Cathy Tan

Experience

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  China Unicom

  Jun 2012 - Jun 2014

  Industry Manager, Key Account Marketing Service Centre

  Managed the marketing, business development and customer relationship with Guangdong government bureaus and state-owned companies at a provincial level. Guided sales teams in 21 cities with ICT solutions and strategic sales activities.Projects:• RMB 33.534 million sales revenue was achieved from the 5 projects below:Guangdong Provincial Tax Service, State Taxation Administration: Circuit Network, connected all the bureaus in 21 cities in Guangdong to the provincial bureauGuangdong Provincial Local Tax Bureau: Mobile Tax AppGuangdong Provincial Administration for Industry and Commerce: Mobile OAGuangdong Textiles Group: Sales Assistant AppVATS Group: Sales Assistant AppKey Awards:• 2013 China Unicom Guangdong Excellent Account Manager (Top 5%, Annual KPI "A")• Key Account Industry Application Talent Show less

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  British Chamber of Commerce Guangdong

  Jul 2014 - Jun 2017

  Marketing and Communications Manager

  Managed all prospective matters in chamber membership, partnership, event sponsorship and digital marketing.Business Development• Recruited over 80 new members including 17 in education (American International School), 16 in professional services (Glory International Finance Centre), 9 in hospitality (W Hotel) etc.• Chaired business referral meetings and sector group meetings: Education, Manufacturing and HospitalityMarketing & Communications• Managed all digital marketing channels and created its official WeChat account and achieved the number of its followers from 0 to over 4,000 with a 26% monthly increase rate• Liaised with media to advertise chamber events and organise media interviews for chamber committee membersEvent & Sponsorship• Organised 28 social events, 29 training workshops and 48 business seminars & government functions2016.03 British Day Guangzhou: A half-day event with 3062 guests, 65 brands, 29 sponsors and 16 media partners and supporting organisations2016.03 Women in Business Forum: A half-day forum with over 400 guests, 5 speakers, 8 sponsors and 21 media partners and supporting organisations Show less

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  ISA International School

  Nov 2017 - Mar 2019

  Head of Education Management Centre | Manager of Admissions and Communication

  Head of Education Management CentreWorked with the School Senior Leadership Team to ensure academic excellence, student well-being and accreditations and authorisations, managed the academic affairs and developed strategic partners for the School. Directly reported to the ISA Board.Manager of Admissions and CommunicationManaged all Admissions activities, Parents Help Centre and external communications. Founded the 1st ISA Parent Support Group. The 420 capacity Tianhe campus had over 370 students, with a year-on-year increase of 45.6%. Show less

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  Lady Eleanor Holles International School Foshan

  Apr 2019 - Jan 2022

  Founding Director of Admissions, Marketing & Communications

  Shaping and leading the Admissions, Marketing and Communications team to achieve enrolment and marketing targets from start-up to present, during the COVID-19 period.Lady Eleanor Holles International School Foshan, a British curriculum day and boarding school, welcomed its first students in September 2020.

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  The Affiliated Foreign Language School of South China Normal University

  Apr 2022 - Sept 2022

  Head of Marketing & Admissions, Innovative Education

  Founded in 2015, the Affiliated Foreign Language School of South China Normal University (SCNUFLS) is a private day and boarding foreign language school, welcoming students from 2.5-18 years. With over 2000 students from China and abroad, SCNUFLS offers the Chinese National Curriculum, International Baccalaureate (IB) Primary Years Program (PYP), Middle Years Program (MYP), International High School Program and AP courses.

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  Benenden School Guangzhou

  Oct 2022 - now

  Founding Head of Admissions