Nestor Tanama

Experience

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  AG Partners Bénin

  Feb 2007 - Apr 2009

  Gestion budget client : PSI, UNICEF, Union Européenne, SOBEBRA (Brasserie du Bénin) • Plan média, • Achat d'espace • Négociation• Recommandation média pour British American Tobacco, Samsung, Casino, City Sport

  • Chef de Publicité Sénior

    Sept 2008 - Apr 2009

  • Responsable Média

    Feb 2007 - Sept 2008
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  AG Partners Burkina-Faso

  Apr 2009 - Apr 2010

  Business Management Responsible

  Focus Commercial Media planning / Tracking & Brand presence Marketing & Communication Strategy Execution and client followed Business Management Financial reporting Operating account elaborationBudget in charge :  2iE (Institut International d’Ingénierie de l’Eau et de l’Environnement) Chocodi / Total Burkina / Nestlé Burkina / Connecteo Burkina

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  MTN BENIN

  Jun 2010 - now

  • Execute Merchant/Trade partners recruitment plans, monitor performance and champion improvement plans within assigned territory• Manages day-to-day relationship with existing and potential Merchants / trade partners• Customer management • Customer Prospection• Field accompaniments• Responsible for product activations and support (field and merchants), availability and visibility in assigned territory : Distribution CSI – Merchant satisfaction rate• Undertakes, compiles market intelligence/developments for the business and identify new business opportunities• Ensure and represent MTN Mobile Money in each needed activity Show less • Define and launch pricing for new products, services and offers, modify pricing for existing products, services and offers• Design and launch NATIONAL promos involving any change on the system, on new or existing product, service, offer• Design and launch promo in the channel to drive sales, refill or usage, adoption or activations of any product, service or offer, not involving any change on the system, and limited within the region, or within specific Distributor’s network• Design and produce POS branding materials according to Brand guidelines and taking into account Channel structure, POS classification and volume requirements• Deploy Foot Soldiers and Brand Ambassadors nationwide to support launch of National Campaigns (new products, nationwide promos, major brand activations and sponsorships)• Deploy communication on national and local TV and radio to support National Campaigns• Identify, develop and deploy sponsorships and events within any region, but with high impact on the Brand• Coordinate the Product and services post launch test in the region in the framework of the Product testing committee validated by the management• Define regional Target of key indicators such as RGS, Revenue, Market Share, Data users, Data revenue and MoMo Show less Assignments- Ensure maximum visibility for the MTN brand in the marketplace and that the representation of the brand at all sales and service points is consistent with brand positioning, personality and quality standards. - Support sales & marketing effort by ensuring constant availability of brand & product information at all sales points, activation of marketing campaigns on the fieldFocus Merchandising & Brand visibility Planning  Store design new store roll-out  Market coverage tracking/ cost - effectiveness of visibility Merchandising stock management  Field Activations Sales & Support Agency, partners & suppliers managementProfessional skills Some launches ° Launch of Ariel (washing powder) in Senegal (Procter & Gamble) ° Launch of Craven A (British American Tobacco) in Benin ° Launch of Pall Mall Benin (British American Tobacco) ° Promotion Visa Cards for Ecobank in Benin Business management ° SCORE (group Mercure) in Senegal ° CFAO Technology in Benin ° Microsoft (BTL action, seminars, media relations) in Senegal ° Total (Rallye Paris-Dakar) ° Jumbo in Benin ° British American Tobacco (Benin and Senegal) Show less

  • Mobile Money Channel Supervisor North & Center Region

    Jan 2016 - now

  • Regional Marketing Manager

    Jan 2014 - now

  • Trade Marketing Manager

    Jun 2010 - Dec 2013
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  Direct agence

  Feb 2017 - now

  Directeur Général

  • Développement du portefeuille client• Suivi et exécution budget clients• Conseil et stratégie • Management d’équipe