Julia Tsoi

Experience

• 

  Toys"R"Us (Asia) Limited

  Jul 2013 - Aug 2013

  Digital Marketing Intern

  Managed daily online marketing campaigns across social media platforms, synthesized and evaluated the performance via multiple channels.

• 

  IBM iX

  Jul 2014 - Sept 2018

  Certified Design Thinking Coach with the passion for unleashing the creativity of users and solving complex enterprise problems. Conducted user research & interviews, led multiple Enterprise Design Thinking (EDT) workshops with 300+ participants in total.Involved industry : Insurance, Banking, Public, Real Estate Nominated by global leadership to advocate the local studio. Acted as renegades and realists to challenge the status quo. Shared the best practices on the strategies and tactics that lead to success and amplify that success across IBM. Worn multiple hats as a Digital Strategy Consultant, Change Management Consultant, and Project Manager. Proven track record in digital transformation projects across industries. Defined change management strategy for Agile Enablement and Enterprise Design Thinking with 60 teammates. Acted as Scrum Master to drive digital projects on Paper Digitalization, Virtual Assistant, and RPA.Involved Industry: Pubic, Transportation(Airline), Banking Worked as Change Management Consultant and Business Analyst. Facilitated end-to-end testing, change management, and project cutover for an Oracle Solution and Innovation Cloud Product. Led end-user training (40+ Attendees) to enable users' readiness in adapting the new system for day-to-day work.Involved Industry: Pubic and Transportation

  • Enterprise Design Thinking Coach

    Jun 2018 - Sept 2018

  • Global iX Ambassador

    Apr 2018 - Sept 2018

  • Senior Consultant

    Jul 2016 - Sept 2018

  • Consultant

    Jul 2014 - Jun 2016
• 

  Apple Developer Academy @Unina Federico II

  Sept 2018 - Jun 2019

  Student

  Being selected by  Apple Developer Academy as the top 400 students around the globe and spend 9 months in their Technology Hub in Naples, Italy. Trained to develop human-centric apps for the world’s most innovative and vibrant app ecosystem. Focuses on software development, startup creation, and app design with creativity and collaboration. Designed and created 3 apps in the iOS app store to help children in hospital, staff in social enterprise and people in depression. Details : https://www.developeracademy.unina.it/en/about/ Show less

• 

  EY

  Sept 2019 - Apr 2022

  At EY wavespace™ we create the space for clients to reimagine what’s possible, together. We help teams reframe their thinking, to find answers, and to solve their most complex business challenge, faster.Based on the Scan-Focus-Act methodology infused by design thinking, we run interactive, immersive sessions for clients – virtually, in person or a blend of both to explore new ways to transform businesses. Together, we solve key business challenges and give everyone a “safe space” to grow, innovate, disrupt or transform. Show less

  • Design Manager

    Oct 2021 - Apr 2022

  • Design Strategist

    Sept 2019 - Sept 2021
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  Ogilvy

  Apr 2022 - Feb 2025

  Manager, Design & Innovation

  Drive business transformation through customer experience design. Facilitate strategic workshops to translate insights into actionable opportunities. Design customer experience strategies for measurable business growth.Involved Industry: B2B, Retail & Hospitality, Beverage & FMCG