Rudrani Bose

Experience

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  AISWITCH.ORG

  Jan 2020 - Jan 2020

  Research Project

  1. Created research report on Ethics and Artificial Intelligence 2. Assessed ethical AI standards and evaluated AI regulatory bodies & frameworks3. Critiqued ethical AI use-cases in organizations

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  Avani Kumaon

  Jan 2021 - Jan 2021

  Live Project

  1. Created 10+ SEO-friendly content for website & social media on rural upliftment, sustainability2. Aided website optimization through inputs on UI design 3. Ideated & created 1st organizational newsletter

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  Kraftshala

  Feb 2021 - Mar 2021

  Brand Building Live Project

  1. Selected amongst 200 students pan-India for the INDUSTRYCreds™ certification by Kraftshala2. Created the Strategic Communication Brief for Hershey’s Exotic Dark as a part of the Brand Building Program - Batch of 20213. Plotted the competitive landscape for the brand and also defined the opportunities that the brand should focus upon4. Undertook consumer immersions, framed the Communication Challenge that the SuperConsumer needs to be convinced of and wrote a Consumer Insight to inspire consumer action5. Defined the Brand Solutions: Functional & Emotional Benefits, RTB, Brand Purpose, Brand Personality, Purpose, Message Strategy and created concepts for Exotic Dark Show less

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  Bajaj Finserv

  Apr 2021 - Jun 2021

  Summer Intern

  Worked in the Digital & Web Marketing division for Health and General Insurance at Bajaj FinservRoles & Responsibilities: -Surveyed with 100+ participants and reported customer attitudes toward the digital purchase of general insurance-Analysed customer journey & UI differences for leading health and motor insurance competitors-Analysed opportunities for the use of consumer psychology & behavioural economics in insurance-Researched websites and best practices of competitors in the global insurance market-Recommended keywords for Google Search Ads -Recommended strategies towards online insurance as a conversational experience for customers Show less

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  Prescience Insilico Pvt. Ltd.

  Jul 2021 - Aug 2021

  Market Research Live Project

  1. Explored competitive benchmarking in Indian and global in silico and AI-based drug discovery & bio-informatics markets for 10+ competitors. Undertook secondary research and provided inputs on competitive landscape, market sizing and total addressable market2. Recommended marketing strategies, especially email and webinar/workshop marketing3. Analyzed and recommended strategies regarding 2 customer acquisition business models with a special focus on freemium and free trial approaches

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  DIAGEO India

  Sept 2021 - Oct 2021

  Sales & Distribution Live Project

  1. Explored means to enhance the market share of Royal Challenge in Madhya Pradesh, taking into consideration store renovations & in-store activation by analyzing sales in 7 divisions, across 14 depots, including 52 districts. 2. Identified the product channels across 1100+ outlets for increasing the product visibility of the newly renovated Royal Challenge3. Benchmarked market share of RC vis-à-vis competition basis sales of RC across all MP regions.4. Developed an action plan for store renovation project by breaking into 3 phases where renovation elements are strategically divided across retail formats and phases to achieve consistent brand communication across all retail formats.5. Developed strategy for implementation of on-prem activation by enhancing on-premise branding elements (theme, pub/bar service, lighting, etc.), events that can be sponsored by RC, customer schemes including multi-attribute test for post-activation customer feedback. Show less

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  ITC Limited

  Jul 2022 - now

  App & digital marketing - myClassmate appIdeating and growing a gamified learning app for co-curricular skill development in students -Drove 1.9MN downloads on Android and iOS-Crafting digital marketing plans, campaigns, budget management in UAC, search, social media, YT, ASO-Undertaking sentiment analysis, social listening & user research for improvement in performance metrics-Leading UI/UX redesign through benchmarking -Strategizing educational content pipeline and development with 9 games integrated, 20+ games added to the pipeline-Managing multiple stakeholders across tech development, content strategy, game development & creative agenciesActivations Management - Classmate All RounderA national level multi-skill competition empowering holistic development of students-Spearheading end-to-end strategy and design of a holistic skill development program for students aligning with the National Education Policy -Conceptualizing digital interventions for achieving organic scale and cost efficiency-Strategizing an integrated media plan & liasoning with 5+ print, digital & creative agencies-Leading on-ground stakeholder management for successful event execution across 18 offline events attended by 5000+ students-Coordinating with private and government bodies for brand-building-Reached 4.5 lakh students from 3000 schools across 33 cities in 2023CSR and SponsorshipsEvaluating CSR and institutional and corporate proposals for sponsorship-15+ evaluations completed-Evaluated cost-benefit analysis. project impact assessment and fitment with brand Show less Trained in cigarettes, personal care, food & stationery categories across all roles & ranks of sales hierarchy Roles & Responsibilities-Planned and executed trade marketing & distribution plans across 7+ areas of Rajasthan-Handled distributor management and operations for 3+ distributors-Strategized end-to-end the new distributor creation plan’23 via market area, trade & sales potential analysis-Executed a plan to increase range billing & drive adoption of salesforce technology-Improved stockist growth and billing through focused drives-Implemented productivity dashboard, salesmen attendance grew from 70% to 95% and vehicle efficiency improved from 65% to 90% Show less

  • Brand Manager (Education and Stationery Products)

    Aug 2023 - now

  • Assistant Under Training - Marketing (Trade Marketing and Distribution)

    Jul 2022 - Aug 2023