William Gordon

Experience

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  Nagoya University of Foreign Studies

  Mar 2008 - Mar 2012

  Marketing / Tutor

  - Designed and presented seminars to assist students embarking on study abroad programs, while achieving desired targets of student numbers- Designed and delivered promotional days advertising the course and syllabus in order to attract potential students/ parents of students- Heavily involved in the branding of the course in an effort to differentiate it from competing Universities- Almost doubled forecasted student numbers for 2013 through effective brand promotion and open campus initiatives. Show less

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  GLL

  Sept 2012 - Jun 2014

  Marketing Communications Officer

  - Owned the planning, delivery and project management of assigned acquisition and retention marketing campaigns- Liaised with digital agencies in the creation of targeted SEO and PPC campaigns, while carrying out reporting and analysis- Responsible for creating and updating a variety of web content, as well as coordinating and distributing Email marketing campaigns- Worked closely with sales teams on a variety of online / offline marketing collateral required for events and outreach initiatives- Managed proactive and reactive PR via a range of media outlets, ensuring favorable coverage while maximising exposure- Undertook various research projects including competitive analysis, web reporting and client reports- Managed key relationships for a number of partners, while also working in collaboration with suppliers and agencies including design, print and web development Show less

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  High Speed One (HS1) Limited

  Jun 2014 - Jan 2016

  Marketing Manager

  Marketing Manager for HS1, the UK's only high-speed rail network. Responsibilities include:Developing the marketing strategy for the Grade I listed St Pancras International, and other key revenue streams.Managing the transition to a digital focus - re-launched a mobile responsive family of web sites, as well as a bespoke App. Heavily investing in SEO and PPC initiatives.Organising a network of creative and PR agencies to ensure consistency and return on all channels.Management of a team of 2. Show less

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  Experian

  Feb 2016 - Dec 2016

  Brand Marketing Manager
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  Elevate Credit International Limited

  Jan 2017 - Mar 2018

  • Head of Brand & Media

    Jul 2017 - Mar 2018

  • Brand Campaign Manager

    Jan 2017 - Jun 2017
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  Egmont Honey

  Mar 2018 - Oct 2023

  • General Manager - Sales & Marketing

    Nov 2019 - Oct 2023

  • Head of Marketing and Brand Strategy

    Mar 2018 - Nov 2019
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  Incite | F&B Export Development

  Oct 2023 - now

  Commercial Director

  Experienced in FMCG export from a Sales & Marketing background, I lead teams to deliver product and brand launches in high profile retail channels across global markets. I understand the complexities in securing product listings, and the importance of promotional and marketing strategy to drive growth.