Karen Shan

Karen Shan

品牌经理

Followers of Karen Shan199 followers
location of Karen ShanChina

Connect with Karen Shan to Send Message

Connect

Connect with Karen Shan to Send Message

Connect
  • Timeline

  • About me

    Innovation Hub Director

  • Education

    • 浙江大学

      2002 - 2006
      学士 English Language and Literature, General
  • Experience

    • 宝洁

      Jul 2010 - Jun 2011
      品牌经理

      Gillett brand delivery, activation

    • 汉高

      Jul 2011 - Apr 2017

      Syoss Brand innovation, brand design, brand delivery, digital marketing, mass media Syoss trade marketing, channel management Syoss Brand innovation, brand design, brand delivery, digital marketing, mass media Schwarzkopf coloration, innovation, brand design and delivery, digital marketing

      • Marketing Manager

        Dec 2016 - Apr 2017
      • Senior Category Manager

        Dec 2015 - Nov 2016
      • Senior Brand Manager

        Jul 2013 - Nov 2015
      • Brand Manager

        Jul 2011 - Jun 2013
    • 雅培

      Apr 2017 - Jul 2021

      General IMF category (Eleva and Similac), Brand design, communication, digital/social marketing, mass media, IMC campaigns and activations. Eleva Brand design & delivery, content development, digital/social marketing, mass media, IMC campaigns etc similac Brand design, delivery, content development, digital/social marketing, mass media, IMC campaigns etc.

      • Marketing Director - Category

        Sept 2020 - Jul 2021
      • Marketing Director

        Oct 2018 - Aug 2020
      • Associate Marketing Director

        Apr 2017 - Sept 2018
    • BabyChan (Venture company)

      Aug 2021 - Jul 2022
      Brand VP

      End-to-end marketing scope: portfolio, brand design, communication, digital/social, media, CRM, Wechat store, PR

    • 利洁时

      Dec 2022 - now
      Innovation Hub Director-Intimate Wellness • Global Category

      category development strategy, portfolio management, product innovation & masterplan, in-organic growth opportunity, JV partnership & collaboration.

  • Licenses & Certifications