Leo Chen

Experience

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  AeroVision Avionics, Inc.

  Mar 2007 - Jun 2008

  Sales Engineer

  • Executed market & product research and analysis for bus IFE industry entry to Europe and North America.• Translated Chinese-English and edited/proofed technical documentation for Thales, Rockwell Collins, and Panasonic to meet FAA regulations, saving the company over $200,000 USD.• Provided support running projects and events, e.g. exhibition participation in Taipei and Beijing, organization of Exhibits and Conferences in Europe and US.• Presented technical presentations of products to potential clients. 收回

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  Chinese Culture University Mandarin Learning Center

  Dec 2008 - May 2009

  Web Marketing Consultant

  • Designed and implemented search engine campaign resulting in 200% visitor growth to website and 15% increase in student enrollments for Chinese Culture University Mandarin Learning Center using Google Analytics and Search Optimization techniques.• Provided market research for future potential US university collaborations to support increase in number of Chinese learning students at the mandarin learning center.

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  ALT - Aeon Lighting Technology, Inc.

  Jun 2009 - Sept 2009

  Product Marketing and Sales Intern

  • Analyzed market and competition to identify new market opportunities in the US and support potential clients to become successful LED providers in their distinct markets.• Designed and compiled 3 company product submission packages under tight deadline for M Technology and iF Awards. Both awards won for 2 product submissions, resulting in increased brand value and aiding to secure several major clients in Gambia and Latin America (realized sales size 6 digit $USD).• Ranked 2nd in overall performance out of 11 participants in the internship program.• Participated in exhibitions and conferences for product promotion and acquisition of potential customers (Taitronics, Taiwan International Lighting Show). 收回

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  Contractor

  Jan 2010 - Jan 2012

  Online Business Development Consultant

  • Worked independently in variety of disciplines, from project negotiation, scheduling, web design, coding, tutorial/review article writing, Chinese-English editing/translating, consulting, and social media marketing/email campaigns.• Advised Taiwan SME startups in education, fashion, environmental technology, ecommerce, food, professional editing/translating, and home care service industries.• Designed and developed websites for clients including Yale University, Ming Chuan University, Taiwan BPW, and several other startups within Taiwan and the U.S. using Drupal, PHP/MySQL, HTML/CSS/Javascript, Photoshop. 收回

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  Groupon

  Jan 2012 - Oct 2015

  • Streamlined email deliverability by identifying and resolving issues with daily email deliverer, leading to the negotiation of a replacement email service solution at 50% of the quoted fee. Oversaw email list migration, achieving a 2.5x increase in open rates, higher CTR, and significant incremental revenue.• Successfullly executed B2C and B2B marketing strategies for local markets, driving consumer demand through key local traffic channel drivers.• Planned and executed regular CRM initiatives driving profitable growth and ROI, setting a precedent by achieving 153% traffic increase with a new campaign model and limited budget.• Optimized mobile push notification timing during campaign timeline, resulting in driving over 70% of sales in final last hours of campaign. 收回 • Controlled and optimized budget line and performance through monitoring, reporting, and tracking of category channel owners, including affiliates, email, Facebook/LINE, YouTube, Google/Yahoo! SEM, mobile, and print ads. Successfully managed a budget of 600K USD for Q3 2013 and exceeded goal expectations.• Collaborated with cross-departmental teams, including finance, customer service, tech, sales and global teams to execute strategic plans and marketing calendar roll-out dates. Succeeded in achieving 25K downloads in the first week for a new Android App launched in Q3 2013. 收回 • Devised and executed strategic CRM program for Member Retention, Activation, and Loyalty. Optimized daily newsletter campaigns deliverability for 3.8 million member subscriber base, ensuring highest ROI marketing channel and meeting business traffic volume growth requisites.• Assisted in managing performance and budget for SEO, Affiliate Channels, Facebook, and SEM.• Identified issues with daily email deliverer to customers, negotiated and secured replacement email service solution EmailVision at 50% of quoted fee, and supervised email list migration achieving higher deliverability health, 2.5x open rates, higher CTR, and significant incremental revenue.• Directed financial and operational performance of Groupon Getaways within East-Asia Region Countries – Managing teams in Hong Kong, Taiwan, South Korea, and Japan – responsible for $14 million USD in sales revenue Q4, 2012 and $23 million USD Q1, 2013. 收回

  • Regional Marketing Manager (TW/HK/ID)

