Brian Spiewak

Experience

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  Capmark

  Oct 2007 - Dec 2009

  Financial Analyst/Market Risk Department

  ▪ Reviewed daily models (1,000 – 2,000 lines of material) of the pricing population and individual asset terms to ensure the integrity of data capture and asset valuation of all loans

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  American Realty Capital

  Jan 2010 - Jun 2012

  Finance & Marketing Analyst

  ▪ Created marketing & sales collateral including websites, presentations, & reports for alternative investment products across a portfolio of 14 real estate & business development companies

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  RCS Capital Corporation

  Jun 2012 - Nov 2015

  Vice President - Marketing Director

  ▪ Responsible for overall strategy, lead generation, advertising, direct-to-consumer marketing, & compliance, reporting to the Founder/President & CEO with a dotted line to the Principals/C-Suite Executives▪ Hired & managed a team of 9 designers, developers, project managers, content writers, & social media managers to produce advertising campaigns, digital/print assets, industry reports, & go-to-market materials▪ Oversaw various special projects including the acquisition of 11 advisory firms, a D&I focused Women’s Initiative, & a user experience redesign that cut new customer onboarding time from 1-hour+ to a few clicks Show less

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  AR Global Investments, LLC

  Nov 2015 - Jun 2020

  Senior Vice President - Marketing

  ▪ Responsible for overall marketing and branding initiatives including content, social media, creative, design, PR/IR, & copywriting for websites, paid ads, press releases, factsheets, investor presentations, shareholder letters, webinars, conferences, sponsorships, & speaker presentations, with a KPI focus on conversion rate▪ Managed a team of designers, developers, & freelancers to market a portfolio of $12B in assets under management through owned, paid, organic, & social channels across 10 countries▪ Enhanced the appeal of company programs to banks & institutional investors to close investments 3x faster than competitors ($4B growth) resulting in an annual avg. return of 17% (compared to MSCI Index avg. of 7%)▪ Led the redesign of the company website (including negotiation of $125K in cost savings), resulting in improved analytics, more inbound leads, better user experience, & 350% email subscriber growth (to ~70k)▪ Launched an agile project management initiative aimed at optimizing scope, budget, quality, compliance, & technical specifications, leading to deadline attainment of 100% and a decrease in project time by 50% Show less

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  RevGenius

  Feb 2021 - now

  Member

  ▪ Joined RevGenius as a member to be part of a community of sales and marketing professionals brought together to learn, share, support and grow with each other.

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  Citi

  May 2021 - now

  ▪ Operations Risk and Control Point of Contact for Acquisitions Branded Cards, Retail, Mortgage and Marketing Information Management (MIM) - 8 cross-functional marketing teams▪ Line of Business oversight for internal/external exams (20-25 per year), Manager Control Assessment and Annual Review support, issue escalation as needed and overall control-specific requests ▪ Focused on project management for Marketing Acquisition simplification initiatives (25-30 per year) coordinating with business sponsors to enhance the existing processes/control framework currently in place▪ Assisted in Operating in Control framework launch across Acquisitions with Leadership team to bring Risk and Control agenda to the forefront across the Marketing organization Show less

  • Vice President, Digital Acquisitions Marketing Execution

    Sept 2024 - now

  • Vice President, Marketing and Franchise Development, Acquisitions

    May 2021 - Sept 2024