Bruna Timponi Campos

Bruna Timponi Campos

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location of Bruna Timponi CamposSpain

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  • Timeline

  • About me

    Growth Marketing | Digital Marketing | Product-Led Growth

  • Education

    • Universidade do Estado do Rio de Janeiro

      2013 - 2018
      Bacharelado em Administração Administração de Empresas
  • Experience

    • Iniciativa Consultoria

      Jan 2014 - Dec 2014

      - Customer solutions design;- Team and project management;- Presentation of the solution contracted by costumers;- Monitoration of deadlines and quality control;- Elaboration of schedule and customized scope;- Organizing briefing meetings. - Customer solutions design;- Organizing briefing meetings; - Participation in external projects;- Strategic definitions of the area.

      • Project Manager

        Jun 2014 - Dec 2014
      • Consultant

        Jan 2014 - Jun 2014
    • Elsevier

      Feb 2015 - Nov 2015
      HR Intern

      - Recruitment and selection of new interns;- Organizing briefing meetings about the job scope;- Organizing endomarketing actions; - Organization of workshops and events for employees;

    • Peixe Urbano

      Jan 2016 - Apr 2017
      Marketing Planning Intern

      - Orienting commercial team's prospecting sales;- Planning website's layout selecting best products;- Monitoring sales KPIs for the development of marketingstrategies;- Benchmarking.

    • BRMALLS

      May 2017 - Aug 2018
      Commercial assistant

      - Management of contracts registration in CRM system;- Participation in the decision process of the best store mix for themall;- Customer service; - Support in negotiation of store rentals.

    • B2W Digital

      Aug 2018 - Jun 2022

      - Development of customer retention strategy;- Development of communication strategy for customers atdifferent stages of the funnel;- Digital advertising of the main benefits of the card;- Finding strategize opportunities for sales growth;- Tracking sales vs. goal by monitoring of performance reports;- Analyze consumption behavior at different times in the user's lifecycle to boost sales;- Improving app user experience;- Analyze all aspects of the user funnel and identify areas forimprovement;- Competition analysis research. Show less

      • Marketing analyst

        Dec 2020 - Jun 2022
      • Marketing analyst

        Aug 2018 - Nov 2020
    • RD Station

      Jun 2022 - now
      Senior Marketing Analyst - PLG - Nutrition/Growth

      Responsible for building strategy, execution and analysis of nutrition to evolve signups for customers of RD's Product Led-Growth funnel, through multi-channel strategies (automation flows, campaigns, whatsapp, sms, product).

  • Licenses & Certifications

    • Estratégia Digital

      CRIA
      Jun 2021
    • Fundamentos de Copywriting: os segredos dos textos que convertem

      RD University
      May 2023
    • Product-Led Growth

      ProductLed
      Jan 2024
    • Experiência do Cliente

      Fundação Getulio Vargas
      Jul 2020
    • SQL

      DataCamp
      Nov 2021
    • Storytelling

      Perestroika
      Jun 2020
    • Yellow Belt (Lean Six Sigma)

      B2W Digital
      Jun 2019
    • Brading

      LAJE
      May 2019
  • Volunteer Experience

    • Analista de dados

      Issued by Brazilians in Tech on Jan 2022
      Brazilians in TechAssociated with Bruna Timponi Campos