Maria Kamyshanova

Experience

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  Media Direction

  Jan 2001 - Jan 2002

  Media planner
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  Optimum Media OMD

  Jan 2002 - Jan 2004

  Media manager
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  SABMiller RUS

  Nov 2004 - Apr 2010

  Media manager
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  SABMiller

  Jul 2010 - May 2013

  Marketing Communication manager
• 

  Yandex

  May 2013 - Sept 2014

  Head of Marketing communication, GEO services
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  SCA - Hygiene and Forest Products Company

  Oct 2014 - Jan 2017

  Regional Media manager, East Europe region
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  Essity

  Feb 2017 - now

  ✔️Leading global digital and data strategy for CT: measurable outcomes, data maturity model (EU and LATAM markets).✔️Driving Digital innovations for CT: leading AI agenda, leveraging data tools to ensure brand/business/media value.✔️Data-driven decision-making: e-com tool pilot, eCRM value studies, digital dashboards.✔️Knowledge sharing and digital skills building via hybrid trainings, workshops, and the sharing platform launch.

  • Global Brand Digital Manager • Global Digital Marketing Consumer Tissue

    Jan 2022 - now

  • Media & Digital manager, EEMEA region, Marketing CG

    Feb 2017 - Feb 2022