Anuj Kumar Singh

Experience

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  Family Business

  Apr 2002 - Apr 2006

  Associate

  -Assisted in family business of agency of consumer goods. Some of the responsibilities-Implement below the line promotional strategies for agency of Prabhat Zarda Factory.-CSR-Helping and managing eye operation camps-Did business development for Castrol dealership and other brands in lubricant business and products in market which covered two states.-Produced, directed and scripted three video advertisements for different business houses.-Helped a free-lance group to launch a fashion website for local market through strategies and design inputs. Show less

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  DIAGEO India

  May 2007 - Jul 2007

  Intern

  Comprehensive analysis of Premium and Super-Premium Brands at the point of Consumption.Brand positioning & promotions at pubs,bars and other point of consumptions.

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  PS Techcom Pvt. Ltd

  Mar 2008 - Sept 2008

  Marketing Manager

  ✦ Result-oriented Leader; effectively leading a team & motivating them to deliver quality results for accomplishment of research goals ➤ KEY HIGHLIGHTS• Extended contribution to gather category market intelligence across demand and supply side thereby designing and implementing sales strategies• Adept in generating consumer demand for focus products and promoted new product launches and improving brand visibility and ensured consistency in brand elements across campaigns• Proactively supervised and coordinated the branding activities of the company's namely Prolabs and Vecaun • Steered efforts in rebranding and developing individual websites as well as comprehensive marketing literature/material for both • Significantly devised marketing plans (thematic and tactical) and extended participation in content and design of marketing material (electronic and print) • Diligently performed extensive market research for new markets in collaboration with Regional Offices Highlights:• Executive contribution to the successful launch of a new website through all concept and content strategies • Acknowledged for branding new organizational products for market launch • Successfully led the implementation of an online ERP system (CRM) ➤Specialties: Business/Market Analysis | Profit Center Operations | Regulations & Compliances | Product Promotions/Launches | Key Account Management | Brand Management Show less

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  MACMET ENGINEERING LIMITED

  Oct 2008 - now

  ✦ Executive decision-maker responsible for developing long and short-term business growth➤ KEY HIGHLIGHTS• Adroit in Conceptualizing and implementing sales promotional strategies such as campaigns, exhibitions, promotion & demonstration programs as a part of brand building and market development effort• Proficient in developing a business plan meeting planned goals, and coordinating with our marketing department on lead generation • Skilful in exploring and developing new markets, product launch, accelerating growth & achieving desired goals in the assigned region• Affluent experience in productive Relationship Management with significant clients to ascertain rendering of quality service and business retention/enhancement• Spearheading a group of 3 people, including a Marketing Consultant, an Assistant Marketing Manager, and an Office Assistant • Associated with product/service marketing for newly formed tie-ups and consortiums; carried thorough market research for a new international JV • Devised annual unit and gross-profit plans by implementing marketing strategies; and analysing trends and results.➤Specialties: Strategic Marketing Planning | Business Development | Strategic Alliances & Partnership| Category Management | Lead Generation | Customer Acquisition | Team Management. Show less

  • Marketing Head & RM

    Apr 2021 - now

  • Sr.Manager-Marketing

    Apr 2016 - Mar 2021

  • Manager-Marketing & Regional Head

    Oct 2011 - Mar 2016

  • Assistant Manager-Marketing

    Oct 2008 - Oct 2011