Sirui (Nathan) Zou

Experience

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  CHANEL

  May 2017 - Sept 2017

  Marketing Assistant

  • Assisted product managers to carry out market research, including competitor research, sales tracking, sales forecast and campaign tracking and analysis• In charge of the project of monthly sample sets, including forecasting and drafting the plan of franchise kits every month, following the fulfillment of packaging and designing algorithm of the amount to each counter. Forecasted samples needed in 2018 and confirmed annual sample plan with Global Office• Supervised sales and stocks in BRIO system, allocated products under IC analysis, visualized sales data and analyzed the impact on sales by different communication measures Show less

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  Tom Ford Beauty

  Jun 2018 - Apr 2019

  Consumer Engagement Assistant

  • Brainstormed, drafted and executed the media strategy combining earned, owned and paid media and communication across PR, ePR, digital and social media channels for the Brand.• Built, created and supervised TF's influencer network, presence through WeChat, Weibo and RED.• Brainstormed ideas for events, drafted media, influencers and celebrities invitation lists and executed onsite operation for events and media interviews.• Maintained media and celebrities’ relations for continuous exposure on printing and digital media. Show less

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  L'Oréal

  Jan 2020 - Jul 2020

  International Project Assistant - Helena Rubinstein

  • Participated in skincare product development and activation of Cellglow and Re-plasty franchises to recruit more consumers in ultra-premium skincare market and led make-up products’ concept creation to conquer new premium make-up territory.• Completed strategic analysis (sell-in/sell-out, market trends, competitor) to support brand innovation and repositioning of eye products across multi-franchises.• Prepared communication to subsidiaries (marketing books, digital note, strategic plans and launch).• Daily operational follow-ups with multiple stakeholders (artwork, BAT, BAG, countries’ support). Show less

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  The NPD Group

  Mar 2021 - Sept 2021

  Strategy Analyst

  • Assisted in market research product development in beauty, sports, toys and foodservice, and conducted industry analysis to evaluate new product possibility.• Supported the Data Partnership by identifying partnership, investment and acquisition targets, new trends in data landscape and evaluating feasibility of acquired data.• In charge for corporate competition tracking, including evaluating companies, providing action suggestions, and compiling reports to Practice Heads and Executive Committee. Show less

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  L'Oréal

  Oct 2021 - Dec 2022

  Assistant International Product Manager - La Roche-Posay

  • Participated in brand North Asia premiumization by implementing product development and activation of Cicaplast, Effaclar and Uvidea franchises (concept,marketing story-telling, medical strategy, clinical tests, formula, packaging,financial equation, consumer tests and 360 plan),and led the cocept creation of renovation of North Asia ACD No.1 SKU: Cicaplast Mask.• Conducted strategic analysis (sell-in/sell-out, market trends, competitor) to support brand strategy. • Prepared communication to subsidiaries (marketing books, digital note, strategic plans and launch).• Daily operational follow-ups with multiple stakeholders (artwork, BAT, BAG, countries’ support). Show less

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  L'Oréal

  Jul 2023 - now

  International Product Manager (MT) - L’Oréal Paris

  In charge of product development and activation of Revitalift Filler [HA] and all tissue masks of L’Oréal Paris in North Asia.