Maria Hollington

Experience

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  Make Studio

  Sept 2015 - Aug 2018

  I built the agency profile through social media marketing, wrote and produced branded content, implemented effective communication campaigns, ran and attended events and curated marketing materials. Alongside this, I created and ran the bi-annual ‘Make Talks’ thought leadership events, built external relationships through networking and conducted regular market research to stay on top of trends. As Marketing Executive, I routinely attended events, seminars, meetings and news opportunities all across the UK. Additionally, I solely ran the marketing department at Make Studio, therefore, was responsible for the brands online and offline presence and how we marketed the brand persona.Data and analytics were a fundamental part of my role as I set KPI’s, managed the PPC & SEO, maintained the CRM system and compiled the website, social media and email newsletter analytics into reports while studying algorithms.Collectively as a group of digital agencies in the area of Boscombe, we formed a creative alliance ‘BCA’ (Boscombe Creative Alliance) to support and inspire local talent. I was a member of the board and therefore responsible for collaborating with the student resources team of two Universities (AUB and BU), local agencies, students, printers, Local press (Bournemouth Echo) and Bournemouth Council. We would meet monthly to organise a quarterly calendar full of events, seminars, competitions, studio open days and networking opportunities alongside an internship programme. Furthermore, I worked with clients to run due diligence, market research and present reports prior to a project. I also managed various CMS systems, communicated with their key stakeholder's and attended their promotional events.Additional to my marketing role, I operated as Assistant Studio Manager, where I lead and managed the team, organised social events and activities to maintain a positive agency culture. Show less

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  Southern Counties Veterinary Specialists

  Sept 2018 - Oct 2019

  Animal Nursing Assistant

  As an Animal Nursing Assistant, I form part of a large team, working with and supporting the ANAs, nurses, clinicians and surgeons. I am responsible for a high level of patient care and monitor their wellbeing through the duration of their admittance. My aim is to enhance the welfare of the patients within the practice by adding to their comfort and reducing their stress levels. I work directly with clinicians and nurses to treat patients and run procedures while learning about conditions in more depth. Furthermore, I rotate around Wards, Medicine, Imaging, Neurology and Surgery. My job role includes, but is not limited to; giving oral and topical medication, restraining cats and dogs of a variety of size and temperaments, assisting with bloods, IV placement and procedures, calculating individual nutrition requirements, setting up anaesthetic circuits and theatre equipment, ultra sounding bladders, nebulisation, monitoring blood and plasma transfusions, running laboratory and diagnostic tests, monitoring and evaluating patient behaviour, phoning clients, recording patient hospital information, health checking patients, assisting with chemotherapy and endoscopies, helping nurses with general anaesthetics and sterilising kit. Show less

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  Mgr

  Nov 2019 - Feb 2022

  My role as Marketing Coordinator at 'mgr' included implementing the firm's marketing plan and strategy, working with the partners to build a more defined online and offline presence, running the company social media channels and assisting with the production of blogs.I was reactive to industry changes and the sectors mgr operated in to inform clients of developments with blogs, emails, social media updates and external communications.I designed and sent out regular email newsletters and updates to clients, develop pitch document templates, and create branded material. Furthermore, I managed the brand guidelines to create social media graphics, e-cards, information videos, branded templates and creative materials.A fundamental element of my role included developing mgr's international presence within ETL Global and Allinial Global, providing worldwide business services.In collaboration with ETL, I co-organised seminars and webinars aimed at different audiences.I measured the analytics across all areas of marketing and created monthly reports to share with the leadership team alongside conducting regular market, competitor, website and SEO analysis reports.I worked closely with the company Facilities Manager and Office Support to re-enforce the brand image throughout the office and through all of mgr's processes and welcome points.I also worked alongside HR to support the internal marketing, by organizing a social calendar to enhance the office culture and align with my social media strategy. Show less

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  Royal British Legion

  Feb 2022 - now

  Brand Executive

  I currently work to implement the RBL brand strategy – acting as brand champion to internal and external stakeholders, providing guidance and ensuring any application of the brand adheres to guidelines. My role includes, but is not limited to briefing design requests to internal and external designers and managing all creative projects which come through to the studio.I am responsible for signing off all RBL branded materials which involves, reviewing designs across multiple channels, managing tools, templates and guidelines and consulting on new products which are sold on our website.I work with media, creative and research agencies to produce and run large scale campaigns throughout the remembrance period, which involves writing creative briefs, organising shoots, managing budgets and timelines, curating scripts, liaising with ambassadors and managing the delivery of core campaigns assets. I also ensure we are running ongoing audience segmentation research and reporting on core brand activity throughout the year. Alongside this I manage relationships with our corporate and community partners who support the Royal British Legion during remembrance to promote our messaging. I work across all directorates and lead working groups to ensure each team has goals that are set, kept to and data is being tracked during each campaign.I currently take ownership of RBL's brand development projects, working with internal directorates, the executive board, stakeholders and agencies to ensure deadlines and budget are being kept to and goals are being achieved. Show less