
Timeline
About me
Business Analytics MBA | Digital Marketer | Content Creator | Social Media Strategist | Brand Consultant
Education

Baldwin wallace university
2020 - 2024Bachelor's degree digital marketing and communication studies
Baldwin wallace university
2024 - 2025Master of business administration - mba business analytics
Experience

Bw one stop
Sept 2022 - Sept 2023Student assistantAnswering calls for various departments at Baldwin Wallace. Works to find the appropriate answer or solution in a timely manner whilst using different software.

Baldwin wallace university
Sept 2022 - May 2023Social media internCreative control over designing media posts the College of Education and Health Sciences at Baldwin Wallace University. Managed a content calendar. Significantly increased number of followers, posts, and engagement.

Baldwin wallace university
Sept 2023 - May 2024Account specialistWork in teams to benefit and to help optimize our clients business and media presence. Responsible for combing through existing content to create audits, analyzing competitors, content plans and ideas, and new strategies. Utilizing SEO and content tools to effectively plan an organized strategy to pass on to the client for them to implement.

Rebecca adele pr & events
Sept 2023 - Dec 2023Social media and events coordinatorResponsible for branding promotions by developing and writing e-blasts, newsletters, events and new product/sales. Post live social media content, and create social media plans for upcoming events and promotions. Responsible for posting in various platforms through Hootsuite and Meta Business Suite. Managing booths, customer service, collecting payments, posting on social media whilst working events to have an authentic entrepreneurial experience.

Yellow jacket digital agency
Oct 2023 - nowGraduate marketing assistantHelp drive the institution's digital marketing efforts. These efforts involve, content creation and management by creating engaging social media content. Drafting and scheduling email and SMS campaigns to ensure brand consistency. This role also contributes to conversion rate optimization by evaluated website content, implementation of A/B split testing and reviewed analysis of user experience data. Key aspect of this role is the importance of collaboration with cross-functional teams and weekly meetings. Show less

Edge powered by magnet
Sept 2024 - nowMarket reasesrch fellowProject-based work focusing on market research, consumer insights, and consulting. Conducting primary and secondary research, alongside other team members and mentors to deliver actionable recommendations for a company.
Licenses & Certifications

Social media marketing
HubspotMar 2022
Google analytics
GoogleMar 2022
Bloomberg market concepts
BloombergSept 2022
Iact certification
Iact, llcOct 2022
Content marketing
HubspotApr 2023
Hubspot marketing software
HubspotMar 2024
Seo
HubspotJul 2023
Digital advertising
HubspotJul 2023
Email marketing
HubspotMar 2022
Languages
- enEnglish
- puPunjabi
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