Maria Jose Cueva

Experience

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  Yanbal

  Aug 2009 - Feb 2017

  Managed branded jewelry product line "by" defining business plan, product mix models and pricing strategies. Managed makeup and skin care product lines and oversaw new product development; held responsibility for development of competitive business plans and product pricing strategies.Country leader of the Fashion Trend Project.

  • Product Brand Manager

    Sept 2015 - Feb 2017

  • Brand Manager

    Aug 2011 - Aug 2015

  • Brand Manager Jr

    Aug 2009 - Jul 2011
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  Oscar de la Renta

  May 2015 - Aug 2015

  International Sales Intern
• 

  René Chardon

  Mar 2017 - Feb 2018

  Brand Marketing Manager

  Marketing Manager of Cosmetic DivisionStrategic Marketing Plan for Make Up and Body Care

• 

  EDIMCA

  Mar 2018 - Jun 2019

  Marketing Manager

  Responsible to develop and supervise the execution of the Marketing Plan focused on B2C communication strategies.Responsible for creating and developing channel customer loyalty programs.

• 

  Laboratorios Sanfer

  Mar 2020 - Mar 2023

  Product Manager

  Responsible to elaborate, supervise and execute the Marketing Strategic Plan of Pharma and OTC Categories (product vision, strategy, and roadmap)Responsible to develop business cases for new products, improvements to existing products, and business Ventures.

• 

  Abbott

  Apr 2023 - now

  Product Manager Consumer Health Care