Olivia Lee

Experience

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  Yodel Australia

  Jan 2008 - Jan 2009

  Sales Executive

  ♦ Writing progress reports to management on status of sales KPI’s. ♦ Employed communicative skills to interact with people from diverse backgrounds. ♦ Promoted a strong team environment through assisting team members.

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  Marsdens Law Group

  Apr 2009 - Jun 2009

  Legal Assistant

  This role exposed me to the practice of Commercial Litigation, Property, Family and Criminal Law, honing my organisational and analytical skills. Duties included but not limited to legal research, basic conveyancing tasks, and drafting basic contracts.

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  Your Source

  Jun 2009 - Dec 2012

  Market Research Interviewer

  As a certified Market Research Interviewer under AMSRS Guidelines this role required me to receive customer feedback on products through a range of data capture mediums such as phone and face-to-face engagement.

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  Ogilvy & Mather

  Feb 2013 - Apr 2013

  Intern

  Ogilvy & Mather is the eighth-largest brand building global network that provides clients with a comprehensive advertising service. Being placed on a rotational internship exposed me to a range of different departments and helped me understand what it means to provide a truly comprehensive service to the agency’s clients.

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  Nielsen

  Feb 2013 - Sept 2014

  Panel Department

  Nielsen TAM is the official source of television audience measurement for free to air (FTA) and subscription television channels, responsible for producing the TV ratings on behalf of OzTAM. As a certified market research interviewer, this role relies strongly upon excellent communication skills, fast problem-solving skills and innovative thinking.

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  MAXMEDIALAB

  Sept 2013 - Dec 2013

  Digital Marketing Intern

  MAXMEDIALAB is a premium full-service agency developing luxury media strategies and content for luxury, fashion and beauty brands. Working for Maxmedialab required a consistent creative and analytical mindset, as well as having an eye for fashion and beauty. Assisting on client reports for Vaseline, Essie and Audi required data aggregation to further refine digital strategies.

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  Mediascape Global

  Feb 2014 - Sept 2014

  Data Analyst

  In an agency that provides easy to use analytical tools, strategic insight and consultancy support to ensure campaigns result in the impact a client wants. This role honed upon my analytical skills, import and exporting data into different platforms to report and refine the client's media message/voice.

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  Terrapinn Australia Ltd

  Sept 2014 - Jun 2016

  • Marketing Manager

    May 2015 - Jun 2016

  • Assistant Marketing Manager

    Sept 2014 - May 2015
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  Terrapinn

  Jun 2016 - Sept 2017

  Senior Marketing Manager

  Responsible for B2B and B2C marketing campaigns including direct, digital and offline activities, as well as managing a small marketing and creative team. This role required me to strategically plan and implement all marketing and communication initiatives for Australasia's largest education and technology event - EduTECH Australia. * Taking lead on all digital marketing activities including; paid search, email marketing, social media marketing, website optimisation, and paid media.* Responsible for outreach and building relationships with industry partners and media partners, as well as managing vendor relationships.* Managing and building a leads database/CRM - StrategyMix and Salesforce CRM.* Creating acquisition and retention email campaigns - StrategyMix and Eloqua. * Generating qualified leads and lead nurturing campaigns.* Designing campaign artwork and conceptualising collateral including brochures, sales prospectuses, event videos and print advertisements.* Social media campaigns via Facebook, Instagram, Linkedin and Twitter.* Regular event reporting and budgeting.* Experience with Google search and display campaigns. عرض أقل

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  Amaysim Australia Ltd

  Oct 2017 - May 2018

  Senior Marketing Campaign Executive

  I was responsible for the cohesive and seamless execution of integrated marketing campaigns across paid and owned channels, as well as ensuring clear brand messaging and consistency. Within this role, I developed GTM plans, managed multiple campaign deadlines, coordinated marketing team resources as well liaising with product teams for upcoming marketing projects. As part of the Group Marketing Communications team, our role was to be the customer and brand advocate, build awareness and engagement to grow amaysim, while simultaneously support commercial teams to acquire new and retain existing customers. عرض أقل

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  Westpac

  Jun 2018 - Jul 2019

  Project Marketing Manager

  As a Project Marketing Manager, I took on a lead role in managing the implementation and delivery of all marketing activities required in the bank's remediation projects; within a cross-functional team. This position required the management of stakeholders in a highly matrix environment as well as delivery of Agile projects that were primarily geared around increasing the bank's NPS (Net Promoter Score). I successfully delivered a number of key remediation projects for Westpac Business Bank utilising various direct marketing channels/assets, whilst consistently hitting agreed targets and project outcomes. عرض أقل

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  Westpac

  Nov 2020 - Apr 2022

  Marketing Experience Manager (Digital)

  Responsible for creating the communications strategy and BTL campaign delivery for digital projects supporting NPS goals and the new Westpac App adoption. Additionally, I help deliver actionable insights on campaign performance using tools such as Adobe Analytics and Salesforce Marketing Cloud that drives optimisation across BTL touchpoints.

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  MYOB

  Apr 2022 - Nov 2024

  Growth Marketing Campaign Manager - SME & Strategic Partnerships

  I'm responsible for creating and deploying strategies that deliver revenue-generating marketing campaigns & programs to drive new subscription growth within the SME market. This role hones on my skill to project manage major campaigns (e.g. EOFY campaigns), creative briefing and production, work with closely with media agencies, and reporting/monitoring against forecast and targets. Additionally, I was the Strategic Partnerships Marketing lead which saw me create and execute marketing activities with our partners(brands) to drive sales driven outcomes. This role sought me to uncover marketing opportunities that solve commercial objectives through collaborative campaigns. عرض أقل