Md Akib Shikder Neloy

Experience

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  ShareTrip

  Jan 2019 - Jan 2022

  Monitor and evaluate the customer acquisition pipeline, strategic planning KPI Reporting & Media Buying-Integrating Google tag manager with the conversions apiSet up Conversions API for server-side tagging in Google tag managerUpdate general parameters.Update user data parameters.Update custom data parameters.-Boosted leadsBuilt a 700k+ Facebook following and 350k+ Instagram followers from scratch, which in turn, delivered a 150% boost in leadsBuilt a database of 150k emails by creating a downloadable e-bookDeveloped clear CTA’s on all website and social media copy, delivering a 50% uplift in leadsContributed to improving a major Sector DRS by 44.3% (2021 Q3 vs Q2)Ensured bi-weekly tracking of the leading Campaigns Digital Reputation Score from ShareTrip Social Listening tool and monthly action plan setting for improvement of the scoreActionable insights contributed to visible positive change in Owned Media Content score and Audience Brand Health score-Eid Campaign with Banks United Commercial BankPlan and Execute the Campaign with various digital platformIncrease the transaction Volume by over 136% through UCB CardsNew United Commercial bank Card acquisition was increased by 77%Strengthened customer loyaltyCreate Awareness and educate the market on paying online using United Commercial bank Cards-Generated salesGenerated 3,000 leads and converted 40% into high-value salesCreated a Facebook & Instagram strategy and collaborated with influencers to promote products, resulting in $6k worth of salesIncreased e-commerce sales by 23% in 3 months by redesigning all landing pages Show less

  • Senior Executive Digital Marketing

    Jun 2020 - Jan 2022

  • Digital Marketing Executive

    Jan 2019 - May 2020
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  Shohoz

  Feb 2022 - Apr 2023

  Assistant Manager Digital Marketing

  Led Media Buying, Brand Management, Product Marketing, Data Driven Communications Strategy, and Growth analysis.-Social Media Community Growth (in-house)Achieved 2033% growth in community size well before the assigned deadline (KPI was 150%)Guerilla marketing to achieve free digital PR.-Reduced online spendingTook over the management of PPC campaigns, increasing ROI by 27%Optimized ad copy, resulting in a higher quality score and a lower CPCConducted A/B testing on paid Facebook ad campaigns, boosting conversion by 140%-Increased web trafficIncreased website traffic by 32% by creating and implementing an SEO strategyGenerated a 93% uplift in organic traffic to the website in 6 monthsCreated an effective paid Facebook advertising campaign that generated 400K+ website visits-Travel Fiesta Campaign with bkash Cashback OfferOversaw all communications and ran promotions via in-app banners, targeted SMS/push campaigns, and more.Over 130.4% more impressions compared to the initial target, with the allocated budget.Exceeded targets of bKash trips by over 39%.Driver education to drastically minimize resistance towards digital payments.-Super Sunday & Crazy Monday Bus Tickets (in-house)30% increase in bus ticket sales with a combination of marketing and analytics effort Show less

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  Transcom Foods Limited

  Apr 2023 - now

  Deputy Manager

  -Leading the entire digital marketing portfolio of Transcom FoodsLimited.-In charge of all digital marketing activities, including SEO, SEM, PPC,marketing database, email, social media, and display advertisingcampaigns.-Evaluate all digital marketing campaigns and assess against goals (ROIand KPIs).-Develop the sales strategy & competitor analysis.Monitor and evaluate the customer acquisition pipeline, funnel anddata.