Tania Lia Noble

Experience

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  Conde Nast

  Dec 2007 - Dec 2008

  Sales Assistant

  Primary customer service contact for CNMGD and DirectToYou.com advertisers and maintained harmonious relationships with clients. Served as liaison between Condé Nast’s legal team, CNMGD, and advertisers. Coordinated monthly sweepstakes with advertisers on DirectToYou.com Responsible for trafficking ads on a monthly basis in Bon Appétit, Condé Nast Traveler, Glamour, Gourmet, and for DirectToYou.com. Created insertion orders and ensured correct billing and pricing of ads. Assisted department director and account executives by creating expense reports, sending checking copies, etc.Worked directly with CNP Online Marketing and Database services to implement new and creative ways for building website traffic. Worked directly with internet design and engineering company to maintain and update website.Established deadlines and produced creative materials for our website design company. Show less

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  Vogue

  Apr 2009 - Jun 2010

  Executive Sales Assistant

  Began at Vogue as a Sales Assistant and directly reported to the Beauty Director and the Consumer Products Manager, was then promoted in 2009 and directly reported to the Associate Publisher. Prepared and processed expense reports and managed budgets.Handled all business related travel arrangements - regional and international.Created ad proposals, call reports, and revenue reports for meetings. Acted as a catalyst between sales staff and Management and tracked weekly projects and sales staff assignments.Prepped for Fashion weeks in New York, Milan, and Paris. Researched and recorded share of markets for core and competitive sets of magazines. Handled all request for proposals from clients while taking on various special projects at a time. Show less

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  Calvin Klein

  Jun 2010 - Aug 2015

  Global Marketing Brand Manager

  Began at Calvin as Account Coordinator for Calvin Klein White Label, Calvin Klein Jeans, ck Calvin Klein, and Calvin Klein Underwear and was then promoted to Global Marketing Brand Manager. Assisted with overall marketing, advertising, and promotional projects for all global Calvin Klein Collection, Calvin Klein Platinum label, Calvin Klein Home, Calvin Klein Watches + Jewelry, and Calvin Klein Eyewear businesses.Served as primary CKI contact for 10+ global licensees, as well as partner CKI international offices.Oversaw project management of all seasonal programs (advertising, direct mail, packaging, POS, GWP’s, DM, and events), fashion week deliverables (invitations, passes, ROS kits, etc.), in-store collateral execution, digital/online updates and co-op advertising.Developed project briefs, providing creative input and executing to completion; communicated appropriate project deliverables and requirements for each department. Managed communication flow and projects with internal production studio, visual merchandisers, public relations, special events, as well as external vendors and licensees. Coordinated and helped manage photoshoot needs with production, creative, and fashion teams.Trained, managed, and oversaw professional development of team Marketing Coordinators.Updated weekly status reports; organized and lead weekly studio/production status meetings for assigned brands. Show less

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  Perry Ellis International

  Sept 2015 - Jul 2020

  Oversee all organic social for up to 15 brands and provide best recommendations for content, growth, partnerships etc.Strategize, execute and manage full funnel paid social advertising across all brands to increase brand awareness, engagement, follower growth, traffic and conversions while effectively maintaining a good ROAS. Overall brand growth up to- 862% increase in engagement, 254% increase in site traffic and 147% increase in site conversions.Partner closely with all internal brand team members (Digital/Marketing/E-commerce) to make sure needs and goals are met for the best omni-channel approach. Provide weekly/monthly analytics and data-driven insights for best optimization to brand marketing teams.Drive key performance indicators and customer-centric metrics through testing and innovation.Always challenging and working hand in hand with social platforms and vendors to ensure we are properly utilizing the platforms and our brands are maximizing their effectiveness in meeting their KPIs.Consistently monitoring the social landscape to seek new opportunities/capabilities. Forecasting and managing social budgets for all brands. Show less Negotiate, develop and executes media/marketing strategies to maximize exposure for multiple brands and help increase sales - with internal and external partners.Establish social media accounts, create and post content, manage engagement and contests, seek and work with relevant influencers/ambassadors, etc. Helped growth of social for Peony and Me by an increase of 230% in followers across social channels. Work with e-commerce team and create plans for e-commerce site that include advertising/marketing to increase traffic and selling for DTC. Helped increase Peony and Me ecommerce site by 991% in traffic and 1457% in revenue. Oversee website development and manage content with oversight and approval for images, copywriting, emails, etc. Plan, concept, seek talent and execute brand appropriate photo shoots for use on any and all brand materials including online use.Plan, develop and execute special events whether it is an added value or sponsored event.Create and update brand profiles as necessary and distribute to internal and external partners.Develop visual standards for effective and consistent brand messaging - develop signage with creative and execute for sales/customers/licensing. Trims development and review - including ensuring legal approvals and adherence i.e. translating to other languages where appropriate.Develop and manage budgets monthly for multiple brands per fiscal year. Receive, verify and process all invoices for each brand.Develop relationship with editors and and work with agencies for proper brand features and placement.Work with outside agencies serve as brand representative.Liaison for internal team- sales, creative, merchandising, and legal- ensure cross communication and compliance where applicable. Show less

  • Senior Marketing Manager of Social Media

    Jul 2018 - Jul 2020

  • Senior Marketing Manager

    Sept 2015 - Jul 2018
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  Starboard Group

  Jul 2020 - now

  Responsible for the development and execution of comprehensive marketing strategies/campaigns, and engagement plans for both B2B and B2C to drive both short-term and long-term growth. All outlined through a yearly marketing calendar. Develop marketing strategies and tactics in line with the cruise line brand’s ethos and positioning, monitoring port and on-line competitive activity, collaborating with merchandising team, analyzing market data, and conducting relevant market research. Collaborative partner and liaison between all internal departments in ensuring integrated campaigns and cohesive strategies along with coordinates approval through cruise line marketing departmentsResponsible for the translation of key research reports and insights about the cruise line brand as well as the cruise line guest into strategic recommendations.Reviews and approves all branded elements for advertising and launch materials (printed collateral, packaging, launch toolkits, product logos, and videos)Responsible for cruise line brand adaptation; brands, experiences, activations and eventsManage shipboard team members across 13 ships and ensures programmatic execution of touchpoints/cruise line specifics i.e. collateral, displays, and floorplan placementTrack and manage spending on all media campaigns and ensuring that brand marketing efforts are within budgetPrepare monthly/yearly budgets by projection of revenues, cost and goal achievement Show less

  • Senior Cruise Line Marketing Manager

    Feb 2024 - now

  • Brand Marketer

    Jul 2020 - now