Keisha Sapp, CMP

Keisha Sapp, CMP

Associate IT Project Analyst

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location of Keisha Sapp, CMPGreater Houston

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  • Timeline

  • About me

    Event Directorđź–‹Global Eventsđź–‹Brand Evangelistđź–‹Advanced Event Marketing Programsđź–‹Expert: Large-scale Live, Virtual, Hybrid Events

  • Education

    • Fashion Institute of Technology

      -
      Fashion Design
    • California State University-Long Beach

      -
      Meeting and Event Planning
  • Experience

    • UnitedHealth Group

      Oct 2004 - Sept 2010
      Associate IT Project Analyst

      • Chief of Staff to VP InfoSystems• Special Event Planning - Executed all aspects of meeting management for special events. Drafted timelines, selected venues, created budget forecasts and negotiated rates with vendors. Prepared meeting materials, agendas and minutes. Arranged domestic and international travel for executives and attendees. Acted as on-site facilitator during events.• Front Office and Release Management - Supported Provider Systems (Network Database) through effective metric reporting. Managed and published weekly sign off-report designed to track project status within the Software Development Lifecycle and release timeline. Conducted weekly time compliance audits. Managed and facilitated monthly Application Review and presentation materials. • Resource Management - Collaborated with department managers to ensure accurate reporting of resources for supply/demand, resource planning and project status. • Asset Management / Procurement - Developed standardized systems and controls for asset (hardware/software) procurement, tracking, redeployment and evaluating end user eligibility criteria. Established requirements for centralized procurement database systems. Participated on behalf of the department for all procurement related initiatives Show less

    • Sony Pictures Entertainment

      Feb 2012 - Nov 2012

      • Supported metadata servicing for 320K+ motion picture, home entertainment and television titles. • Subject matter expert for Entertainment ID Registry (EIDR) initiatives. • Successfully registered 250K+ titles with EIDR in support of home entertainment’s UltraViolet™ launch. Developed and led training modules for domestic and international servicing teams.• Developed and led training modules for team of 10 domestic and international servicing contractors, ensuring the complete understanding of roles, responsibilities and compliance guidelines. Show less

      • Data Operations Analyst

        Feb 2012 - Nov 2012
      • Programming Coordinator

        Feb 2012 - Mar 2012
    • Mattel, Inc.

      Dec 2012 - Mar 2015
      Senior Event Administrator

      • Coordinated 30+ events annually with attendees ranging from 20 to 2000 including tradeshows, conferences, investor meetings and special events.• Managed room blocks of up to 400 rooms on peak nights.• Provided dedicated resource management for company-owned Conference Center including function room reservations, setup/strike, coordinating maintenance, catering and IT support• Curated intimate C-Suite, B2B experiences including board meetings, VIP retreats, VIP and intimate dinners.• Realized effective time management through production of Event Specification Guides (ESG) detailing all logistics and RACI / project roadmaps outlining deliverables and deadlines.• Produced analytics detailing client insights, expenditures, and Return on Investment (ROI). Show less

    • ExxonMobil

      May 2015 - Feb 2018
      Senior Event Manager

      • Managed 50+ domestic and international events annually including networking meetings, incentive programs, leadership conferences, town-halls, teambuilding retreats, community initiatives and workshops with attendees ranging from 25 to 10K+• Directed all logistical aspects of assigned meetings including function room setup, registration, menu selection, AudioVisual support, off-site dinners, teambuilding activities and transportation• Managed diverse vendor roster including Destination Management Companies (DMC), production companies, caterers, promotional vendors, entertainment and transportation providers• Curated marketing strategies inclusive of targeted digital messaging, website development, marketing displays and coordination of promotional events• Realized over $200K of cost savings in 2017 across all managed programs through event plan re-design and expert negotiation Show less

    • Morgan Stanley

      Jan 2019 - Nov 2020
      Senior Project Manager

      • Led strategic ideation and executed a diverse range of events, including in-person, virtual, and hybrid events, supporting Institutional Securities and Wealth Management segments.• Subject matter expert for the team that actively transferred knowledge by conducting workshops, training sessions, and establishing regular industry expert presentations on event trends and emerging technologies.• Implemented an innovative virtual-first site inspection model, resulting in significant cost savings of $70K in 2019 by optimizing collaboration with hotel and venue partners.• Led execution team for the prestigious Club Trip franchise, the firm's reward program for top-producing Financial Advisors, showcasing expertise in venue selection and planning for high-impact recognition events.• Developed a comprehensive vendor onboarding program, including a scoring methodology and analysis model, to streamline vendor selection processes and enhance vendor relationships for improved event outcomes. Show less

    • IBM

      Nov 2020 - now
      Lead Event Strategist

      • Lead the strategic planning of event marketing initiatives for IBM Quantum ensuring events are aligned to business and market priorities.• Lead cross-functional team of 6 direct reports and contractors, implementing streamlined processes and digital tools that have resulted in a 25% reduction in event planning and execution timelines.• Produce 20 complex events annually that support an average of 15% sales growth YOY.• Successfully review and manage vendor relationships through comprehensive evaluations, negotiating favorable terms and implementing performance metrics that lead to an average of 20% reduction in costs.• Develop and implement standards of excellence, reducing event budget variances by 15%.• Provide direction to Attendee Managers on data management best practices and compliance adherence. Show less

  • Licenses & Certifications

    • Certified Meeting Professional (CMP)

      Events Industry Council
      Aug 2014
    • Meeting & Event Planning

      California State University, Long Beach
      Oct 2013
    • Professional Branding Course

      MPWR Services
      Nov 2023
      View certificate certificate
  • Volunteer Experience

    • Volunteer

      Issued by The Midnight Mission on Nov 2012
      The Midnight MissionAssociated with Keisha Sapp, CMP
    • Volunteer

      Issued by Door of Hope on Sept 2011
      Door of HopeAssociated with Keisha Sapp, CMP
    • Volunteer

      Issued by Asomugha Foundation on Mar 2013
      Asomugha FoundationAssociated with Keisha Sapp, CMP
    • Volunteer

      Issued by Alzheimer’s Association on Feb 2010
      Alzheimer’s AssociationAssociated with Keisha Sapp, CMP
    • Volunteer

      Issued by Lynne Cohen Foundation on Apr 2008
      Lynne Cohen FoundationAssociated with Keisha Sapp, CMP
    • Volunteer

      Issued by United Negro College Fund on Apr 2014
      United Negro College FundAssociated with Keisha Sapp, CMP