Gurleen Matharu

Gurleen matharu

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location of Gurleen MatharuGreater Cleveland
Followers of Gurleen Matharu310 followers
  • Timeline

  • About me

    Business Analytics MBA | Digital Marketer | Content Creator | Social Media Strategist | Brand Consultant

  • Education

    • Baldwin wallace university

      2020 - 2024
      Bachelor's degree digital marketing and communication studies
    • Baldwin wallace university

      2024 - 2025
      Master of business administration - mba business analytics
  • Experience

    • Bw one stop

      Sept 2022 - Sept 2023
      Student assistant

      Answering calls for various departments at Baldwin Wallace. Works to find the appropriate answer or solution in a timely manner whilst using different software.

    • Baldwin wallace university

      Sept 2022 - May 2023
      Social media intern

      Creative control over designing media posts the College of Education and Health Sciences at Baldwin Wallace University. Managed a content calendar. Significantly increased number of followers, posts, and engagement.

    • Baldwin wallace university

      Sept 2023 - May 2024
      Account specialist

      Work in teams to benefit and to help optimize our clients business and media presence. Responsible for combing through existing content to create audits, analyzing competitors, content plans and ideas, and new strategies. Utilizing SEO and content tools to effectively plan an organized strategy to pass on to the client for them to implement.

    • Rebecca adele pr & events

      Sept 2023 - Dec 2023
      Social media and events coordinator

      Responsible for branding promotions by developing and writing e-blasts, newsletters, events and new product/sales. Post live social media content, and create social media plans for upcoming events and promotions. Responsible for posting in various platforms through Hootsuite and Meta Business Suite. Managing booths, customer service, collecting payments, posting on social media whilst working events to have an authentic entrepreneurial experience.

    • Yellow jacket digital agency

      Oct 2023 - now
      Graduate marketing assistant

      Help drive the institution's digital marketing efforts. These efforts involve, content creation and management by creating engaging social media content. Drafting and scheduling email and SMS campaigns to ensure brand consistency. This role also contributes to conversion rate optimization by evaluated website content, implementation of A/B split testing and reviewed analysis of user experience data. Key aspect of this role is the importance of collaboration with cross-functional teams and weekly meetings. Show less

    • Edge powered by magnet

      Sept 2024 - now
      Market reasesrch fellow

      Project-based work focusing on market research, consumer insights, and consulting. Conducting primary and secondary research, alongside other team members and mentors to deliver actionable recommendations for a company.

  • Licenses & Certifications

    • Social media marketing

      Hubspot
      Mar 2022
    • Google analytics

      Google
      Mar 2022
    • Bloomberg market concepts

      Bloomberg
      Sept 2022
    • Iact certification

      Iact, llc
      Oct 2022
    • Content marketing

      Hubspot
      Apr 2023
    • Hubspot marketing software

      Hubspot
      Mar 2024
    • Seo

      Hubspot
      Jul 2023
    • Digital advertising

      Hubspot
      Jul 2023
    • Email marketing

      Hubspot
      Mar 2022