    Jul 2015 - Oct 2015

  • Country Marketing Head, Taiwan

    Feb 2015 - Jul 2015

  • Online Marketing Manager

    Apr 2013 - Jan 2015

  • Online Marketing Manager / East Asia Region Travel Head

    Jul 2012 - Apr 2013

  • Director of Groupon Getaways APAC Taiwan - 亞太區業務總監

    Jan 2012 - Jul 2012
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  Honestbee

  Nov 2015 - Aug 2016

  Country Marketing Manager, Taiwan

  Growth Strategy• Launched honestbee Taipei through a press launch event and led a team of 3 to define local brand and marketing plan, resulting in the development of micromarketing growth campaign strategies that successfully attained over 20,000 recurring customers within 6 months post launch.• Monitored and analyzed web and app behavior to identify bottlenecks and organized local sales, operations, and HQ to improve user experience, leading to increased orders and user satisfaction.• Standardized campaign execution SOP to ensure timely notification of all related stakeholders.• Achieved rapid traffic level growth from 0 to 100K monthly UV within 3 months, equivalent to SG HQ's business (which had been running for nearly a year), through chief online channels such as Google/Yahoo Ads, Facebook, EDM, Blog, and LINE.• Coordinated regularly with local branch Business Development and Operations teams and HQ to improve the business service/product and reach monthly targets while addressing growth challenges in P/L. 收回

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  HyperBot Studio

  Oct 2016 - Jul 2019

  Business Developer and Project Lead

  Financial P/L Responsibility• Successfully managed full team operations and financial performance, resulting in profitability and successful participation in industry events and exhibitions.• Conducted regular financial tracking and forecast modeling to ensure project budget burn rate stayed within elastic range.BD Management• Developed and maintained relationships with clients across diverse industries, leading to the launch of 6 VR experiences.• Advised businesses on product concept, creative direction, and marketing objectives, providing ongoing support and changes.• Directed and managed B2B pitch materials, including deck, showcase, and video assets.Grass Roots Offsite Events• Strategically utilized government and startup incubators to showcase products and services at major trade shows including SxSW, Meet Taipei!, Tech Crunch SF, Taipei Game Show, Computex, ChinaJoy, and Golden Melody Awards, leading to impactful collaborations and extensive media coverage.• Collaborated with high-profile partners such as DJ Hardwell, Kevin Durant x Nike TW, and the National Geographic show VR101 for successful media campaigns.Product Management• Successfully delegated and managed a cross-functional, multi-national team of 12 involving designers, 3D modelers, animators, videographers, composers, developers, voice artists, and hardware vendors, resulting in the delivery a 6-player VR co-op location-based game for TenDrum Creative Park• Implemented best practices for product deployment through partner fronts, including press kit, website, and product description/features copy.• Designed and Optimized procedures for location-based service operators, ensuring smooth operations and user experience. 收回

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  Dell Technologies

  Jun 2019 - Mar 2023

  Senior Advisor, Technical Program Management

  Cross-functional Collaboration & Leadership• Spearheaded successful launch of commercial Dell products, incl. Latitude/Precision notebooks, OptiPlex desktop, and All-in-One, under Support & Deployment Services, resulting in significant after-sales revenue and increased customer experience.• Led global cross-functional efforts across tech support, field services, service parts & supply chain, repair, training, and web support as the Service Lead for product teams, ensuring seamless coordination and collaboration among teams, resulting in improved service delivery and increased customer satisfaction.Risk Management & Optimized Reporting• Conducted regular product dive-down discussions with key stakeholders to identify and assess risks, develop effective mitigating actions, and improve product quality, cost efficiency, and gen-over-gen iterative design improvements.• Proactively monitored and assessed key issue drivers on customer experience and service dispatches post-launch, leveraging business data to drive active resolution and reduce service-related costs.• Coordinated and led efforts to improve automated tools and processes, develop effective KPIs, streamline reporting across Service, and implemented an automated Excel dashboard for weekly program staff meetings and manager tracking, leveraging Sharepoint and Teams to efficiently capture and analyze data points. These efforts resulted in increased efficiency, enhanced performance, improved data telemetry, and streamlined reporting.Promotion of Key Corporate Initiative• Drove successful implementation of Culture of Innovation initiatives aimed at promoting employee innovation, through engaging speaker events, interviews, and creative gaming challenges, resulting in increased employee engagement, creativity, and collaboration. 收回

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  Coupang

  Nov 2023 - now

  Principal II Program Manager