Christelle Bouchard

Experience

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  Façonnable

  Mar 2008 - Mar 2009

  Export Sales Manager - Woman and Kids Collection
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  Chalhoub Group

  Apr 2010 - Jan 2020

  - Managing the overall operational commercial and marketing activities as well as budgetary/financial responsabilities of the department for the Middle-East area (15 brands, 100+ pos, 10 team members)-Implement business strategies to develop the brands' commercial network, performance, awareness in the region (setting up of wholesale and retail network for the brands, providing partners with adapted in-store supports and implementing suitable marketing plan)-Establish tools to analyse data (financial, sales, marketing...), in order to monitor and measure departmental productivity, goal achievements and overall effectiveness-Lead, support and empower team members to meet goals and to develop their abilities by providing day to day guidance, regular feedback and delegating tasks/responsabilities.-Advise in brand acquisition, providing with market/competition analysis and simulating BP forecast. Show less

  • Regional Commercial Division Manager - L'Occitane en Provence

    Mar 2018 - Jan 2020

  • Commercial & Marketing Division Manager - Allied Distribution - PUIG perfumes &Dolce Gabbana Beauty

    Aug 2017 - Mar 2018

  • Commercial Department Manager - SAJ Distribution - L'Oreal Luxe Portfolio

    Feb 2016 - Aug 2017

  • Commercial & Marketing Department Manager - Luxury Kidswear Fashion

    Sept 2013 - Feb 2016

  • Senior Commercial & Marketing Executive - Nina Ricci and Weill

    May 2012 - Sept 2013

  • Commercial and Marketing Executive - Luxury Kids Brands

    Apr 2010 - May 2012
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  L’OCCITANE Group

  Jan 2020 - Apr 2022

  Commercial Director Middle-East

  - Steered the overall budget and strategic planning of L’Occitane en Provence commercial operations in GCC- Drove collaboration across the organization to identify needs and develop scalable solutions- Identified key opportunities and implemented long term multi-channel go to market strategies- Identified key opportunities and implemented long term multi-channel go to market strategies- CX mapping accross function to aim at delivering the best customer journey- Scope Retail, Travel Retail, B2B, F&B: 8 countries, 65 retail stores & 1 restaurant, 20 distribution doors, 12 Travel Retail counters, 100+ B2B clients- Revenue: $51.8M- Staff: +200 including +15 Mid-Management FTEs- Key Results: +19% Growth Revenue, +1% OP, +17% improvement on retention rate Show less