Frank Tsai

Experience

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  Alfa Motor Co. 台鳳集團愛發汽車

  Mar 1996 - Jun 1998

  Marketing Communication Specialist- Alfa Romeo

  Alfa Romeo new model launch event, both in product planning and marketing communication. Successfully launched the new “Alfa 156” in 1998, which set the new sales record of 365 units sold in one year. Several new models launched successfully after that in new brand awareness. Member of the VW new distributer planning team, successfully won the new VW agency for the company

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  Land Rover Taiwan, Sampo Group 聲寶集團路華汽車

  Jul 1998 - May 1999

  Marketing Communication Supervisor- Land Rover Cars

  Responsible for Rover/Land Rover promotional campaign project to leverage severe stock of unsold cars. Project leader of special advertising campaign for sales promotion Successfully launched the new Land Rover models after the “921 “earthquake” in 1999. New model launched on schedule under strict situations at that time News release draft of BMW/Land Rover merge to local press

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  General Motors

  Oct 2001 - Apr 2004

  Product Manager-NAO

  Product planning for the new generations of Cadillac models in 2001, cooperate with International Product Center in GM to launch new models and rebuild brand images. Cadillac new branding strategy and product planning Cadillac new model advertising strategy and product training  Dealer fulfillment co-ordination and sales training Government bidding project for Presidential motorcade

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  Classima Automotive Co.

  May 2005 - now

  Founder

  The 1st classic car website in Taiwan founded in 2005, initially dedicated only to Mercedes-Benz Classic cars. providing a professional online knowledge of the brand’s heritage, history, historical models and related cross-brands classic car services. Classic car parts sales and restoration service (Mercedes-Benz/BMW/VW/RR/Bentley) Classic car branding strategy and related marketing communication Classic car business planning and expertise development Automotive Parts E-Commerce strategy and development Show less