Robyn Hoban

Experience

• 

  Dyson, Inc

  Jul 2005 - Dec 2018

  Managed accounts valued between $3M to $100M in gross sales including Bed Bath & Beyond, Kohl's and Sears; implemented full-year strategic business plans to meet sales and profit goals. Led supply and inventory forecasting in coordination with internal and external groups. Managed direct report assigned to Bed Bath & Beyond.• Secured 7% internal marketing investment for Kohl's through strategic negotiation, maintaining +5% margin increase, and delivering 40% revenue growth ($11M), while gaining expanded in-store presence and enhanced prominent placement during key promotional events. • Produced 3 consecutive years of growth at Bed Bath & Beyond including +30% (2016), +13% (2017) and +5% (2018) by orchestrating comprehensive marketing strategies, new category launches and new products while managing $1M trade budget to maximize ROI across all customer touchpoints.• Executed innovative product launch strategies during inventory constraints, while coordinating high-profile international trip, and engaging C-Suite leadership for Bed Bath & Beyond.• Negotiated Sears annual contract securing 12% gross margin increase per unit, delivering $1M additional profit while successfully implementing Dyson-branded displays despite competition from Kenmore house brand. Show less Led efforts to drive growth of Meijer, Macy's, BJ's wholesale club, NFM, Woot and JC Penney, delivering $19.5M sales increase over 5 years. Managed P&L's, driving margin and revenue growth while directing store-level marketing initiatives and event execution. • Developed comprehensive refurbished product channel strategy including creating pricing model, distribution plan and executing innovative local market initiatives. Generated $3.5M in year one through Woot e-commerce partnership. • Developed and executed bespoke merchandising solution at BJ's wholesale club by securing additional competitive space. Show less

  • National Account Manager

    Jan 2012 - Dec 2018

  • Account Manager

    Nov 2007 - Jan 2012

  • Customer Product Supply Manager

    Jul 2005 - Nov 2007
• 

  Umbra

  Dec 2018 - Nov 2022

  National Account Manager

  Led account strategies to facilitate growth at Bed Bath & Beyond, Costco, Kohl's and premium home retailers, delivering $25M in revenue over 2.5 years. Oversaw annual budgets, custom account strategies, monthly forecast alignment, and exceeded 2020 targets by 15%. • Spearheaded creation and execution of $3M+ custom bath accessory program for Bed Bath & Beyond, leading cross-company collaboration, negotiating pricing, and providing strategic feedback throughout the development process. • Maintained critical business momentum during COVID-19 furlough period by continuing strategic engagement with Bed Bath & Beyond's merchants for new brand launches, securing Umbra's position.• Achieved 177% e-commerce growth at West Elm in 6 months by expanding product assortment, creating product bundles, securing incremental marketing support, and implementing a direct import program to optimize margins. • Secured $3M placement at Costco through custom coatrack development, identifying white space opportunities and aligning product features and price points. Show less

• 

  LG Electronics North America

  Jun 2021 - now

  Senior Account Manager

  Managed $15M business, overseeing key accounts including Amazon, Costco, Lowe's, Home Depot and Best Buy. Aligned forecasts, led customer line reviews, and presented directly to C-Suite executives to secure approval and facilitate market share growth in floor care and air care. • Delivered 11% year-over-year sales growth, outperforming category averages by optimizing promotional strategies and activating retailer-specific marketing levers across Amazon platform. Grew annual margin contribution, +100%.• Drove 29% sales growth for Amazon during key tentpole events (Prime Day, Big Deal Days & Holiday) through strategic planning and securing cross-functional stakeholder buy-in.• Expanded distribution by 19% at Lowe's through strategic line review management, securing additional doors while negotiating 20% savings on reset expenses and recouping $100K in merchandising costs.• Orchestrated complex logistics solution for 1.7K Lowe's stores, mobilizing cross-functional teams to overcome late shipments, achieving 97% on-time display implementation despite significant challenges. • Achieved 9% growth at Costco in 1H 2024; developed exclusive SKU to combat product fatigue aligned with competitive landscape and pricing, bridged 6-month launch delay, with new model generating 20% sales growth. • Generated 29% growth at Home Depot through exclusive model strategy while maintaining +5% YoY increase in core business, positioning product in top 25% of THD sales performance. • Pioneered LG floorcare launch on HSN by building merchant relationships, negotiating margins, managing 3rd party relationships, and coordinating cross-functional alignment between legal, marketing, and product teams for on-air execution. Show less