Experience

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  Dipped products plc

  Mar 2009 - Feb 2014

  • To drive excellence and innovation in Category management through each stage of the process from developing insights to executing strategy.• Identify opportunities and recommend creative solutions to business issues.• Provide a high level of category management expertise in order to drive category growth interacting closely with R&D, buyers, marketing, sales and operations teams.• Develop an in dept understanding of categories, customers, channels and competitors providing an insight on the key drivers and performances of each business function.• In conjunction with customer marketing and brand activation, drive the successful delivery of all New Product Developments and launches focusing on achieving rage, space and effective implementation.• Maintaining a robust market intelligence database through construction of a Market intelligence database, collection of market information related to competition, supply-demand• Critically analyzing financial reports of customers and competitors and feed analysis to the management for decision making for the future.• Risk identification and contingency planning through stakeholder identification, Macro and Micro environmental factors impacting / influencing the business. Show less • End user trials at Food Processing plants in the United Kingdom in identifying areas for hand protection and recommending solutions• End user trials at vehicle manufacturing plants in the United Kingdom in identifying areas for hand protection and recommending solutions• Member of the Product development team• Experience in dealing with Retailers, end consumers and Large/medium scale distributors• Brand development and marketing Own branded products to Retailers.• Take part in international trade shows in marketing company capabilities, sustainability projects, providing solutions for hand protection needs to potential clients from around the world.• Business Development through constant communication with prospective clients through building relationships• Account management and liaising with existing clients for daily operational needs• Liaising with freight forwarders, shipping lines in arranging export orders to overseas buyers• Knowledge on export procedures and country specific regulations. • Liaising with product developments teams to innovate products based on customer feedback and requests as well as based on needs identified through market research Show less

  • Product and Market Development Executive

    Nov 2013 - Feb 2014

  • Senior International Marketing Executive

    Jan 2012 - Nov 2013

  • Junior Executive

    Mar 2009 - Dec 2011
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  Cinnamon lakeside colombo

  Mar 2014 - May 2014

  Assistant manager

  This position involves :• Analyzing the local market trends and competitor activities to identify business leads• Build and strengthen relationships with existing and new customers to enable future bookings.• Developing relationships within community to strengthen and expand the customer base for sales opportunities.• Bring to conclusion the best possible deal based on market conditions and location needs.• Focus on corporate group business and MICE to achieve budgeted segmentation revenue.• Development of customer accounts and drive business in to the hotel to increase market / customer share in all revenue streams.• Negotiating room rates / packages with corporate clients.• Producing accurate and timely reports that meets the needs of the management to in strategic planning and execution.• Supporting the hotels analytical efforts as it applies to the room sales process via managing the reporting process.• Manage the hotel’s inventory, allotments and rate availability, ensuring accuracy in all systems and distribution channels• Partner with the sales team providing reports and data collection as needed.• Manage the production and analysis of all revenue management reports, including but not limited to Pace, Forecast, Room and Rate availability• Providing recommendations in terms of pricing, availability, market demand and promotional opportunities for all segments and channels.• Preparing annual and monthly budgets Show less

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  The hayleys group (hayleys plc)

