Kelianne Malinowski

Kelianne Malinowski

Gymnastics Instructor

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location of Kelianne MalinowskiGreater Scranton Area

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  • Timeline

  • About me

    Performance Marketing Professional

  • Education

    • Fairleigh Dickinson University-College at Florham

      2013 - 2016
      Master of Sport Administration (MSA)

      Classes: Sports Marketing and Promotions, HR Administration; Strategies in Fundraising and Development; Strategic Planning, Implementing and Evaluating; Sports Administration Research and Policy Analysis

    • Fairleigh Dickinson University

      2009 - 2013
      Bachelor of Sports Administration (BA)

      Activities and Societies: Delta Phi Epsilon Sorority Classes: Principles of Marketing; Sports Marketing and Public Relations; Interpersonal Skills in Organizations; Professional Communications: Nutrition and Wellness; Facility Management; Ethical Issues in Sports; Econ and Finance in Sports; Legal Aspects in Sports Administration

    • Croton-Harmon High School

      2005 - 2009

      Activities and Societies: Varsity Cheerleading (2005-2009)- Captain 2007-2009; Varsity Track & Field (2005-2009); City Lites All Star Cheerleading Team (2008-2009); Spirit Club

  • Experience

    • Straddles Gymnastics Inc.

      Sept 2006 - Jun 2009
      Gymnastics Instructor

      • Coached over 50 children year round to increase strength and flexibility• Effectively collaborated with co-workers to set up a year-end gymnastic routine• Instructed children in the use of mats, trampolines and other gymnastic equipment to ensure safe use of equipment

    • Olympia Sports

      Jun 2010 - Sept 2010
      Sales Associate

      ▪ Managed inventory, merchandise and sales ▪ Listened and resolved all customer issues with understanding and a satisfying resolution ▪ Handled cash, checks, and credit card transactions

    • Madison Square Garden

      Jun 2011 - Aug 2011
      Sponsorship Sales Team Intern

      ▪ Researched, identified and pitched potential sponsors ▪ Analyzed and revised sponsorship contracts ▪ Performed administrative tasks as needed in a timely manner

    • Madison Area YMCA

      Jul 2013 - Apr 2016

      ▪ Trained, evaluated, and supervised assigned staff▪ Created and managed class schedules and attendance for over 200 children▪ Promoted program and recruit program participants ▪ Instructed class lessons in accordance with YMCA guidelines▪ Developed trust and respect of the team to improve organization morale▪ Marketed and recruited new program prospects while retaining current program participants ▪ Provided leadership, supervision and guidance

      • Preschool Gymnastics Coordinator

        Jan 2016 - Apr 2016
      • Gymnastics Instructor

        Jul 2013 - Dec 2015
    • STACK Velocity Sports Performance

      Nov 2016 - Jun 2017

      ▪ Managed and produced content for social media platforms, including Facebook and Instagram▪ Owned, maintained and executed email content strategy ▪ Created and edited marketing assets using Adobe software, including InDesign, Photoshop and Illustrator▪ Managed bookings for classes on a daily basis

      • Marketing Associate

        Jan 2017 - Jun 2017
      • Sports Marketing Intern

        Nov 2016 - Jan 2017
    • SlimWare Utilities

      Jun 2017 - Apr 2018
      Marketing Coordinator

      ▪ Partnered with various internal and external stakeholders, including 3rd party vendors, to ensure successful execution and management of all global campaigns▪ Analyzed trends and reports while keeping a constant communication stream with partners to ensure the success and profitability of all campaigns▪ Worked cross-collaboratively to create, update and A/B test landing pages using Convert platform

    • Ask Applications

      Aug 2018 - Jun 2021

      ▪ Own, execute and manage all global digital marketing campaigns for display and search using Google Ads platform▪ Utilize strong analytical skills to analyze data in order to drive marketing decisions on a daily basis▪ Proactively and effectively lead optimization efforts for hundreds of global campaigns to meet company goals▪ Successfully assist with go-to market plans for new products and initiatives while providing performance updates, insights and recommendations for growth

      • Marketing Manager

        Jan 2020 - Jun 2021
      • Marketing Coordinator

        Aug 2018 - Jan 2020
    • Ask Media Group

      Jun 2021 - Nov 2024
      • Manager, Performance Marketing

        Jan 2023 - Nov 2024
      • Performance Media Buyer

        Jun 2021 - Jan 2023
  • Licenses & Certifications