Katie Gibas

Experience

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  Buffalo Bills

  Jul 2007 - Sept 2007

  Media Relations

  • Wrote press releases• Interviewed players and wrote articles for game day programs• Updated the website• Organized press conferences• Coordinated with reporters and producers to set up interviews with players, coaches and staff. • Managed and supervised interviews and transcribed quotes• Researched and compiled daily press clips

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  NewsChannel 9 WSYR

  Sept 2007 - Dec 2007

  Reporting Intern

  • Wrote, voiced and edited news packages• Logged sports games• Edited video/sports highlights for broadcast.

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  NBC Olympics

  Jul 2008 - Aug 2008

  Runner

  • Assisted producers, editors, presenters and production staff on NBC Olympics Primetime and edited Gymnastics shows• Prepared information on events/athletes for anchors and producers.• Escorted athletes, including women’s gymnastics team members Nastia Liuken, Shawn Johnson, and Alicia Sacramone to interviews• Escorted presenters including Al Trautwig, Hoda Kotb, Meredith Vieira, Tim Dagett, and Elfie Schlegel to venue/compound• Set-up, broke down and maintained broadcast compound during the Olympics Show less

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  WIVT News Channel 34

  Sept 2008 - Dec 2008

  Reporting Intern

  • Conducted live on-air interviews• Wrote and voiced packages and vosots for broadcast

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  Spectrum

  Feb 2009 - Dec 2020

  • Edward R. Murrow award winning producer and reporter for Flight 3407: 10 Years Later series• Creation of high-impact communications in video, social media, website, and mobile app content using SEO best practices and Social News Desk • Supervise seven direct reports and manage a team of 15• Mentor staff, taking advantage of employees’ diverse skills to increase efficiency and reduce costs• Develop and foster culture based on high quality communication aligned with business strategy • Provide direction and management to advance Charter Communications and Spectrum News’ position relevant to internal and external stakeholders • Collaborate with leadership team to initiate, develop and implement communication plans • Develop consistent, standardized approach for internal and external communications to achieve results • Work in fast-paced environment with high ambiguity and fluidity • Successful pitched ideas to managers and senior executives • Use strategic thinking to evaluate content for broadcast • Set expectations and determine content and style of newscasts and individual stories • Write a minimum of four stories per day • Copy edit dozens of news stories daily to ensure high quality content that is consistent, accurate and engaging • Develop Standard Operating Procedures for reporting, producing, writing and training, including 60-page training manual • Implement and maintain regular internal communication to inform and educate multiple areas of the organization Show less

  • Executive Producer

    Oct 2018 - Dec 2020

  • Internship Manager

    Dec 2017 - Dec 2020

  • Diversity Council Chairperson

    Jan 2014 - Jan 2019

  • Multimedia Journalist

    Feb 2009 - Oct 2018
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  YMCA of Greater Syracuse

  Mar 2011 - Jan 2015

  Swim Instructor, swim coach, triathlon coach, spin instructor, women's self defense instructor

  • Taught group and private swim lessons for ages 6 months to adult, all levels from beginner to triathlon training• Coached youth competitive swimming • Created a triathlon swim to bike class, which consisted of a 45 minute triathlon swim clinic, followed by a half hour spin class. • Held several women's self defense clinics to empower women to take steps to learn how to protect themselves from attackers

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  JCC of Greater Buffalo

  Mar 2015 - Feb 2021

  Lifeguard, Swim Instructor, Water Aerobics Instructor

  • Voluntarily shot and edited a promotional marketing video on Hydrorider program that was emailed in newsletter and on social media sites, including Facebook and Youtube.• Lifeguard• Teach youth and adult swim lessons and successfully marketed my skills to build my own swim lesson client base and regularly bring in more swim lesson participants.• Teach water aerobics and hydrorider (aqua cycling) classes

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  Presti Karate

  Jan 2017 - Jun 2017

  Marketing Consultant

  • MBA Thesis • Developed a 120-page business plan • Completed thorough environmental Scan, including the following analyses: stakeholder, Porter’s Five forces and diamond models, SWOT, VRIO, TOWS,SBU, GE/McKinsey Matrix • Marketing strategy formation, including branding, new website, social media campaign, maximizing google searching, and using analytics for optimization • Developed financial strategy and budget and operations, human resources management, R&D and management information system strategies • Develop and begin implementations strategy with evaluation and control using the balanced scorecard Show less

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  Niagara University

  Aug 2020 - Dec 2023

  Digital Journalism Adjunct Professor

  • Accepted into Faculty Mentorship Program (2021)• Developed Digital Journalism course curriculum and assignments • Adapted to changing classroom environments with both in-person and virtual instruction throughout the semester• Providing constructive feedback and mentorship to help students develop audio, video, social media, multimedia and website skills

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  Roswell Park Comprehensive Cancer Center

  Jan 2021 - Dec 2023

  Freelance Writer

  • Conduct interviews and write for Project Best Life, a health and wellness blog geared toward young adults• Blog topics include mental health, job advice, financial wellness, and fitness

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  Moog Inc.

  Feb 2021 - now

  Marketing Communications Manager

  • Create and execute the marketing plan, including launching a new website, producing a video series, writing press releases and social media posts, and organizing watch parties across the country for NASA's Artemis 1 launch. More than 500 Moog employees designed, built, and tested hardware essential to every stage of the mission.• Collaborate and coordinate with various business units and the digital marketing team to ensure consistent branding and updated marketing collateral• Develop and execute in-person trade show marketing plans for more than 5 shows every year, including Space Symposium, which is attended by 14,000 people annually.• Manage four external vendors to execute conference exhibits and content• Plan and develop virtual trade show booth websites using WordPress and Adobe Experience Manager• Partner with the digital team and developers to launch a new Artemis website, new product pages, and update industry pages• Write press releases, blogs, and articles for industry publications, including Space News and Satellite Evolution Global Magazine• Develop social media posts, including editing video and photos with Premiere Pro and Photoshop• Our LinkedIn page gained more than 3,000 followers, or an increase of 30%, in my first year in the role. Growth continued by more than 26% in year two, doubling our followers in just two years. Facebook, Twitter, and Instagram likes and follows also increased by double-digit percentages. • Develop, coordinate, and execute marketing plan, media coverage, and social media strategy for Mars Perseverance Rover landing on February 18, 2021, for which Moog technology was critical in every stage of the mission. Secured media coverage from all four local television stations, a radio station, and the Buffalo News.• Marketing lead for Pride @ Moog Employee Resource Group, Member of Women and Allies at Moog Employee Resource Group Show less