Ryan Crimmins

Experience

• 

  Marketing Architects

  Jun 2010 - now

  Marketing Architects is an All-Inclusive TV agency that gives performance brands access to high-quality, effective TV campaigns without the traditional high entry cost and ongoing challenges of optimization, scale, and measurement. Based in Minneapolis, Marketing Architects has been helping companies connect with their customers in new and inspiring ways for over 20 years. For more information, please visit www.marketingarchitects.com.As an Associate Creative Director with a writer's background, my work begins by coming up with big ideas, crafting campaign concepts, and writing TV spots for all our clients. Beyond writing, I've been responsible for presenting and selling work. And giving presentations to educate various teams about the creative process and the creative department.Involved in production as creative director for all touchpoints: * Directing casting sessions and casting talent.* Directing voiceover and on-camera talent.* Awarding jobs to directors and production companies.* Bringing in editors and other creative specialists on a project basis.* Managing client expectations through the creative process and on shoots.* Travel to supervise TV shoots as sole creative director.* Director for smaller productions.* Directing edit sessions.* Collaborating with art directors and designers to create assets.* Directed animators for animated characters.For Generative AI, I've worked with the following. * Creating Custom GPTs for project management, creative resources, and AI assistants.* Image creation for concept development.* AI-generated videos and AI-assisted ads.* AI voiceover through my performances. Show less Marketing Architects is an advertising agency with a 22-year history of helping companies reach major milestones. By investing our own capital into each TV campaign, we disrupt the high costs and low accountability of traditional agencies to move performance brands forward and company growth upward. For more information, visit www.MarketingArchitects.com. In my role, I'm a professional storyteller. I primarily focus on ad writing for national TV and radio campaigns. I'm the head writer for many of the agency's largest brands. I'm involved in TV and radio production and I direct voice talent for all channels. I've also worked as a jack-of-all-trades writing for a variety of business needs. * Virtually all forms of ad copy. * Press releases for company news. * Articles for the blog. * Storybooks for product content.As the head writer point of contact, I've directed teams of writers working on larger projects. I've also directed a remote team of content writers creating content for anything from toys for kids to medical devices for seniors. Show less

  • Associate Creative Director

    Mar 2021 - now

  • Senior Copywriter & Content Writer

    Jun 2015 - Mar 2021

  • Senior Copywriter

    Jun 2010 - Mar 2021