
Timeline
About me
B2B Marketing Strategist and Creative
Education

Simon fraser university
2015 - 2016Editing certificate communicationsCompleted the Editing Certificate, studying the practical application of structural editing, stylistic editing, copyediting, and proofreading.Electives included Technical Writing & Editing, and Writing & Editing for the Web.

The university of british columbia
2007 - 2012Bachelor of applied science (basc) integrated engineeringActivities and Societies: Integrated Engineering Student Government (2nd Year Representative, Vice President Internal, President) Integrated Engineering with a major in Chemical Engineering (Environmental focus) and minor in Civil Engineering
Experience

Eldorado gold corporation
May 2011 - Aug 2015Junior engineer, sustainability• Wrote various communication pieces to explain sustainability initiatives and technical processes for the corporate website, social media platforms (Facebook and corporate blog), and executive use with financial and government representatives• Compiled operations data for, wrote, and coordinated design and distribution of various sustainability initiatives, including annual corporate sustainability reports per the Global Reporting Initiative (GRI) guidelines and CDP Climate Change and Water responses• Tracked various corporate social responsibility, health, safety and environmental initiatives among industry peers and evaluated which initiatives would best suit the Company• Drafted responses to stakeholder inquiries relating to corporate social responsibility• Built and maintained relationships with teams from global mining operations to facilitate a current understanding of site-level sustainability and safety initiatives and collect data• Prepared and presented quarterly updates for the Sustainability Committee of the Board of Directors Show less

West coast flying trapeze
Aug 2015 - Nov 2021Marketing director & instructor• Write, edit, design, and distribute various communication pieces, including social media posts (Instagram, Facebook, and Twitter), newsletters, marketing documents for events, and website copy (www.westcoastflyingtrapeze.com)• Created and implemented an online marketing strategy including SEO considerations, Facebook ads, and Google Ads• Coach flying trapeze, aerial silks, and aerial hoop classes for children and adults• Perform circus and work as a fitness model for various bookings• Creator, coordinator, promoter, and performer of Heps for Hearts: A Night at the Circus, a circus show and silent auction fundraiser in support of the Heart & Stroke Foundation. Our first annual event in 2017 raised $3,025 for the Foundation, our 2018 event raised $3,780, and our 2019 event raised $4,530. Show less

Bsi biodegradable solutions
Jan 2016 - Dec 2016• Communicate with customers regarding product issues, delivery timelines, and product selection• Supervise daily office operations• Track inventory levels and re-order timelines, purchase and coordinate receiving of products• Review pricing following changes in manufacturer, shipping, and storage costs and exchange rates• Write and provide editing support for various communication pieces, including sale material, social media posts (Twitter and corporate blog), corporate presentations, marketing material, and consulting proposals Show less • Wrote and provided editing support for various communication pieces, including sale material, social media posts (Twitter and corporate blog), corporate presentations, marketing material, and consulting proposals• Created Brand Guidelines for use in all corporate communications• Coordinated daily office operations, including taking and processing orders, ensuring timely confirmation of orders, and communication of estimated delivery timelines, minimum order quantities, and any issues with customers, and organizing shipping• Provided customer service and communicated with customers regarding product or delivery issues• Managed supply chain compliance with internal proprietary sustainability standards Show less
Operations Manager
Aug 2016 - Dec 2016Office Administrator
Jan 2016 - Aug 2016

Wayland sports
Sept 2016 - Mar 2018Aerial coach• Coached aerial silks to children ages 8-13

Reliance foundry co. ltd.
Sept 2016 - Oct 2024• Schedule, prioritize, and facilitate tasks within the marketing department (encompassing marketing, web development, and ecomm for two brands).• Use my knowledge of target markets (demographic, market forces) and product fit (brand, current offerings, value proposition, and niche) to guide new product decisions, and bring new products from conception to consumer.• Analyze and present to executives and owners on website analytics (Google Analytics GA4, Google Search Console, Google Core Web Vitals, Microsoft Clarity, Cloudflare), SEO/SERP rankings (Google Ads, Microsoft Ads, Moz, Ahrefs), and social engagement (Facebook, Twitter/X, LinkedIn, YouTube).• Stay on top of marketing best practices and create SEO and SERP ranking strategies.• Plan and manage strategic, well-developed marketing campaigns for multiple product lines and brands via advertising, blog posts, social media, newsletters, press releases, events, and more. Track these against expected outcomes, and conduct lessons learned reviews to continuously improve.• Select and manage corporate profiles in industry directories.• As a senior manager and one of the most tenured employees, collaborate with the rest of the leadership team, HR, and workplace committees to continuously improve workplace culture and employee satisfaction. Show less • Schedule, prioritize, and facilitate tasks within the marketing and web development departments• Conduct marketing research and create SEO and SERP ranking strategies• Analyze social engagement (Facebook, Twitter, LinkedIn, Instagram, and Google+), website analytics (Google Analytics and Google Search Console), and SEO/SERP rankings (Ahrefs and Moz)• Plan content for social media, newsletters, and content marketing both on-site and off-site• Identify and engage with external platforms and influencers to promote products and services• Select and manage corporate profiles in industry directories• Assist with and coordinate all marketing tasks for new product development Show less • Schedule, prioritize, and facilitate tasks within the marketing department• Conduct marketing research and create SEO and SERP ranking strategies• Analyze social engagement (Facebook, Twitter, LinkedIn, Instagram, and Google+) and create and execute social media strategy by writing, editing, and scheduling posts• Plan content for content marketing both on-site and off-site• Identify and engage with external platforms and influencers to promote products and services• Select and manage third-party corporate profiles Show less
Senior Marketing Manager
Jun 2023 - Oct 2024Marketing Manager
Nov 2017 - May 2023Marketing Coordinator
Apr 2017 - Nov 2017Content Writer
Sept 2016 - Apr 2017

Tantra fitness
Mar 2018 - Oct 2020Aerial instructor• Coach aerial silks and aerial hoop classes for adults (beginner to advanced)

Abc recycling
Oct 2024 - nowMarketing & communications manager
Licenses & Certifications
- View certificate

Respect in sport for activity leaders
Gymnastics canada gymnastiqueFeb 2018 
Occupational first aid level 1
WorksafebcFeb 2018
Google ads fundamentals
GoogleAug 2018
Advanced google analytics
GoogleMar 2017
Google analytics for beginners
GoogleMar 2017
Cpr level c with aed
St john ambulanceJun 2017
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