Glaucia Zanon

Experience

• 

  Lafaete Locações de Equipamentos

  Oct 2014 - Jun 2015

  Marketing Analyst

  - Development of Mystery Shopper and Post-Sales Surveys: Leading the creation and implementation of surveys to assess customer experience and post-sales satisfaction.- Data Analysis: Conducting detailed tabulation and analysis of collected data to generate valuable insights.- Market Research: Surveying external scenarios and identifying market trends to inform business strategies.- Negotiation with Suppliers and Partners: Expert in negotiating and establishing strategic partnerships.- Budget Management: Exercising strict control over the budget to ensure financial efficiency.- Organization of Trade Shows and Events: Planning and executing trade shows and events, including stand setup.- Experience with Sankya-W: Proficient in using the Sankya-W system to optimize business processes. Show less

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  IT Line Technology

  Sept 2015 - Feb 2018

  Marketing Analyst

  - Marketing Leadership: Expertly managing the marketing team to ensure strategic alignment and deliver outstanding results.- Social Media Management: Overseeing LinkedIn, Facebook, YouTube, and Twitter platforms to drive engagement and brand growth.- Digital Analysis and Optimization: Utilizing advanced Google Analytics, Google AdWords, and SEO techniques to maximize online visibility.- Website Maintenance and Updates: Continuously updating the website and conducting detailed performance analyses.- Marketing Campaign Development: Creating and executing email marketing campaigns, promotional brochures, and giveaways.- Landing Page Creation: Developing effective landing pages to enhance lead conversion.- Innovation in Communication Channels: Implementing new communication channels to improve customer interaction.- Integrated Communication: Managing internal and external communications to ensure consistency and clarity.- Campaign Calibration and Monitoring: Collaborating with advertising agencies to optimize and monitor campaigns.- Sales Incentive Programs: Developing programs to boost sales and motivate the team.- Multichannel Experience: Leveraging expertise in both online and offline media for an integrated marketing approach.- Executive Reporting: Providing strategic insights through direct reporting to directors.- Zoho System Utilization: Managing marketing operations using the Zoho system. Show less

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  Microsoft

  Feb 2018 - Feb 2025

  - Event Management: Organize and execute in-person, online, and hybrid events across America and Latin America.- Content Development: Collaborate with stakeholders to create experiences and content that align with business and market needs.- Performance Tracking: Ensure the achievement of performance indicators as outlined in strategic planning.- Schedule & Budget Expertise: Manage schedules and budgets with a strong focus on achieving results.- Team & Agency Management: Oversee agencies and outsourced teams, ensuring compliance with regulations and maintaining high-quality standards.- Supplier Coordination: Coordinate with suppliers to ensure overall participant satisfaction at events. Show less - Partner Training Program Management: Assessing partner capabilities across various practice areas to drive business results through targeted training activities.- Development of Training Plans: Designing and implementing comprehensive training plans from initial concept to full execution.- Results Measurement: Evaluating outcomes and making strategic decisions based on partner training effectiveness.- Go To Market Strategy: Focusing on lead generation and creating new business opportunities (pipeline).- Online Training Platform Management: Developing and executing growth strategies for the Microsoft partner training platform.- Effective Communication: Facilitating seamless communication between partners and Microsoft.- Communication Plan Development: Creating integrated communication plans with agencies for both online and offline channels. Show less

  • Latam Event Marketing Coordinator

    May 2022 - Feb 2025

  • Latam Business Manager

    Aug 2021 - May 2022

  • Partner Channel Marketing Manager

    Feb 2018 - Aug 2021
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  Amazon Web Services (AWS)

  Feb 2025 - now

  Field Marketing Manager LATAM for Enterprise at AWS (Amazon Web Services)