Veronica Nieto

Experience

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  West Coast Events & Marketing

  Jan 2010 - Jan 2015

  Marketing Team Lead

  Graphic Design -Design promotional items for print purposes. -Updating website images and information. -Used different web platforms: Magento, OpenCart backend for updates -Some HTML coding -Deliver advertising or illustration proofs to customers for approval. Consultation -Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible. -Provide clients with estimates of the cost of advertising products or services. -Inform customers of available options for advertising artwork, and provide samples. Promotional Events -Coordinate trade shows booths for our vendors such as Metro PCS, Cricket, O’Reilly. -Organize the brand ambassadors, set up, display, and training. -Distribution of product samples or literature that details products or services. -Recaps spreadsheets for our vendors, outcome per event (KPI's, auditing experience) -Set up and display sample merchandise trade show booths. Bilingual Campaigns -Translate digital campaigns and print materials from English to Spanish. Show less

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  Lollicup USA, Inc.

  Dec 2016 - Nov 2018

  Marketing Specialist

  Market Research- Performed marketing research in order to identify the target market, industry trends, and competition.- Designed questionnaires and surveys, and conducted reports based on data.- Offered insights about product potentials.- Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter or offset competitor marketing moves based on learned trends and insights.- Planned, designed and conducted primary market research projects, both qualitative and quantitativeCollecting data and organize information into reports.Digital Campaigns- Collaborating with specific digital strategies and identify requirements for creative assignments, including email campaigns, banner ads, landing pages, and website development. - Creating and communicating Marketing targets.- Digital marketing best practices and standards.- Conducted ROI reports and measurements.Social Media - Team leader for the corporate Social Media Accounts.- Social Media Corporate Image, Scheduling, Social Media Trends, Social Media Paid ads.- Worked along the photographer on product photoshoots. Search Engine Optimization- SEO e-commerce marketing strategy - Keyword Research. - Monitor and analyze site analytics for organic and paid traffic.- Local SEONetSuite SuiteCommerce- Item data in NetSuite SuiteCommerce, and display it on Webstore.- NetSuite SuiteCommerce SEO implementations.- Product Information Updates.- Assessment of Keyword Terms.- Develop and implement website changes to enhance search engine optimization (SEO).- Worked closely with Product Development, Sales, Marketing and other areas/teams as part of successful product launch. Show less

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  Esri

  Nov 2018 - Jul 2019

  SEO Specialist

  Apply SEO best practices, such as SEO-friendly site architecture.Perform keyword research, including discovery and expansion of keyword opportunities. Managing domain documentation and purchase requests including acquisitions, transfers, DNS changes, and SSL certificates, while working with requestors, legal and purchasing.Maximize local search exposure through management of Esri office listings. Keeping office listing locations and information up-to-date in top local directories: Google My Business, Bing Places for Business, and Apple Maps.Work with digital strategy, content, development, and design teams to ensure successful optimization on websites that drive results. Identifying an SEO issue and recommending a solution; providing stakeholders SEO recommendations for page improvements; or training stakeholders on SEO best practices to promote self-service. Identifying 301 redirects, benchmarking traffic, identifying potential issues, and recommending fixes.Monitor and analyze site analytics reports for SEO traffic, keyword rankings, and trends. Delivering a report that summarizes wins, losses.Conduct SEO technical audits on pages and distributors (local or international). Adobe Experience Manager (AEM) update and publish redirects, pages, breadcrumbs, edits, and meta robots. Implement vanity to URLs to their destination URL’s.On-Page SEO, Off-Page SEO, Technical SEO Show less

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  Plastic Surgery Studios

  Jul 2019 - Nov 2021

  Search Engine Optimization Specialist/Strategist

  Created approximately 160+ SEO campaigns for websites across the U.S. for the following industries: Plastic Surgery, Medical, Dental and Beauty. Develop SEO strategies for clients based on keyword strategy, competitive analysis, domain authority, current rankings, and other technical factors that contribute to developing a successful SEO campaign.Optimized webpages, blogs, landing pages for publication on the web.Apply Top-to-bottom management of SEO campaigns including developing meta tags, improving site URL structure, supervising SEO friendly page architecture, analyzing SEO friendly content, creating target keyword lists, building links, technical SEO, schema markup, and AB testing.Work with sales and marketing teams to execute SEO strategy campaigns.Training other teams on SEO best practices.Monitoring & generating traffic, conversions, keyword rankings and reports.Benchmarking traffic, identifying potential issues, and recommending fixes. Ensuring all important pages and SEO data are migrated over to the new website, benchmarked and monitored after migration, issues quickly identified and submitted to the appropriate team for fixes. Work with other departments to increase search rankings for all sites.Spanish SEO Audits Show less

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  Nifty Marketing

  Nov 2021 - May 2023

  Legal Marketing Strategist

  Collaborate with attorneys, partners, and firms to expand marketing efforts. Achieve marketing objectives by managing marketing strategies with individual budgets; - Developed and executed law firms' marketing strategies, including the development of SEO strategies, local strategies, website updates to increase revenue by 100K - $10M+ annually.- Conduct market research, competitive analysis, and business case development.- Plan and collaborate with internal teams to create compelling brand stories that resonate with customers and prospects across multiple channels (e.g., website SEO copywriting & design).- Create marketing campaigns across digital platforms (Website/Social Media/Google Business Profile).- Measure and report performance of all digital marketing campaigns, and assess goals (ROI and KPIs). Show less

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  Ignite Visibility

  May 2023 - May 2024

  Search Engine Optimization Project Manager