Chandna Gupta

Experience

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  Mission Fight Back

  Jun 2019 - Jul 2019

  Social Media Marketing Intern

  • Created awareness on various social media platforms like Instagram and Facebook.• Handled the promotional activities and created posters using tools like Canva

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  Muskurahat Foundation

  Jul 2019 - Aug 2019

  Social Media Marketing Intern

  • Create awareness about the organization through social media channels

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  Tenovia

  Jan 2021 - Jun 2021

  Digital Marketing Intern

  1. Responsible for end-to-end Amazon and Flipkart Advertising campaigns for two major clients: Jiva Ayurveda and Paragon footwear2. Performed extensive keyword research for each campaign using tools like SEO tools like MOZ3. Optimized each campaign on a daily basis based on their performance by tweaking keywords and revising the campaign spends 4. Tracked the performance of every campaign in detail using metrics like CPC, CPM, ROAS and ACOS5. Responsible for creation of daily, weekly and monthly campaign performance reports for both the clients6. Performed detailed analysis of each product listing of both the clients and communicated gaps, if any, to the content team for respective changes Show less

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  Right Companion

  Jul 2021 - Sept 2021

  Data Collection Intern

  • Collected data on about 500+ schools in India and worked on excel to align and sort the collected data • Designed posters using Canva and helped the organization increase their social media reach• Was awarded a certificate of recognition for both Canva and Excel

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  Kabadi Techno

  Jul 2021 - Nov 2021

  Sales And Marketing Intern

  1. Studied and Designed the Business Model of the organization2. Suggested a detailed revenue model for the company3. Conducted a detailed analysis of the company with help of various marketing frameworks4. Performed primary and secondary research through mediums like surveys and potential customer interviews5. Designed a detailed GTM across various channels for both offline and online mediums

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  Indian Institute of Management Rohtak

  Aug 2021 - Mar 2023

  1. Lead a team of 5 seniors and 10 juniors and maintained effective communication and collaboration between the team members throughout the tenure2. Responsible for maintenance of food quality, hygiene and discipline in the campus mess through constant checks3. Designed an SOP for effective checking of the mess food and hygiene quality4. Acted as a liaison between the college administration and 800+ students 1. Acted as a liaison between the administration and a batch of 600+ students2. Liable for maintaining the web portal of the Hospitality Committee3. Responsible for maintaining the daily operations of the campus mess4. Maintained the social media channel for increasing the awareness of the committee

  • President - Hospitality Committee

    Feb 2022 - Mar 2023

  • Coordinator - Hospitality Committee

    Aug 2021 - Feb 2022
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  FIRE@X

  Sept 2021 - Nov 2021

  Campus Ambassador

  1. Brought 87 participants for the 5th National XL-IR Summit 2021 across its 6 competitive events2. Acted as a single POC for their event in IIM Rohtak

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  Utsaha-IIM Indore's Marketing Fest

  Oct 2021 - Nov 2021

  Campus Ambassador

  1. Promoted Utsaha’21, Annual Marketing Festival, IIM Indore across various channels2. Designed promotional campaigns for engagement on social media channels

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  GO OFFLINE

  Mar 2022 - Apr 2022

  Business Development Intern
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  TEDxIIMRohtak

  Mar 2022 - Mar 2023

  Design and Creative Head

  1. Lead a team of 20+ juniors and delegated tasks to each, post analysis of their strengths. 2. Responsible for conceptualizing and designing the logo, banners and the digital posters and videos covering the entire event using tools like Canva, Photoshop and Vimeo. 3. Involved intensively in the stage set up, from designing the prototype to creating and setting up the props.4. Responsible for the regular maintenance of the TedxIIMRohtak website using WIX

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  OfBusiness

  Apr 2022 - now

  1. Responsible for scheduling and creation of release notes for each release version of their Saas product "BidAssist" to ease communication between different stakeholders. 2. Conceptualized the brand videos and other communication assets for the same Saas product to be used for communication with the customers. 1. Used primary and secondary research to propose GTM for BidAssist2. Built Content Marketing Propositions for BidAssist’s current & future services3. Proposed marketing communication assets for BidAssist in form of Ad & Email copies4. Built a foundation for community management

  • Manager - Growth

    Jun 2024 - now

  • Management Trainee

    Apr 2023 - Jun 2024

  • Product and Growth Intern

    Jun 2022 - Apr 2023

  • Management Intern

    Apr 2022 - Jun 2022
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  Naqsh, Annual Fest - IIM Rohtak

  Jul 2022 - Mar 2023

  Design and Logistics Head