Brian Murphy, PMP

Experience

• 

  Earnhardt Auto Centers

  Jan 2008 - Feb 2023

  Leads business improvement and transformation initiatives and manages variety of companywide projects to drive sustainable business growth and operational efficiency for family owned chain of automotive dealerships. Identifies improvement opportunities, develops and proposes improvement initiatives, and provides end-to-end project management. Coordinates cross-functional personnel in support of project objectives, Highlights:★ Automated sales processes, trained Sales Associates, and facilitated the move from paper-based manual process to fully automated sales process that significantly improved sales cycle and tracking.★ Implemented initiative to automate sub-prime sales resulting in 7-day reduction in contracts in transit.★ Led the consolidation of sub-prime department across 21 dealerships into a single centralized location resulting in significant reductions in operational and staffing costs and streamlining sales operations, and allowed business to continue during the pandemic.★ Managed teams responsible for development of new applications to improve sales tracking, accounting, and wholesale auction tracking. Show less Directs marketing activities for all 21 automotive dealerships. Owns the planning, execution, and measurement of marketing strategies to proactively identify new opportunities and drive demand for Earnhardt’s services. Manages $1.8M annual marketing budget, develops integrated marketing campaigns including digital, television, PPC, and third-party lead generation vendors, and manages all media buying activities. Designs and implements targeted marketing initiatives in support of company goals, collaborates with cross-functional teams and other stakeholders, Works closely with Dealership Operations and tracks, reports, and analyzes marketing performance.Highlights:★ Developed custom ad words campaign for all dealerships that resulted in 20% reduction in cost per sale while increasing lead generation and sales by 15%.★ Facilitates regular strategy and planning meetings and collaborates effectively with third-party vendors and agencies to consistently meet all performance metrics.★ Spearheaded development and implementation of successful bankruptcy marketing program to attract new business through targeted marketing campaigns geared toward recently discharged debtors, increasing response rates by 3% and reducing cost per sale by 33%.★ Led rebranding of sub-prime group including new website design and testing. Show less Selected by senior leadership to oversee operations of in-house auto loan call center specializing in sub-prime automotive lending. Hired, trained, and managed team of 15 Loan Processors, developed and monitored key performance metrics, and ensured delivery of world class customer service throughout the loan application and car buying process. Developed and implemented processes and procedures, mentored staff, and ensured achievement of all performance metrics.Highlights:★ Spearheaded creation of training program and materials for new employees, and implemented proactive individual and team meetings to optimize performance and drive revenue. Show less Selected to manage organization’s in-house auction program. Defined operational strategy, developed processes and procedures, and coordinated incoming auction inventory from 18 dealerships. Collaborated with cross-functional teams in support of company objectives, Coordinates with dealership personnel to ensure the timely transfer of inventory available for wholesale auction, managed invoicing and documentation, and ensured the successful execution of sale day activities. Highlights:★ Negotiated lower fees with auction vendor, successfully increasing year-over-year profits by 10%.★ Earned fast-paced promotion to Call Center Manager due to outstanding performance. Show less Assisted customers with auto loan applications for the largest family-owned chain of auto dealerships in the United States. Collected financial information, advised customers of loan status, addressed customer questions, scheduled appointments, and ensured delivery of world class customer service. Highlights:★ Played key role in the development of new processes after the 2008 economic collapse, including identifying new opportunities, implementing new workflows, and renegotiating vendor contracts to adapt to a rapidly changing business environment. Show less

  • Project Manager

    Jan 2016 - Feb 2023

  • Marketing Manager

    Jan 2013 - Feb 2023

  • Call Center Manager

    Sept 2011 - Jan 2013

  • Wholesale Auction Manager

    Sept 2010 - Sept 2011

  • Customer Service Representative

    Jan 2008 - Sept 2010
• 

  Technology at Arizona State University

  Feb 2023 - now

  Senior Information Technology Project Manager