Precious Nakedi

Experience

• 

  SC Johnson South Africa

  Jan 2007 - Jan 2009

  Consumer Liaison Officer

  Key Responsibilities: Managing consumer queries, complaints and compliments Compiling monthly reports and weekly updates for Marketing and Technical department Managing the Customer Care storeroom (ordering stock, and packing hampers for consumer compensation) Assisting the MD in the absence of the PA (Booking flights, managing the expense claims and managing his messages) Assisting Marketing Brand Managers with Graphics re-stage( checking the artwork and sending feedback to the Graphics house) Submission of reports on time. Continuous positive feedback from consumers on my behavior, attitude and efficiency and keeping consumers satisfied at all timesArranging product vouchers or hampers for consumers in order to ensure their needs are being met. Show less

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  SC Johnson

  Jul 2010 - Jun 2021

  KEY RESPONSIBILITIES:• CUSTOMER CATEGORY REVIEWS - Compile and present Category Reviews (Fact Based Selling) for Retailers in conjunction with the Key Account Manager. Indicating Gaps, Opportunities, giving recommendation for the retail channels. Use the category review process (Driving Customer Thought Leadership and being Customer Centric, providing retailer specific solutions and recommendations based on key learnings and insights generated through analysis and research• ANNUAL BUSINESS PLANNING - Liaise with internal Departments to ensure alignment on Strategy and insights presented in Category Review Process. Lead and consolidate team input into the situation analysis of SBP( Strategic Business Plans), CHOP( Channel Plans) • PLANOGRAMMING - In partnership with Customer Marketing and Field Operations, develops Planograms, Fixturization, executional guidelines for identified Customers• DATA TOOLS - Through the use of Insights tool, assist in identifying gaps within Spar and PnP for both the Key Account Managers and Agents to close the gaps at store level and with the use of Nielsen data, put together presentations in order to present and deliver a story to the Customers• RELATIONS – Developing and maintaining very good relationships with all CatMan team in all regions and the Buyers in a form of assisting Buyers in making proper decisions on which products are best forOVERSEAS WORKSHOPSWeek 1 - Attended a Global Workshop in Racine Council House (Oct 2017) – Category Management and Key Account Manager workshop, sharing of best practise, and exposure to Negotiation skill set Week 2 – Worked at the Bentonville branch at Arkansas with the Global Category Management Team (heading Walmart) sharing of ways of doing things differently and exposure to how the trade Globally looks like Show less  Responsible for managing accounts and ensuring all tasks are maintained and completed in a smooth manner.  Maintaining captaincies in 5 categories in Household, Air Care, Floor Care, Furniture Care, Disinfectant/Sanitary Care and All Purpose Cleaners.  Building a very good relationship with Category managers (Catman) in all regions, assisting Buyers in making proper decisions on which products are best for their business,partnering with the Category management retailers in order to ensure we turn Consumer Insights into Action by ensuring correct products are on shelf and instead of products that do not sell. Working closely with our Agents and supplying them with supporting data in order to assist with store relays, revamps, new store openings. Manage and coordinate all activities with regards to the Plano-gram/layouts process with our Retailers, Assisting by giving input/recommendations based on Consumer Insights and Fact-based selling.  Analysis of data and sharing of findings with the Agents Assisting the Sales Agents with increasing our forward share on shelf in the Non-Catman stores Regular meetings and Reviews with the Category managers and Buyers in all regions in order to maintain the good relationship as well as to highlight opportunities for the Categories in order to assist with growth and share gains for the Retailer and the supplier. Presenting the NPD (New Product Development) to Catman in all regions explaining the benefits and the main reason for the launch. Ranging with Catman in all regions for all Categories ensuring we do not loose place especially for all performing skus. Making recommendations to our Retailers on Category Optimization Plans in all our Categories. Helping our Retailers in putting Category details together in order to keep up with the market trends. Show less Key Responsibilities:-Handling the Malaria Project: Correspondence with the Department of Health on Malaria Events in Mpumalanga and Limpopo (organizing the events, kits and food hampers for the kids participating in the Malaria School Tournaments with Spar involvement) this was successfully implemented and we grew share within these regionsProject Management Preparation of MAR documents and presented in the meeting Preparation of PMC documents and presenting in the meeting and the project was approved  Preparation of creative(including Key Issues Document for Export) and promotion briefs Graphics Harmonization/Restage: Assisting with checking the artwork, making sure it is aligned to the NDA approved labels and communicating the changes to the Graphics House and loading of labels in a ProjectPromotion: Liaising with the Export team on Export promotions on which promotions are suitable for which countriesAdvertising: Handling Export advertising budget and giving input on media strategies (Export -12 markets and Domestic)Recommending appropriate media support for Export markets Maintaining good relationships with different parties i.e. Millward Brown, Nielsen ,Draftfcb and other media companiesAdmin/Finance: Tracking of Export APE , signing and coding of invoices(domestic & Export)Brand Support: Ensuring sufficient support for our Brands, through media, TVC, Radio, billboards, in-store activations, Roadshows Attending recording sessions with the selected artist for voice overs in order to ensure our Brands resonate with our Target market and that we are reaching the right LSM profile consumer Attending Roadshows for Brand activation in order to ensure that the message is driven across different consumers Attending Home immersions interviewing consumers on what they understand about Brands etc. Helping the design house compile questionnaires for in-store wholesalers in order to understand how they shop the Household categories Show less

  • Key Account Manager SPAR

    Jan 2021 - Jun 2021

  • Key Account Manager (Clicks, Dischem, PEP & Woolworths)

    May 2018 - Jun 2021

  • Snr Associate, Sales Account Management - Retail Channel

    May 2016 - Jun 2021

  • Category & Trade Solutions Manager - All Accounts

    May 2016 - Jun 2021

  • Associate, Sales analysis, Sales Category & Trade Solutions manager (Category Manager)

    Jan 2012 - Apr 2016

  • Marketing Graduate Trainee

    Jul 2010 - Jan 2012
• 

  Abbott

  Jun 2021 - Mar 2023

  National Key Account Manager

  Nutrition Division (ANI)

• 

  SC Johnson

  Apr 2022 - now

  • Marketing Manager

    Jul 2023 - now

  • Customer Marketing Manager

    Apr 2022 - Apr 2024