Fred Luna

Experience

• 

  IGA Guatemala

  Jan 2000 - Jan 2001

  English Teacher

  English Teacher. (English as a second language) Level 3,4,5,6 & 10 Backup Teacher. Class Planning

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  Asthor Agrícola S.A.

  Jun 2007 - Sept 2013

  Sales Marketing Manager

  **Sales Marketing Manager** *Asthor Agrícola S.A.* *Jun 2007 - Sep 2013* - Specialized in sales and market development for greenhouse facilities across Central America, advising on design and construction for major projects.

• 

  Agrologico de Guatemala S.A. now NanDanJain Guatemala

  Sept 2013 - Nov 2017

  Sales Manager, Greenhouse & Irrigation Specialist

  **Sales Manager & Greenhouse Specialist** *Agrologico de Guatemala S.A.* *Sep 2013 - Nov 2017* - Standardized processes across departments, optimizing workflows and implementing ERP & CRM systems.- Developed new markets in Central America and supervised greenhouse construction projects and irrigation project, pushing various products for agriculture.-Develop and support sales team.

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  Independant

  Jun 2016 - now

  Greenhouse Specialist & Technology advisor on agriculture

  **Independent Greenhouse Specialist & Technology Advisor** *Jun 2016 - Present* - Provided over 11 years of advisory services on greenhouse construction and agricultural technology.- Designed farm layouts and irrigation systems for major companies, improving productivity and irrigation quality for various crops.- Developed budgets for projects, focusing on climate control and crop management solutions.

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  Ter Laak Americas S,A, ( TLA )

  Feb 2017 - Dec 2023

  Sales & Marketing Manager* *Feb 2017 - Dec 2023* - Managed sales planning and marketing for Phalaenopsis orchid production, planning three years ahead for purchasing and sales.- Developed and implemented the sales and marketing budget, and conducted data analysis across the Americas.-Allocating all plants produced in 2021, 2022 and 2023

  • Sales & Marketing Manager

    Feb 2017 - Dec 2023

  • Sales Marketing Manager

    Feb 2017 - Dec 2023
• 

  Planty Global S,A.

  Jan 2024 - now

  Managing Director

  Founder & Business Strategist* *Jan 2024 - Present* - Established Planty Global S.A., focusing on the distribution of high-quality plants in Central America.- Developed business strategies and reported directly to senior management.- Responsible for hiring and training a sales team of 8, alongside advisors for marketing and logistics.- Managed logistics and location planning for distribution centers, implemented ERP and CRM systems, and achieved a 15% profit in the first year of operations. Show less