Maria Kamyshanova

Maria Kamyshanova

Media planner

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location of Maria KamyshanovaGreater Munich Metropolitan Area

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  • Timeline

  • About me

    Global Digital & AI manager @Essity | Leading global Hygiene and health company, committed to enhancing well-being worldwide | 150 countries, 36 000 employees

  • Education

    • Московский Государственный Университет им. М.В. Ломоносова (МГУ)

      1995 - 2000
      Master's degree
  • Experience

    • Media Direction

      Jan 2001 - Jan 2002
      Media planner
    • Optimum Media OMD

      Jan 2002 - Jan 2004
      Media manager
    • SABMiller RUS

      Nov 2004 - Apr 2010
      Media manager
    • SABMiller

      Jul 2010 - May 2013
      Marketing Communication manager
    • Yandex

      May 2013 - Sept 2014
      Head of Marketing communication, GEO services
    • SCA - Hygiene and Forest Products Company

      Oct 2014 - Jan 2017
      Regional Media manager, East Europe region
    • Essity

      Feb 2017 - now

      ✔️Leading global digital and data strategy for CT: measurable outcomes, data maturity model (EU and LATAM markets).✔️Driving Digital innovations for CT: leading AI agenda, leveraging data tools to ensure brand/business/media value.✔️Data-driven decision-making: e-com tool pilot, eCRM value studies, digital dashboards.✔️Knowledge sharing and digital skills building via hybrid trainings, workshops, and the sharing platform launch.

      • Global Brand Digital Manager • Global Digital Marketing Consumer Tissue

        Jan 2022 - now
      • Media & Digital manager, EEMEA region, Marketing CG

        Feb 2017 - Feb 2022
  • Licenses & Certifications

    • Day time Skipper

      Royal Yachting Association
      Sept 2008