Karen Shan

Experience

• 

  宝洁

  Jul 2010 - Jun 2011

  品牌经理

  Gillett brand delivery, activation

• 

  汉高

  Jul 2011 - Apr 2017

  Syoss Brand innovation, brand design, brand delivery, digital marketing, mass media Syoss trade marketing, channel management Syoss Brand innovation, brand design, brand delivery, digital marketing, mass media Schwarzkopf coloration, innovation, brand design and delivery, digital marketing

  • Marketing Manager

    Dec 2016 - Apr 2017

  • Senior Category Manager

    Dec 2015 - Nov 2016

  • Senior Brand Manager

    Jul 2013 - Nov 2015

  • Brand Manager

    Jul 2011 - Jun 2013
• 

  雅培

  Apr 2017 - Jul 2021

  General IMF category (Eleva and Similac), Brand design, communication, digital/social marketing, mass media, IMC campaigns and activations. Eleva Brand design & delivery, content development, digital/social marketing, mass media, IMC campaigns etc similac Brand design, delivery, content development, digital/social marketing, mass media, IMC campaigns etc.

  • Marketing Director - Category

    Sept 2020 - Jul 2021

  • Marketing Director

    Oct 2018 - Aug 2020

  • Associate Marketing Director

    Apr 2017 - Sept 2018
• 

  BabyChan (Venture company)

  Aug 2021 - Jul 2022

  Brand VP

  End-to-end marketing scope: portfolio, brand design, communication, digital/social, media, CRM, Wechat store, PR

• 

  利洁时

  Dec 2022 - now

  Innovation Hub Director-Intimate Wellness • Global Category

  category development strategy, portfolio management, product innovation & masterplan, in-organic growth opportunity, JV partnership & collaboration.