Heather McEntee, MBA

Heather mcentee, mba

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location of Heather McEntee, MBAVirginia Beach, Virginia, United States
Followers of Heather McEntee, MBA1000 followers
  • Timeline

  • About me

    Marketing Director | Marketing Strategy | Digital Marketing | Community Events | Metrics/Analytics | Project Management

  • Education

    • Atholton high school

      -
    • University of maryland university college

      -
      Bachelor of science - bs management studies
    • University of colorado at colorado springs

      -
      Mba marketing/service management

      MBA in Marketing and Service Management

  • Experience

    • Trusted consulting group, inc.

      Sept 2003 - Dec 2006
      Marketing manager
    • Hj builders inc

      Mar 2006 - Dec 2012
      Operations and project manager
    • Tri-lakes business incubator

      Apr 2011 - Sept 2012
      Business manager
    • Closet america

      Apr 2013 - Oct 2014
      Designer/sales representative
    • Virginia beach united methodist church

      Oct 2014 - Sept 2018
      Director of communications
    • The journey fm

      Nov 2016 - Feb 2018
      Independent development specialist
    • Arcsys

      Sept 2018 - Dec 2018
      Marketing director
    • Squeaky dog studios

      May 2019 - now
      Marketing & customer service manager

      Create and implement company and product social media marketing plan to increase user engagement. Test channels to determine what works best and refine approach. Continue to evolve content strategy. Developed a system and tools to manage customer service. Analyze customer feedback across various channels and provide as input into product development. Evaluate business automation tools, re-organize/maintain all company processes and documentation.

    • Executive events llc

      May 2019 - Apr 2023
      Event & marketing project manager

      Serve as Event Project Manager for clients. Set up processes and procedures from quoting to client management, create supporting materials to use as templates and customize per client. Evaluate and implement business automation tools. Reinvent company due to Covid as a virtual event business. Become versed in virtual events. Create Inbound Marketing program, including website redesign, virtual event blog series, lead magnet, follow up strategies and promotion plan. Design marketing materials, modify messaging, handle social media. Assist with overall company direction and milestone planning. Show less

    • Williams deloatche, p.c.

      Aug 2021 - now
      Marketing director
  • Licenses & Certifications

    • Later.com pro certification

      Later
      Feb 2023
    • Professional certified marketer (pcm)

      American marketing association
      Dec 2014
    • Hubspot inbound marketing certification

      Hubspot academy
      Nov 2019
    • Hubspot content marketing certification

      Hubspot
      Oct 2017
      View certificate certificate
    • Hubspot email marketing certification

      Hubspot academy
      Dec 2017
    • Inbound

      Hubspot
      Jan 2017
      View certificate certificate
  • Volunteer Experience

    • Volunteer & Board Member

      Issued by American Marketing Association on Jan 2016
      American Marketing AssociationAssociated with Heather McEntee, MBA
    • Volunteer

      Issued by Tri-Lakes Chamber of Commerce on Apr 2011
      Tri-Lakes Chamber of CommerceAssociated with Heather McEntee, MBA
    • Marketing Chairperson/Executive Board Member

      Issued by Rocky Mountain Dressage Society on Nov 2010
      Rocky Mountain Dressage SocietyAssociated with Heather McEntee, MBA
    • Praise Band Singer

      Issued by Various Churches on Feb 2005
      Various ChurchesAssociated with Heather McEntee, MBA
    • Volunteer

      Issued by Chesapeake Bay Foundation on Sept 2016
      Chesapeake Bay FoundationAssociated with Heather McEntee, MBA