Experience

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  General mills

  Mar 2000 - Mar 2014

  Consumer insights sr. associate\manager

  Create and execute all phases of consumer reserach including new product development, consumer messaging, product improvment, and packaging for Frozen Meals (Wanchai Ferry and Macaroni Grill Meals) and Frozen Yoplait.In 14 years with General Mills I have worked on the Green Giant brand, Specialty Growth Channels (Club, Target, Drug), Betty Crocker Potatos, Lloyds Barbeque, and Betty Crocker Dry Baking Mixes.I have experience with Product testing, Packaging development, Opportunity Mapping, Concept Creation and Testing, Syndicated Tracking and Analytics, and Advertising development and analysis. Show less

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  Iri

  Apr 2014 - Mar 2021

  Consultant, consumer and shopper marketing

  Responsible for all Household Panel based solutions and reporting for Land O'Lakes retail businesses.Created and evaluated consumer targets, supported yearly strategic planning, and developed business models for new products for brand teams and executive leadership.

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  Jack link's protein snacks

  Mar 2021 - now

  Manager, business and shopper insights