Paola Cuapantecatl

Experience

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  Danone

  Aug 2013 - Feb 2017

  Shopper Marketing Brands Coordinator

  - Ensure effective control of trade marketing results (ROI, revenue goals, market share, volume & placement), and take corrective action in order to ensure the achievement of sales objectives.- Develop and implement retail pipeline seasonality for Danone core, Activia & Danonino.- Experience in new lunches, shopper marketing strategy and execution.- Ability to analyze trends and recommend necessary changes in order to increase brand presence & consumer awareness.- Propose and implement A/B testing where and when appropriate to ensure we remain competitive. Show less

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  AT&T, México

  Feb 2017 - Mar 2022

  Responsible of managing website content optimization, monitoring keyword research & market analysis.Review technical SEO issues and recommend fixes.Managing offsite and onsite optimization projects to reporting performance alerts, recommend changes to website pain points, design, content, copy’s, components and lay out position.Responsible of optimize landing pages and paid search copy.Direct off-page optimization projects (link-building).Keep abreast of SEO and integrated marketing trends with Analytical mindset PROUD OF:Set up Google Analytics conversion Funnels for web & ecommerce tracking.Created internal content (220 articles) and press releases.Used proprietary optimization methods that reduce agency-wide cost per acquisition by 20%. Show less Coordinate alignment for digital content creation processes across key partners B2B marketing experience for services.Effectively deploy digital marketing tactics to reach our target audience in the right place at the right time, optimizing SEO/SEM, PPC, retargeting, social paid, affiliate and other key channels.Develop and implement an effective digital strategy to raise brand awareness, improve page rankings, and lift on-site engagement metrics.Provide data and insights to support recommendations on keywords, content types and platforms for the effective delivery of lead generating content.Collect data and report on traffic, rankings and other SEO aspects.Work with social media and PPC teams to optimize campaigns.PROUD OF:Complete successfully the launching of our new web site.Increase website traffic and leads by 20% in the first 2 moths of new website launching.To be part of the Rockstar team that launch AT&T ecommerce for Mexico in 2019. Increase 23% our unique page views vs 2020.Scale 2 positions in google search organic reference. Show less

  • eCommerce Web SEO & Tracking

    Jul 2018 - Mar 2022

  • Digital Content & Analytics Coordinator

    Feb 2017 - Jul 2018
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  Elektra

  Mar 2022 - now

  - Defining and prioritizing team efforts; collaborating with team members and agile practitioners to develop, design, build and launch the product while also interfacing with other product owners across different digital transformation domains to ensure overall alignment.- Lead solutions to overall success using input from the team, stakeholders, and customers.- Own the holistic team performance to business objectives and outcomes.- Own Team vision and set priorities to deliver an impact on the customer as quickly as possible.Coach development and design teams with detailed guidance during solution development.- Observe, learn about, contact, and analyze end users of the solution, and clearly communicate the requirements to the team. Show less - Work with business intelligence and process engineering partners to track and measure processes, solution progress and outcomes, using well-defined KPIs that tie back to OKRs.- Facilitate planning of team sprints to reaffirm priorities and agree on business requirements.- Create, maintain, and prioritize the team backlog using input from the team, stakeholders, and customers.- Facilitate release planning with stakeholders, Product Owners, and Scrum Team.- Integrate usability studies and research into solution requirements to enhance user satisfaction. Show less

  • Digital Product Manager

    Jul 2023 - now

  • Scrum Master

    Mar 2022 - Jul 2023