  Jun 2014 - now

  • Management of a total revenue base of USD 11 million per annum and driving profitability of a minimum of 8% - 10% of net sales revenue• Developing and implementing global marketing strategies and plans that include social media channels, aligning them with the company’s overall business objectives• Developing financial dashboards to review performance and movement• Creating and managing content for social media channels such as Linkedin, Website, Facebook etc., including planning and executing campaigns, identifying and collaborating with influencers and generating engagement through creative and strategic use of social media.• Conducting market research to identify market trends, customer needs, and competitor activity to formulate activities linked to strategy• Monitoring and analyzing social media metrics and insights to measure the success of social media campaigns, ensuring that expenditures are within budget. • Collaborating with other departments such as finance, logistics, product development, operations to ensure smooth continuation of operations• Developing and maintaining relationships with key stakeholders, including customers, partners and vendors, to promote the company’s brand and products. • Ensure that all social media content and communications adhere to the company’s brand strategy and are compliant with local laws and regulations • Managing and overseeing customer service responses and the resolution of any issues • Planning and executing events and tradeshows to promote the company’s brand and products overseas. Show less • Leads and drives the 3 to 5 year business strategy by supporting innovation and product re-engineering pipeline to deliver the needs of the categories and overall strategic business plan• Deploy the Strategic business plan across the organization and work with the supply chain teams and the management (Directors) in transforming strategies in to actionable key business activities• Drive prioritization, portfolio decisions and ongoing business development initiatives• Design, develop and implement marketing and pricing strategies to support achieving the organizations top line and bottom line targets• Create and seize new business opportunities, new categories while identifying long term products / innovations• Work collaboratively with all functions to drive synergies and strategies across business units / departments• Lead the marketing team in the areas of Marketing research & Analytics, Customer relationship management to align and develop the team to capture and cater to evolving emerging needs. • Identify and implement marketing strategies and programs in collaboration with sales and technical teams• Precise understanding of marketplace dynamics• Influence short and long term customer business plans to align with category and brand strategies to delivery financial results Show less • Act as the key business partner with customers, with highly effective professional and personal relationships built on mutual trust and respect.• The use of prospecting skills to identify end users and end user markets• Proactively use digital technology platforms to identify leads and business opportunities to build relationship and represent the business• Regularly engages with existing customers to understand their business needs and identify buying behaviors / stock movements in order to better position current and new products • Develop and own strong relationships with distributors and sales representatives and serve as a strong selling consultant to help jointly close sales where relevant• Engages targeted distribution customers to understand their business needs / drivers and execute activities to support those needs• Execute annual business plans to maximize top line and bottom line growth while delivering volume, market share and profit/contribution objectives• Maintain an active and accurate pipeline in sales force and meets sales and financial targets• Continually improving selling / prospecting skills and develop experience in relevant product and service verticals. • Participate in customer meetings as a credible category expert• Participate in share groups and various industry events for insights into industry trends and future opportunities Show less • Act as the key business partner with customers, with highly effective professional and personal relationships built on mutual trust and respect.• Maintain effective communications between customers and internal teams in order to ensure timely feedback on sales programs, market conditions, competitive activity, and customer requirements.• Responsible for providing in-depth analysis of category opportunities for assigned customers and making recommendations that support the achievement of budgeted sales and share volumes and the establishment of category dominance.• Provide category management expertise to assigned customers in the areas of product mix, promotion, pricing, and profitability to enable the organization to become the supplier of choice and to assist distributors in the management of product categories.• Assist & Initiate projects as part of the Category Development team, Develop category overviews and action plans, to deliver customer category objectives and improve sales results.• Assist in developing category knowledge and expertise in the Sales team to enable the company to take full advantage of all sales opportunities.• Participate in customer presentations, and interface with category decision-makers within assigned customer organizations on category developments and opportunities.• Provide management with financial advice on all pertinent business matters by supplying ongoing, timely, and meaningful financial analysis of the assigned clients.• Perform financial analysis on business opportunities as well as sales promotion, and discounts and allowances to assure optimal business results, growth, and sound programs and investments.• Coordinate, review, or develop capital investment proposals and support it with financial evaluations to ensure timely and profitable business decisions Show less

  • Senior Manager Marketing (HJS Condiments - Hayleys Agriculture)

    Jan 2022 - now

  • Senior Manager - Sales & Marketing (Rileys Group - Hayleys Fibre)

    Apr 2021 - Feb 2022

  • Manager - Sales & Marketing - Rileys Group (Hayleys Fibre)

    Apr 2019 - Mar 2021

  • Assistant Manager Marketing - Rileys Group (Hayleys Fibre)

    Jun 2014 - Apr 2019