdam through stunts, posters, etc;• Interviewing and selecting candidates for the Nour Project; • Guiding the Nour participants in choosing, applying, and interviewing for a volunteer initiative; • Aiding the volunteers throughout their initiative, and upon their return to the Netherlands. The Nour Project aims to bridge the gap between the East and the West by sending student volunteers to the MENA region with the intention of reintegrating them when they return to the Netherlands. The project hopes to spread positive impressions of the MENA region in the Netherlands and reduce the stereotypes and prejudices that exist about the region. Show less

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  Zindagi Trust Pakistan

  Aug 2018 - Aug 2018

  Summer Intern

  My internship here allowed me to contribute positively to the education of young girls and the reformation of education in Pakistan. Key responsibilities: • Create marketing posters;• Brainstorm effective campaign hashtags; • Design and plan the revamp of multiple office spaces in the HQ; • Create a PowerPoint pitch for prospective investors. Zindagi Trust began reforming government schools in 2007. Since then, it has implemented Life Based Skills Education (including sexual reproductive rights education) in its schools and campaigned successfully to implement Life Based Skills Education in the Sindh and Balochistan provinces of Pakistan. The NGO has also implemented nutrition plans (that ensure no child is hungry in school), computer skills classes, and an extremely successful chess program. Show less

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  HousingAnywhere

  Jul 2019 - Jan 2020

  Customer Solutions Intern

  My internship here was focused on customer solutions and services and allowed me to see the impact of the company's product on consumers. During this time, I also collaborated with the Marketing Department to be the voice for their 'How To Guide's' for landlords. Key responsibilities:• Engaging on a day-to-day basis with customers (landlords and tenants);• Researching and refining the CSAT and Review strategy;• Streamlining existing processes to achieve goals with greater efficiency;• Work collaboratively with the Supply and Finance departments to meet customer expectations and resolve issues with tenants or landlords.HousingAnywhere is a scale-up founded by Niels Van Duren and is the biggest global booking platform for mid-term rental accommodation. In 2018, HousingAnywhere was named the fastest-growing prop-tech company in the Netherlands in the Technology Fast 50 ranking of Deloitte. The platform enables landlords and tenants to facilitate a connection and find accommodation. Show less

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  Henkel

  Feb 2020 - Jul 2020

  Marketing Intern

  During my time at Henkel, I worked on the brands Silan, K2R, and Dylon.Key responsibilities:• Create social media posts, product artwork, and advertisements in collaboration with multiple external design agencies.• Work on maintaining logistical and promotional information for Silan, K2R, and Dylon).• Organize social media posts and FAQ for Dylon's Instagram account.• Analyse market shares, promotions, and competitors for monthly presentations.• Manage the relaunch of both a regional product line and the local relaunch of a Belgian product. Achievements:• Helped localize the artwork for an international variant of Silan for the Dutch market.• Successfully met multiple advertisement deadlines from the Sales team in short periods of time.• Effectively managed the Dylon Instagram account and answered the FAQ diligently. • Commended on my communication with external and internal stakeholders.Henkel AG & Co. KGaA is a global FMCG that operates within both the consumer and industrial sector. The company is known for its brands Loctite, Persil, Fa, Dial, Schwarzkopf and more. Show less

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  Bath Unlimited

  Feb 2021 - Mar 2021

  Strategy and Marketing Consultant

  During this 6-week consulting project, I worked with a team to address the future of Bath Unlimited. We were asked to present strategic events Bath Unlimited could attend or organize, improve its social media content and presence, suggest improvements for its website and ideas to improve stakeholder interaction. Achievements:• Suggested three strategic initiatives (implementation of a career fair, an internship hub, and hierarchical membership structure) as possible directions for the company. • Provided new social media templates and guidelines per platform aim at different target audiences. • Developed easily applicable marketing stunts to suit both university and high school students with higher interaction with company stakeholders. • Suggested new website sections linked to showcasing Bath and a monthly newsletter for stakeholders. Show less

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  The SU, University of Bath

  Apr 2021 - Apr 2021

  Candidate for Student Union Activites Officer
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  IBM

  Jun 2021 - Jul 2021

  Marketing Consultant

  During this 4-week consulting project, I worked with a team to increase awareness of the IBM Academic Initiative. Our team conducted a macro and micro analysis and formulated marketing strategies for both the short- and long-term. Achievements:• Conducted thorough research through crafting our own survey; utilised the PESTEL, SWOT, and STP analyses to develop a target persona. • Researched and analysed the six main competitors based on industrial recognition, user interface, ease of access, brand image, quality of resources, platform awareness, and variety of courses. • Proposed a new dashboard for users that motivates further use and allows them to check course progress. • Recommended strategies to start and Instagram and Twitter account; designed a hashtag campaign for Instagram; created sample videos in increase engagement with the target audience. • Contacted multiple universities career services to inquire about a partnership with IBM; crafted the outreach process for IBM to follow in the future; designed and shared an outreach brochure for the career departments to highlight the benefits of the IBM Academic Initiative. • Successfully delivered the project within a tight deadline through realistic goals, regular communication with the client, and crafting strong team bonds. Show less

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  4C Associates

  Nov 2021 - now

  • Sales and Marketing Executive

    Jan 2023 - now

  • Sales and Marketing Support Specialist

    Nov 2021 - Dec 2022