Experience

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  National council for the training of journalists (nctj)

  Aug 2008 - Dec 2008

  Trainee reporter
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  Estee lauder companies

  Jan 2009 - Jul 2009

  Internship

  Interned on the Aramis & Designer Fragrances team at Estee Lauder Companies. In six months I learned the functions of the press office and how to build media relations. I was involved in all events and shadowed the team on press appointments and brand meetings.

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  Neville mccarthy associates

  Aug 2009 - Sept 2010

  Account executive

  Worked at luxury PR agency Neville McCarthy Associates as an Account Executive looking after Clive Christian Parfum, Pond's, BRUT, Melvita and the Spa at the InterContinental London Park Lane Hotel. Melvita was a big challenge as this was a new organic beauty brand we launched in the UK. Our task was to communicate the brand messaging to influential beauty journalists and achieve widespread coverage across all consumer media outlets. We generated online conversations amongst trusted bloggers by leaking information to them and sending cryptic e-cards. We worked closely with Melvita’s marketing team to develop their social media pages and helped them to grow their fan base through competitions and creative posts. We gained celebrity ambassadors for Melvita by identifying those who had an interest in organic products and gifting them. Show less

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  Mischief pr

  Oct 2010 - Jul 2012

  Senior account executive

  I was a Senior Account Executive at Mischief PR for a year and a half working on the QVC beauty, QVC Home, Sure, Lynx and Chevrolet teams. During my time at the agency I also worked on several projects including the launch of the new Playboy Club London, Vauxhall Fashion Scout and raising profile awareness for US chef Judy Joo. My biggest account was QVC and I worked closely with their in house marketing department to manage new product launches and coordinate events. All our press coverage and activity was designed to maximise awareness of key brands on the channel and to change perceptions of the company. At Mischief PR my main responsibilities included:• Communicating with consumer media and constantly building new media contacts• Auditing media for potential coverage opportunities• Securing coverage in relevant titles and ensuring coverage targets are hit each month• Pitching and securing brand features and profile opportunities• Attending weekly press appointments to develop relationships with new and existing media• Sending samples, images and brand quotes to press• Selling back coverage to clients daily• Organising sample shoots and suggesting image shots for press purposes• Writing reactive and proactive press releases• Monitoring fashion, beauty and lifestyle trends for potential media alerts• Managing small and large scale media events as well as seasonal press days• Working closely with brand buyers to identify key product launches and stories for press• Ensuring all administration tasks are completed• Preparing and implementing campaigns for each account Show less

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  Ciaté london

  Jul 2012 - Jun 2013

  Uk pr manager

  I joined Ciaté and Rock Beauty as PR Manager as the brands chose to take their PR inhouse after working with a UK PR agency. The role has been extremely challenging as I have created the PR department from scratch, recruited a PR team and developed processes for the UK and global press offices for each brand. I currently oversee an inhouse press officer and report into the Managing Directors for both companies. I manage global communications as well as the day-to-day running of the UK press office and I am responsible for planning and executing product launches, developing and implementing the UK Communications Strategy, driving brand awareness through product placement and feature stories and creating and managing the PR Budgets. I direct exterior PR agencies in USA and Germany while also overseeing distributors across Europe. Key Responsibilities:Managing and mentoring the Press Officer for both brandsDeveloping and implementing the UK Communications Strategy for two very different brands as well as managing global agencies to ensure all PR strategies are in line with each brand’s philosophyCreating and managing the PR budget Running the press offices and ensuring that monthly coverage deliverables are metPlanning product launches, events and creative mail outsMaintaining relationships with key press and monitoring coverage resultsManaging collaborations with consumer brands and fashion designersOrchestrating backstage manicures for London and Paris Fashion Week - organised collaborations for Rock Beauty with Vivienne Westwood, Meadham Kirchhoff, David Koma, Fred Butler and Jayne Pierson at SS13 London/Paris Fashion WeeksCoordinating partnerships for Vogue Night Out – managed a relationship with Mulberry and Rock Beauty for Vogue Night Out 2012 and Ciaté and SelfridgesWorking with nail technicians and makeup artists on editorial shootsCreating and implementing celebrity strategy for the UK and USAManaging the social media programme for both brands Show less

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  Freelance

  Jul 2013 - Oct 2014

  Freelance pr

  Working as a Freelance PR and Event consultant for brands including Cruise Fashion in Newcastle.

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  Sally's cottages

  Jun 2014 - Jun 2016

  Marketing manager

  • Awarded Silver for Best UK Holiday Cottage Company - small business - at British Travel Awards 2015• Highly Recommended for Customer Service at the CN Business Awards 2015• Winner of CN Group Business Boost Award 2015• Winner of the category of 'Best overall use of social media' at Social Travel Britain Awards 2015• Create and manage strategic initiatives and opportunities to further drive the Sally's Cottages brand.• Proactively develop and pitch feature ideas to targeted print and broadcast media – consumer, regional and trade.• Protect and bolster the storytelling history of the brand through targeting selective media.• Supporting company founder, Sally Fielding, in developing the profile and credibility of Sally's Cottages in the professional and press arena.• Sally's Cottages appeared in a half page profile feature in the Sunday Times business section in an article about Sally Fielding and the customer service offered by Sally's Cottages.• Project management, day-to-day press liaison, monitoring media coverage, drafting press releases and driving the growth of editorial. • Establishing strong relationships and working closely with the travel, feature and news editors to ensure constant product/feature placements in all forms of media including, national, regional, online, television and radio.• Providing the press with relevant and original interviews/quotes.• Management of brand budget and finding ways to save funds by collaborating with suitable external brands.• Working closely with outside agencies to create marketing materials (i.e. brochure etc.).• Managing all communication streams to maximise brand awareness and sales.• Managing social channels - I have grown the Sally's Cottages Facebook page to 150,000 fans and over 50% of our website traffic comes via Facebook. Show less

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  Social soda uk

  Jun 2016 - now

  Founder and director

  Social Soda is a social media marketing agency creating bespoke campaigns for businesses and brands of all sizes!