Antonia Gogova-Rangelova, PMP®

Experience

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  GfK

  Feb 1998 - Jan 2013

  1. Manage the research activities in the Financial and Telecom markets. 2. Lead market research projects: project charter, project plan, requirements, reports and stakeholder communication. 3. Lead a team of 3 research consultants. Recruit and train where necessary. 4. Acquire new clients within the industry: business development, proposal preparation and presentation, client relationship. 5. Provide key account management service to existing clients.6. Honor and control pre-defined budget limits for each project. Show less

  • Research Manager, Financial and Telecom markets

    Jan 2007 - Jan 2013

  • Senior Researcher

    Jan 2005 - Jan 2007

  • Researcher

    Jan 2002 - Jan 2005

  • Administrative Assistant

    Feb 1998 - Jan 2002
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  GfK

  Feb 2013 - Jun 2013

  Account Director

  1. Manage large scale research projects for the Technology Client Group: initiation, budget preparation and control, execution, and closure. 2. Lead a team of 5 research consultants to reach agreed targets. Recruit and train where necessary.3. Plan and execute for market expansion and account management. 4. Prepare all sales and support documents for the accounts: proposal, agreements, researches. 5. Align to a pre-defined budget and control all account-related activities to comply. 6. Lead strategic projects for the accounts. Show less

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  Avon

  Feb 2014 - Aug 2014

  Marketing Analyst

  1. Manage projects – establish process, update stakeholders, manage resources, for the preparation of:o Annual and quarter analysiso Competitive intelligenceo Marketing analysiso External and internal researches2. Provide analytical support for all stages of the strategic initiatives and projects: initiation, financial approval, monitoring, post evaluation3. Prepare and present annual and quarter analysiso Create strategy and implement a process for annual and quarterly analysis in the Balkanso Create and maintain reporting format and contentso Present key learnings to marketing and management team4. Prepare and present competitve intelligence findingso Create strategy and implement a process for regular competitive intelligence analysis for the 5 Balkan countries: Bulgaria, Serbia, Montenegro, Macedonia, Albaniao Create competitive intelligence report and present it to key stakeholders5. Govern external and internal research processo Coordinate with the regional analysts all external researches such as Euromonitor data, Consumer Surveys, Pricing Audit, Focus Groups etc. o Gather the 5 countries' business needs and initiate various external researches to satisfy them. o Organize, process, and analyze the data from internal researches. Present to key stakeholders. Show less

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  GemSeek Consulting Ltd.

  Sept 2014 - Dec 2018

  Senior Market Research Manager

  • Manage all stages of a marketing research project lifecycle - from proposal to presentation. • Attend customer meetings to understand the needs, gather requirements, prepare innovative and profitable research proposals, deliver and present the final product. • Respond to requests for proposals by analyzing the specifications and delivering quality service and commercially sound offers. • Select the most appropriate research methodology, craft the qualitative and quantitative research plan, and manage the execution. • Build and nurture relationship with new and existing clients to stimulate repeat business. • Coach and mentor more junior staff team members. • Design and develop market research products that can be offered to targeted clients. Show less

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  GemSeek

  Jan 2019 - Jan 2020

  Insights Analysts Team Leader

  𝐓𝐞𝐚𝐦 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭• Manage a team of 6-8 Insights analysts and oversee the execution of their operational work. • Recruit, train, develop, motivate, coach, and evaluate the team members. • Develop their professional and soft skills by enrolling them in internal and external training programs and providing the necessary mentoring support. • Keep the cross-team cooperation and lead improvement initiatives in that area, as needed. 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐎𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧• Coordinate and supervise the analysts' marketing research activities and prepare reports on the due and timely implementation for each project stage.• Create and monitor work and holiday schedules to ensure maximum project coverage and client satisfaction. • Optimally distribute the project workload among individual team members. • Identify the need to secure and coordinate external resources within or outside the company.𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭• Gather customer requirements, translate into specifications and either assign the marketing research project to a team member or continue to execution. • Act as internal and external relationship partner and communication liaison between the team and the client. • Monitor the client parameters and timelines throughout project execution, provide status updates to all internal and external stakeholders. • Review and quality check data validity and finished materials before presenting them to the client. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜• Optimize the business processes internal and external to the Insights Analysts team. • Proclaim and instill the company's values in every day working practices and stimulate the team members to follow them. • Act as the clients' ambassador within the team and promote high standards of customer facing work. Ensure excellent client satisfaction levels. Show less

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  Catalyx

  Feb 2020 - Oct 2020

  Consumer Research Director

  𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 o Plan for and implement a system for effective project and resource trackingo Manage and do forward planning of team budget including planning for additional resources. o Ensure existing and marketing research projects are assigned according to the strategists’ strengths and developmental needs. o Plan for long term view on project resourcing and scheduling. 𝗣𝗲𝗼𝗽𝗹𝗲 𝗮𝗻𝗱 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁o Develop and mentor a team of 5-15 market research strategists to ensure they build client understanding and develop client-facing skills. o Evolve team structure, incentives and KPIs to meet organizational needs. 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁o Provide training and development opportunities to a team of strategists. o Develop, execute and maintain an on-boarding program for new strategists. o Identify capability gaps and introduce a training program of continual development. 𝗖𝗹𝗶𝗲𝗻𝘁 𝗮𝗻𝗱 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁o Assume overall responsibility for flawless project execution ensuring final deliverables meet client needso Provide day to day support for project delivery.o Maintain positive working relationships with internal and external stakeholders, clients, and partners. 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁o Manage cross-functional innovation initiatives affecting the broader business.o Proactively develop ideas and solutions for continuous improvement in processes, systems, and best practices. Show less

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  GemSeek

  Oct 2020 - May 2022

  • Senior Insights Consultant

    Oct 2021 - May 2022

  • Freelance Consultant

    Oct 2020 - Oct 2021
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  GemSeek, Part of Accenture Song

  May 2022 - Sept 2024

  Insights and Analytics Director
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  Accenture Song

  Sept 2024 - now

  Design Research Associate Manager