Jesper Pel

Experience

• 

  Nationale Postcode Loterij

  Sept 2008 - Apr 2014

  - Advising marketing department and management on contact strategy, customer retention, value steering- Analytics project ' Airbus' : succesfull collaboration with MIcompany (one of the leading marketing intelligence consultancy companies) on customer loyalty

  • Senior Customer Intelligence Analyst

    Jan 2014 - Apr 2014

  • Customer Intelligence Analist

    Sept 2008 - Dec 2013
• 

  People's Postcode Lottery

  Aug 2011 - Dec 2011

  Intern

  Goal of this project was to analyze customer behavior in order to find ways to improve retention. I was able to identify several opportunities to accelerate growth of the revenue with more than 15% per year

• 

  Nuon

  Sept 2013 - Dec 2013

  Marketing Intelligence Analyst

  Purpose of this internship (part of the Miacademy program) was to analyze online behavior of customers within the Nuon.nl domain and fuse this with offline profiles in order to reduce churn and increase cross-sell and upsell potential.I organized several sessions with base- and online marketers in order to translate the project findings to actionable ideas.

• 

  ABN AMRO Bank N.V.

  May 2014 - Sept 2018

  • Hoofd CRM Analytics

    Jun 2015 - Sept 2018

  • Analist Marketing Strategie

    May 2014 - May 2015
• 

  Jesper Pel Analytics

  Sept 2018 - now

  Freelance Data Scientist

  Een bevlogen, creatieve en pragmatische data scientist met kennis van customer intelligence, marketing en advanced analytics. Opdrachtgevers:- Misset Uitgeverij (sept '23 - nu)- Hartstichting (nov '22 - nu)- WPG media (jan '22 - mrt '23)- ING, Nederlandse Schuldhulproute (jan '20 - dec'21)- Vattenfall (mei '19 - dec '19)- Bookspot (sept '18 - sept '19)- Cervino Marketing (sept '18 - feb '19)- ABN AMRO (okt '18 - dec '18)