Erfan Setayeshi

Experience

• 

  FANAP

  Nov 2014 - Oct 2015

  Marketing Intern
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  گروه مهندسي آي كَن | ICAN Engineering group

  Nov 2016 - Jan 2019

  Marketing Expert

  Plan, organize and manage software salesPreparing specific reports for sales managerProceeding previous customerPreparing technical presentations that explain products to customers Attending present meeting outside the companyTo be able to do trips to other cities as missionEstablishes and adjusts selling prices by monitoring costs, competition, and supply and demandTeam work capabilityAchieve sales target on a monthly basis

• 

  Peyke Bartar

  Aug 2019 - Dec 2020

  Performance Marketing supervisor

  -Drive campaigns from planning to execution and beyond to meet key performance metrics.-Allocate budgets and analyze and recommend modifications to ad spends.-Collaborate with marketing teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns to identify what works best.-Optimize marketing budgets to maximize Cost per Acquisition (CPA) or Cost per Lead (CPL).-manage and run social media campaings

• 

  System Group | همكاران سيستم

  Dec 2020 - Jul 2024

  Optimizing content for website & other digital platformsKeyword discovery and expansion to use throughout the websiteCollaborating with internal teams to develop & modify organization’s website Planning & executing web, SEO/SEM, email, and social media routine activities & campaigns Preparing routine and occasional performance (KPIs) reports of digital activities Identifying internet and social media trends to optimize activitiesPlanning for Website Contents (Products, blogs, podcasts and videos)Run advertising campaign* 35% increase in sales through the website Show less

  • Senior Performance Marketing Specialist

    Mar 2023 - Jul 2024

  • Senior Digital Marketing Specialist

    Jul 2021 - Mar 2023

  • Digital Marketing Specialist

    Dec 2020 - Jul 2021
• 

  HamrahCard | همراه کارت

  Nov 2024 - now

  Performance Marketing Manager

  -Conducted monthly analysis of AdTrace tracker data, generating comprehensive reports on key performance indicators.-Managed and implemented Cost-Per-Install (CPI) campaigns on the Cafe Bazaar platform.-Created targeted user journeys in WebEngage to optimize user engagement and conversion rates.-Implemented user retention campaigns leveraging the WebEngage platform.-Increased monthly app revenue by 10%.