Alec Treffers

Experience

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  Orange Coast Magazine

  Jun 2010 - Aug 2010

  Editorial Intern
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  944 Magazine

  Jan 2011 - May 2011

  Editorial Intern
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  TEAM Enterprises

  Mar 2011 - Jul 2012

  Arizona - Brand Ambassador

  Promoted TEAM Enterprises' MillerCoors through active engagement with target consumers at relevant outdoor events, restaurants and pubs.

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  J Group Media

  May 2011 - May 2012

  Marketing Manager

  J Group Media is an Advertising and PR agency. Clients range from local to international, including smartwater, vitaminwater ZERO and Mercedes Benz.

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  Orange County Register

  Mar 2013 - Mar 2014

  Guest Columnist
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  Allison + Partners

  Apr 2013 - Sept 2013

  Public Relations Intern

  Assisted with developing press releases; building and maintaining press kits; media relations, including pitching, researching and scheduling interviews'; planning and executing special events. Worked with major tech players and consumer brands, including Asics of America, Boost Mobile and Pioneer.

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  Taco Bell

  Jan 2014 - now

  On top of past roles & responsibilities of supporting earned media and communications integration, current role has evolved to include supporting special projects that drive cultural topspin and restaurant traffic. Has served as project manager for several of Taco Bell’s biggest cultural contributions - Taco Bell weddings and our first-ever collaboration fashion collection with Forever 21. - The weddings announcement garnered over 1B impressions. Developed new relationships with lifestyle media previously untapped by Taco Bell, most notably Brides and The Knot and secured coverage across broadcast, like The Today Show, The Wendy Williams Show and LIVE with Kelly.- The announcement of the F21 x Taco Bell collection garnered over 1.5B impressions. Leading up to launch (10/11/17), the two brands hosted a late-night fashion event in the heart of Los Angeles, “Forever Taco Bell,” with Taco Bell and Forever 21 superfans and influencers walking the runway. Show less Develops communication strategies & manages projects supporting the brand's marketing calendar and it's purpose-driven work against Food, People/Youth, Impact and Cultural Experiences. Creates external facing messaging & narratives for both media and on Taco Bell's website. Supports the brand's media relations function, both for proactive opportunities and crisis management. Fosters relationships with the brand's influencers, from media personalities to NGOs to fan ambassadors. Works closely with the Brand Marketing Team and Social/Digital Team, for a seamless paid, earned, owned approach to communication. Researches & analyzes food industry trends, serving as the PR team's go-to news source on health, nutrition and how brands are playing in the CSR space.In these 3 years at Taco Bell, helped lead:- The launch of Taco Bell's Vegas Flagship location, inclusive of the brand's new logo and the brand's evolved restaurant experience.- Under the umbrella of Taco Bell's commitment to deliver unique food experiences that are relevant for today's evolving lifestyles, has lead Taco Bell's PR announcements: to source whole eggs from cage-free hens by the end of 2016; the first QSR certified by the American Vegetarian Association; removal of artificial ingredients and colors (2015); serving chicken raised without human antibiotics (2017)- Most recently has lead efforts to communicate the brand's vegetarian offerings - all 5,700,000 of them!- Taco Bell Foundation's Live Mas Scholarship launch (Dec 2015) - Taco Bell's co-founding role in 100,000 Opportunity Initiative - the nation's largest employer-led effort to hire at least 100,000 young Americans by 2018. Worked directly with Starbucks, the Schultz Foundation and 40+ national brands. - Taco Bell Breakfast- Taco Bell's mobile ordering app- Re-launch of ta.co (formerly tacobell.com) Show less

  • Communication & Brand Engagement Senior Specialist

    Apr 2017 - now

  • Public Affairs & Brand Reputation Specialist

    Jan 2014 - now