
Anthony Ross
Rowing Coach

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About me
Sales | Small Business Owner
Education

Brighton Grammar School
2001 - 2006
Monash University
2007 - 2012Bachelor of Business (Marketing), Bachelor of Business (Management)
Copenhagen Business School
2012 - 2012International Exchange Program BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
Experience

Brighton Grammar School
Oct 2004 - Jan 2006Rowing CoachVolunteered as a rowing coach for Year 8 and Year 9 crews for two consecutive seasons.Responsibilities:- Design and lead individual and group training sessions.- Develop personalised fitness programs tailored to the developmental needs of each student- Inspire and motivate crew to achieve both personal and team goalsAchievements:- Led the crew to a 2nd place finish at the 'Head Of The River' regatta, marking the highest performance result for the school that year.- Cultivated a high-performing team through interactive training sessions, team-building activities, and trust exercises. Mostrar menos

Tribal Wellness
Sept 2007 - Feb 2020Wellness & Change CoachFounded a health and wellness business dedicated to coaching individuals and groups in adopting positive lifestyle changes.Responsibilities:- Motivate and coach clients to implement positive behavioral changes- Design and conduct holistic training sessions tailored to individual client objectivesAchievements:- Successfully guided thousands of clients in making significant positive lifestyle changes

Fujitsu Australia Limited
Mar 2013 - Jan 2014Responsibilities:- Develop and execute a sales plan across Large Victorian Enterprise customers , mapping the addressable market and identifying new business opportunitiesAchievements:- Initiated and coordinated marketing campaign and communications plan for product offering, ensuring consistent global brand messaging through regular communication with colleagues in Finland, the UK, and the USA.- Generated a significant number of qualified leads through targeted outreach and networking, establishing a sales pipeline for future success Mostrar menos Responsibilities:- Support various lines of business to apply knowledge in a range of projects and sales opportunities to develop an understanding of the competitive business landscape.Achievements:- Supported the Project Lead in the deployment of a new Point of Sale system across 4,000 retail outlets for Australia’s largest postal services provider.- Managed and completed bid proposals for multiple projects and clients, ensuring timely and competitive submissions.- While traveling overseas, proactively initiated and organised meetings with key stakeholders in our Stockholm office, gaining valuable insights into the European business and its unique challenges. Mostrar menos
Business Development Manager
Mar 2014 - Jan 2014Sales Graduate Program
Mar 2013 - Mar 2014

Chartered Accountants Australia and New Zealand
Mar 2015 - Sept 2016Business Development Manager (VIC, SA, TAS, NT)Responsibilities:- Manage a territory of Accounting Practices across four states to drive revenue growth across multiple educational products- Develop and execute a sales plan across Australia, mapping the addressable market and identifying new business opportunitiesAchievements:- Successfully achieved and exceeded yearly sales target across multiple states and territories- Over 60% of sales achieved through new business development- Negotiated and executed a first of its kind three year contract with one of Australia’s largest accounting organisations Mostrar menos

Bega Cheese Limited
Sept 2016 - Nov 2017National Activation ManagerBecame a Bega employee as a part of their acquisition of the Mondelēz Foods business in Australia.Responsibilities:- Own the relationship with key third party suppliers and managing multiple multimillion dollar budgets to deliver critical services- Collaborate across multiple business units to successfully deliver key activation and promotional activity to drive in store salesAchievements:- Generated a 15% and 3% increase in baseline sales of two major products resulting in $48,000 weekly sales uplift- Delivered highest ever compliance figures on record across two corporate accounts- Established cross-functional relationships, facilitating the sharing of previously inaccessible resources and saving $15,000 in a single week, marking the first such engagement in over five years.- Reduced freight lead times by more than two days through optimised warehouse distribution processes- Streamlined reporting and briefing procedures, enabling faster decision-making for stakeholders- Transitioned to a four-day work week (0.8 FTE) while consistently exceeding all performance targets Mostrar menos

Mondelēz International
Sept 2016 - Oct 2017National Activation ManagerBecame a transitioning employee as a part of Bega's acquisition of the Mondelēz 'Foods' business in Australia.

Feed My Mind
Oct 2017 - Oct 2019Podcast Host & Content CreatorStarted own podcast to ignite critical thinking and explore ideas through engaging conversations.

Chartered Accountants Australia and New Zealand
Jan 2018 - Jul 2021Account ManagerResponsibilities:- Manage a portfolio of over 6000 Individual Chartered Accountants and more than 1000 Small to Medium Accounting Practices, to communicate value and deliver member services - Develop and execute account plans, stakeholder maps and drive revenue growth for various educational services Achievements:- Successfully grew state sales revenue by 20% for educational training products- Developed a go-to-market sales strategy for National product offering, identifying growth opportunities, initiating new marketing activities and implementing process improvements- Created the first targeted social selling video campaign, generating over 7,000 views across social media channels, resulting in a 30% increase in ticket sales.- Conceived and presented a Podcast Strategy to Leadership team, subsequently recording and commercialising multiple events through new sales channels- Delivered targeted community events in regional hubs, significantly enhancing member satisfaction Mostrar menos

Self Employed
Jan 2020 - nowBusiness OwnerSuccessfully founded two distinctive hospitality, event and retail businesses, dedicated to delivering exceptional customer service, offering premium quality produce, fostering community engagement, and supporting local businesses.Responsibilities:- Oversee daily operations, including sales, marketing, procurement, staff management, and regulatory compliance.- Manage cash flow, expenses, and profitabilityAchievements:- Consistent monthly growth and expansion of product offering Mostrar menos

MYOB
Jul 2021 - Jan 2022Enterprise Sales SpecialistResponsibilities:- Manage a portfolio of Accounting Practices across Australia to drive revenue growth across multiple product lines and increase SaaS adoption- Plan and execute sales cycle including account planning, pipeline development, qualification, forecasting, negotiation, and closing opportunities.Achievements:- Successfully upgraded the largest remaining client to the latest SaaS offering, resulting in the acquisition of over 300 new licenses.- Developed strong relationships with existing clients, leading to increased satisfaction and additional upsell opportunities- Collaborated closely with the Customer Success Team to deliver ongoing value and post-sale service Mostrar menos

Figured
Jan 2022 - May 2023Account ExecutiveResponsibilities:- Manage a portfolio of Accounting Practices to drive revenue growth and increase adoption across existing SaaS products lines- Develop and execute a sales plan across Australia, mapping the addressable market and identifying new business opportunities- Collaborate with International team members to deliver tailored local servicesAchievements:- Generated a significant number of qualified leads through targeted outreach and networking, establishing a sales pipeline for future success- Partnered with the marketing team to develop and implement national campaigns that supported new business sales- Represented the company at industry events, increasing brand visibility and networking with potential clients- Organised and led successful webinars, generating interest and new leads Mostrar menos

MYOB
Jan 2024 - nowResponsibilities:- Manage a portfolio of Strategic and High Value Accounting Practices across Australia to drive revenue growth across multiple product lines and increase SaaS adoption- Plan and execute sales cycle including account planning, pipeline development, qualification, forecasting, negotiation, and closing opportunities.
Senior Manager, Key Accounts
Jan 2024 - nowStrategic Account Manager
Jan 2024 - Jan 2024
Licenses & Certifications
- View certificate

Sales: Handling Objections
LinkedInJan 2021 
Certified Advisor
FiguredJan 2022- View certificate

Asking Great Sales Questions
LinkedInJan 2021 - View certificate

Solution Sales
LinkedInJan 2021 - View certificate

Learning LinkedIn Sales Navigator
LinkedInJul 2021
Languages
- enEnglish
- frFrench
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